The HOUSEBUILDING Market UK Report 2007: A Focus on Bathroom and Shower Products

SUMMARY

AMA Research has published the sixth edition of their “Housebuilding Market - Focus on Bathroom & Shower Products - UK 2007” report. The new edition of this report reviews the recent developments in the housebuilding market, in addition to the overall bathroom and shower market, followed by a review of bathroom and shower products in new build homes. The following product sectors are included: baths, sanitaryware, shower controls, shower enclosures and trays, bath screens and brassware.

Key areas included in the report:-

• Detailed Assessment of the Housebuilding Market - Housing completions, key influences, legislation and forecasts.
• Profiles of the Main Housebuilders - Market shares, positioning, turnover, volume of completions.
• Overview of the Bathroom and Shower Products Market - Market size in value and volume, product mix, product trends.
• Performance of Bathroom and Shower Products in New Build Homes - Overall market size in value and volume and by area of application (main bathroom, en suite, cloakroom), in addition to key product trends by application.
• Buying and Specification Process - Review of factors influencing choice of product, responsibility for purchasing and installation.

Areas of particular interest:-

• Increased mixed use development on brownfield sites, with commercial developers and construction companies becoming more prominent.
• Lower levels of en suite and cloakroom installations in 2006, due to the higher proportion of apartments, smaller average dwelling size and lower average number of bedrooms per home.
• Overall market value has been supported by the installation of higher quality products.
• Growth of mixer brassware, e.g. taps and showers, as high-pressure heating systems are now commonly installed in new build homes.

Key areas of coverage include:-

HOUSEBUILDING MARKET

• New housing completions - Overall figures and trends with forecasts of future developments. Analysis of the change in the mix of housebuilding completions by type of dwelling (houses/flats).
• Key influences on the housebuilding market - Sustainable Communities Plan, Barker Review of Housing Supply, Planning System and Affordable Housing.
• Other influences - House moving market, Stock of existing dwellings and Household tenure.

HOUSEBUILDERS

• Overview of the overall market, with recent mergers and acquisitions. Market shares of the main housebuilders.
• Review of major national housebuilders - Market positioning, turnover, volume of completions, average selling prices, percentage of completions on brownfield sites, involvement in the affordable housing sector.
• Review of regional and local housebuilders - Market positioning, regional coverage, turnover.
• Role of key influencers in technical specification of bathroom products - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Role of key influencer in choosing the brand of bathroom product - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Responsibility for the purchase & installation of bathroom products - role of subcontractors & housebuilders.
• Source of supply - Builders Merchants, direct from Manufacturers, Distributors, Bathroom Specialist etc.
• Influencing criteria for housebuilders when choosing a manufacturer.

HOUSEBUILDING MARKET

• New housing starts and completions - trends since 1990, review of market volatility in recent years, forecast, analysis by region.
• Analysis by sector - private sector, Local Authority, Housing Associations, changing market mix, factors influencing the market, future trends, value of housebuilding output by sector.
• Market structure - stock of buildings in UK, ownership structure, average household number, housing stock by age of dwelling, etc.

BATHROOM AND SHOWER PRODUCTS MARKET IN NEW HOMES

• Overall market size and trends. Key factors influencing the market. Overall mix of sales by product sector.
• Overview of the performance of the main product sectors by area of application, e.g. main bathroom, en suite and cloakroom.
• Market size by volume and value and product trends within main bathrooms, en suites and cloakrooms.

DATABASE

• Key influencers in technical specification of bathroom products - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Key influencer in choosing the brand of bathroom product - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Responsibility for the purchase & installation of bathroom products - role of subcontractors & housebuilders.
• Source of supply - Builders Merchants, direct from Manufacturers, Distributors, Bathroom Specialist etc.

TABLE OF CONTENTS

1. INTRODUCTION

2. SUMMARY AND FUTURE PROSPECTS

• 2.1 CURRENT MARKET STATUS
• 2.2 FUTURE PROSPECTS

3. ECONOMIC ENVIRONMENT

• 3.1 GDP
• 3.2 INFLATION & INTEREST RATES
• 3.3 UNEMPLOYMENT
• 3.4 HOUSEHOLD CONSUMPTION
• 3.5 CONCLUSIONS

4. NEW HOUSING MARKET

• 4.1 DEFINITION
• 4.2 KEY INFLUENCES ON THE HOUSEBUILDING MARKET
• 4.3 HOUSING COMPLETIONS
  • 4.3.1 Overall Figures
  • 4.3.2 Mix of Housebuilding Completions
• 4.4 HOUSE PRICES
• 4.5 HOUSE-MOVING MARKET
• 4.6 HOUSING STOCK
  • 4.6.1 Overall Housing Stock
  • 4.6.2 Dwelling Stock by Age
• 4.7 HOUSEHOLD TENURE

5. HOUSEBUILDERS

• 5.1 DEFINITIONS
  • 5.1.1 National Housebuilders
  • 5.1.2 Larger Regional Housebuilders
  • 5.1.3 Smaller Regional and Local Housebuilders
  • 5.1.4 Other Developers
• 5.2 OVERALL MARKET
• 5.3 HOUSEBUILDERS MARKET SHARE
• 5.4 NATIONAL HOUSEBUILDERS COMPANY PROFILES
  • 5.4.1 Key Company Indicators
• 5.5 REGIONAL & LOCAL HOUSE BUILDERS

6. OVERALL BATHROOM AND SHOWER PRODUCTS MARKET

• 6.1 OVERALL BATHROOM MARKET VALUE
• 6.2 PRODUCT MIX
• 6.3 PRODUCT TRENDS
  • 6.3.1 Baths
  • 6.3.2 Sanitaryware
  • 6.3.3 Shower Controls
  • 6.3.4 Shower Enclosures
  • 6.3.5 Brassware

7. BATHROOM AND SHOWER PRODUCTS - HOUSEBUILDING

• 7.1 KEY MARKET INFLUENCES
  • 7.1.1 Overall Housing Trends
  • 7.1.2 Bathroom Pods (Volumetric Prefabrication Modules)
• 7.2 OVERALL MARKET SIZE AND PRODUCT MIX
  • 7.2.1 Market in Volume
  • 7.2.2 Market by Value
  • 7.2.3 Product Mix
• 7.3 MARKET TRENDS BY AREA OF APPLICATION
  • 7.3.1 Overview
  • 7.3.2 Main Bathroom
  • 7.3.3 En suite Bathrooms
  • 7.3.4 Cloakrooms

8. BUYING AND SPECIFICATION PROCESS FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD

• 8.1 OVERVIEW OF BUYING AND SPECIFICATION
• 8.2 SPECIFICATION OF BATHROOM PRODUCTS
  • 8.2.1 Technical Specification
  • 8.2.2 Brand Specification
  • 8.2.3 Purchasing
• 8.3 FACTORS INFLUENCING CHOICE

TABLES AND CHARTS

• CHART 1 UK HOUSEBUILDING COMPLETIONS 2001-2010 (‘000 DWELLINGS)
• CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1990-2009
• CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2009
• TABLE 4 HOUSE BUILDING COMPLETIONS 2001-2010 - UNITED KINGDOM (‘000 DWELLINGS)
• CHART 5 HOUSEBUILDING COMPLETIONS BY TYPE OF DWELLING % GB 2001-2007
• CHART 6 AVERAGE PRICE OF NEW DWELLINGS 2001-2007 (£000)
• TABLE 7 NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2001-2006 (‘000)
• TABLE 8 STOCK OF DWELLINGS IN UK 1971-2006 (‘000)
• CHART 9 MIX OF STOCK OF DWELLINGS BY AGE 2006 - ENGLAND
• TABLE 10 HOUSEHOLD TENURE DISTRIBUTION IN THE UK 2001-2006
• CHART 11 UK BATHROOM AND SHOWERS MARKET 2001-2010 BY VALUE £ MILLION MSP
• CHART 12 MARKET MIX OF BATHROOM AND SHOWER PRODUCTS 2006 BY VALUE
• CHART 13 KEY PRODUCT SHARE CHANGE 2001-2010 % BY VALUE
• TABLE 14 UK BATHS MARKET 2001-2009
• TABLE 15 UK SANITARYWARE MARKET 2001-2009
• TABLE 16 UK SHOWER CONTROLS MARKET 2001-2009
• TABLE 17 UK SHOWER ENCLOSURES MARKET 2001-2009
• TABLE 18 UK BRASSWARE MARKET 2001-2009
• CHART 19 VOLUME OF NEW BUILD BATHROOM INSTALLATIONS BY TYPE 2006 (‘000)
• CHART 20 PERCENTAGE OF NEW HOMES INCLUDING EN SUITES 1996-2006 (%)
• CHART 21 TOTAL MARKET FOR NEW BUILD BATHROOMS IN 2004 AND 2006 BY SECTOR VALUE (£ MILLION MSP AND % CONTRIBUTION TO NEW BUILD VALUE)
• CHART 22 TOTAL MARKET FOR NEW BUILD BATHROOM AND SHOWER PRODUCTS 2006 BY VALUE (%)
• TABLE 23 TOTAL MARKET FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD HOMES 2006 BY VALUE (£ MILLION MSP) AND VOLUME (‘000)
• CHART 24 NEW BUILD MAIN BATHROOM MARKET BY VOLUME AND VALUE BY PRODUCT IN 2006
• CHART 25 MIX OF BATHROOM PRODUCTS USED IN NEW BUILD MAIN BATHROOMS IN 2006 BY VALUE (%)
• TABLE 26 PRODUCT MIX OF SHOWERS IN THE MAIN BATHROOM OF NEW BUILD PROPERTIES IN 2006 BY VOLUME AND VALUE
• CHART 27 NEW BUILD EN SUITE BATHROOM MARKET BY VOLUME AND VALUE AND PRODUCT SECTOR 2006
• CHART 28 MIX OF PRODUCTS USED IN EN SUITE BATHROOMS IN 2006 BY VALUE (%)
• TABLE 29 PRODUCT MIX OF SHOWERS IN EN SUITE BATHROOMS OF NEW BUILD PROPERTIES IN 2006 BY VOLUME AND VALUE
• TABLE 30 PRODUCTS USED IN NEW BUILD DOWNSTAIRS CLOAKROOMS IN 2006 BY VOLUME AND VALUE