The global report on counterfeiting: anti-counterfeiting and the apparel industry

SUMMARY

Counterfeiting is a truly global problem. And it is a problem that appears to be spiralling outof control. Revenues generated from counterfeit product sales are estimated to have grown by morethan 400% since the early 1990s, while sales of legitimate brands grew just 50% over the sametimeframe.

This exclusive report from ABOUT Style analyses the extent of the damage caused to legitimatebrands in the clothing and apparel sector, and offers advice on how the problem can be addressed.

Section by section the report breaks down the key problems associated with this global menace,and outlines practical advice to companies looking to formulate effective anti-counterfeitingstrategies.

Many leading apparel industry executives and influential Wall Street analysts and attorneysparticipated in this research, making it an invaluable resource for anyone involved in branding andits associated industries.

TABLE OF CONTENTS

The author

Executive summary

Conclusions

Chapter 1: Brands

Who is most at risk?

Brand cachet

Chapter 2: Can counterfeiters be stopped?

A question of priority

Chapter 3: Realistic objectives

Chapter 4: Elements of a successful anti-counterfeiting strategy

Recognition of a problem and willingness to act

Start from the very top

Working in partnership: 3M Thinsulate

Private investigations

Tightly focused strategy

Chapter 5: Where to find counterfeiters

Chapter 6: Organisations that can help

A-CG

Euratex

GACG

GBLAAC

IACC

INTA

Interpol

WCO

WIPO

Investigative firms

Chapter 7: Anti-counterfeiting tools and solutions

Appendices

• Appendix 1: The impact of counterfeiting: New Zealand and beyond
• Appendix 2: IACC counterfeiting statistics

List of tables

• Table 1: Counterfeiting: a global problem
• Table 2: Telltale signs that someone may be counterfeiting your apparel brand
• Table 3: Consumer willingness
• Table 4: Tips to share with your consumers
• Table 5: Favourite modes of transport for counterfeiters

List of figures

• Figure 1: Origination of counterfeit goods: Clothing
• Figure 2: Origination of counterfeit goods: Sportswear
• Figure 3: Origination of counterfeit goods: Apparel