THEME PARKS IN CHINA - A MARKET ANALYSIS

SUMMARY

This report analyses the market for theme and amusement parks in China. It profiles local companies involved in the tourist entertainment and theme park business, as well as multinational players with plans to establish mainland operations.

Executive Summary:

As China' s consumer market expands, so the government and private companies are looking to exploit areas of potential opportunity in the theme and amusement park industry. At least 24 of China' s 31 provinces, municipalities and autonomous regions have made tourism one of their pillar industries, encouraging greater consumer spending in leisure activities.

The Chinese government recognises the potentially massive boost that increased domestic demand can give the national economy. While foreign direct investment (FDI) provides valuable income, it cannot compare with surging urban spending in the country' s wealthy coastal provinces. Major cities down the eastern seaboard are home to China' s expanding urban middle class ? a younger generation of consumers with rising disposable income and an increasing propensity to spend rather than save.

While better-off consumers can afford to travel to other parts of the country on holiday, the vast majority look for entertainment destinations close to home. These typically include: zoos and wildlife parks; aquariums and marine parks; and theme and amusement parks.

TABLE OF CONTENTS

China Contact

Contents ii

Introduction

Definitions & Briefing Coverage

Executive Summary

Glossary

IAAPA - International Association of Amusement Parks and Attractions

Relevant Access Asia Reports

Monthly Online Newsletters

1 Theme Parks in China : Current Environment

1.1 Current Environment: Regional Overview

Table 1.1 TOP TEN ASIA-PACIFIC AMUSEMENT AND THEME PARKS, 2003

1.2 Current Environment: China Overview

1.3 Current Environment: Industry Legislation

1.4 Current Environment: Chinese Consumers

1.4.1 Chinese Consumers: Overview

1.4.2 Chinese Consumers: Urban Middle Classes

1.4.3 Chinese Consumers: Overall Consumer Profile

1.4.4 Chinese Consumers: Consumer Confidence

1.4.5 Chinese Consumers: Income Disparities

1.5 Current Environment: Festivals and Attractions

1.5.1 Festivals and Attractions: National Holidays

Table 1.2 TRADITIONAL CHINESE FESTIVALS & NATIONAL HOLIDAYS IN CHINA ,2004

1.5.2 Festivals and Attractions: Historic Sites

Table 1.3 CHINA \'S LEADING ATTRACTIONS, 2003

Table 1.4 CHINA \'S LEADING ARCHITECTURAL ATTRACTIONS, 2003

Table 1.5 LIST OF WORLD HERITAGE SITES IN CHINA

1.5.3 Festivals and Attractions: Forest Parks

1.5.4 Festivals and Attractions: Tourist Shows

1.6 Current Environment: Transport Network

1.6.1 Transport Network: Overview

1.6.2 Transport Network: Rail

1.6.3 Transport Network: Air

China Southern Airline Group (CSAG)

China Eastern Airline Group (CEAG)

China National Airline Group (CNAG)

1.6.4 Transport Network: Road

Car Rental

Travel Insurance

1.7 Current Environment: New Developments

1.7.1 New Developments: Ferris Wheels Come to China

1.8 Current Environment: Theme Parks in Hong Kong

1.8.1 Theme Parks in Hong Kong : Overview

1.8.2 Theme Parks in Hong Kong: Disneyland

2 Theme Parks in China : Market Size

2.1 Market Size: Market Volume

2.2 Market Size: Market Value

2.3 Market Size: Domestic Travel Volumes

3 Theme Parks in China : Local Investors

3.1 Local Investors: Overview

3.2 Local Investors: Companies

3.2.1 Beijing Jingxi

3.2.2 Beijing Shijingshan Amusement Park (BSAP)

3.2.3 China Pan-Tourism Industry Development Co. Ltd.

3.2.4 China Travel International Investment Hong Kong (CTIIHK)

3.2.5 Overseas Town Group

3.2.6 Shanghai Jinjiang (Group) Holding Co

3.2.7 Shunde Jiaxin Realty Development Co

3.2.8 Song Dynasty Town Tourism Development Group Company

3.3 Local Investors: Key Provincial & Municipal Bodies

3.3.1 Beijing Municipality

Beijing Amusement Park

3.3.2 Guangdong Province

3.3.3 Guangxi Province

3.3.4 Jiangsu Province

3.3.5 Liaoning Province

3.3.6 Shaanxi Province

3.3.7 Shanghai Municipality

3.3.8 Tianjin Municipality

3.3.9 Zhejiang Province

4 Theme Parks in China : Foreign Players

4.1 Foreign Players: Overview

4.2 Foreign Players: International Theme Park Services

4.2.1 International Theme Park Services: Contact Details

4.2.2 International Theme Park Services: Company Background

4.2.3 International Theme Park Services: China Operations

4.3 Foreign Players: Intra-Asia Entertainment Corporation

4.3.1 Intra-Asia Entertainment: Contact Details

4.3.2 Intra-Asia Entertainment: Company Background

4.3.3 Intra-Asia Entertainment: China Operations

4.4 Kumagai Gumi Co Ltd

4.4.1 Kumagai Gumi: Contact Details

4.4.2 Kumagai Gumi: Company Background

4.4.3 Kumagai Gumi: China Operations

4.5 Landmark Entertainment Group

4.5.1 Landmark: Contact Details

4.5.2 Landmark: Company Background

4.5.3 Landmark: China Operations

4.6 Foreign Players: Universal Parks & Resorts

4.6.1 Universal: Contact Details

4.6.2 Universal: Company Background

4.6.3 Universal: China Operations

4.6.4 Universal: Future Strategy

4.7 Foreign Players: Walt Disney Parks & Resorts

4.7.1 Disney: Contact Details

4.7.2 Disney: Company Background

4.7.3 Disney: China Operations

4.7.4 Disney: Future Strategy

5 SWOT Analysis

5.1 Strengths

5.2 Weaknesses

5.3 Opportunities

5.4 Threats

6 Contacts

6.1 Government Departments

6.1.1 Ministry of Internal Trade

6.2 China National Tourism Administration (CNTA)

6.2 Trade Organisations

6.2.1 China Association of Amusement Parks & Attractions (CAAPA)

7 Exhibitions & Trade Shows

7.1 The International Scenic Spot & Resort Exhibition for China

7.2 Dalian International Recreational Facilities & Amusements Expo

7.3 China International Tourism Fair

A Market Background

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA : PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 1996-2003

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997-2003

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997-2003

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2000-2003

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2000-2003

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2003

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997-2003

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 1997-2003

Table A.8 POPULATION BY AGE GROUP (PERCENTAGE), 1997-2003

A.4 Consumer Wealth

A.4.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

Confident Shoppers

Table A.9 GDP AND COST OF LIVING INDEX, 1997-2003

A.4.2 Consumer Wealth: Provincial Differences in GDP

Table A.10 GDP RANKED BY PROVINCE, 1997-2003

A.4.3 Consumer Wealth: GDP Growth by Province

Table A.11 GDP GROWTH RANKED BY PROVINCE, 1996-2002*

A.4.4 Consumer Wealth: GDP Per Capita by Province

Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2000-2003

A.4.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2003

A.4.6 Consumer Wealth: The Major Cities

Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2003

A.5 Households

A.5.1 Households: Overview of Household Conditions

A.5.2 Households: Total Households by Size

Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997-2003

A.5.3 Households: Total households by Urban/Rural Split

Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997-2003

A.5.4 Households: Income Earners Per Household

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997-2003

A.6 Employment

A.6.1 Employment: Number of Workers by Sector

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997-2003

A.6.2 Employment: Growth by Sector

Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997-2003

A.6.3 Employment: Number of Workers by Gender

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997-2003

A.6.3 Employment: Number of Workers by Habitation

Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997-2003

A.6.4 Employment: Urban Unemployment

Table A.21 URBAN UNEMPLOYMENT RATES, 1997-2003

A.7 Consumer Income

A.7.1 Consumer Income: Average Incomes by Sector

Table A.22 AVERAGE INCOMES BY SECTOR, 1997-2003

A.7.2 Consumer Income: Growth by Sector

Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997-2003

A.7.3 Consumer Income: Average Incomes by Region

Table A.24 AVERAGE INCOMES BY REGION, 1997-2003

A.7.4 Consumer Income: Growth by Region

Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997-2003

A.8 Consumer Market

A.8.1 Consumer Market: Spending Trends

Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES,1997-2003

A.8.2 Consumer Market: Per Capita Consumer Expenditure

Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENTPRICES, 1997-2003

A.8.3 Consumer Market: Retail Sales and Consumer Spending

Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1997-2003

A.8.4 Consumer Market: Urban Income and Spending Compared

Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997-2003

A.8.5 Consumer Market: Average Urban Weekly Shopping Basket

Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2003

A.8.6 Consumer Market: Average Rural Weekly Shopping Basket

Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2003

A.8.7 Consumer Market: Average Urban & Rural Weekly Shopping BasketsCompared

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2003

A.9 Exchange Rates

A.9.1 Exchange Rates: China

Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997-2003

A.9.2 Exchange Rates: Hong Kong

Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997-2003