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SUMMARY
This new annual review of the 2002 Ready-to-Assemble Furniture Market puts invaluable market information right in your hands – including: - Market size
- Brand shares
- Sales by segment
- Channel sales
- Retail pricing data
- Key trends and marketplace dynamics
- Performance tracking against your competitors
- New selling opportunities
- Guidance for product development
- Product placement at retail
It's everything you need to create or fine-tune your business plan. The survey provides the best overview of today's trends in the RTA market,based on reliable point-of-sale information. It has been collected from a multitude of retail channels: Mass Merchants, Electronic Specialty andOffice Superstores. Retail point-of-sale data captured at the register is the most accurate way of measuring consumer purchases.This report is the logical source for information on market size, market share and key trends in the RTA industry. The report offers insight aboutsales (in value and unit term), brands, item performance, price points, and competitive performance. It helps manufacturers, retailers, and industryassociations to identify new selling opportunities, assist in product development, improve placement at retail and other fact-based business decisions Start making better business decisions with this RTA 2002 Annual Review This report equips you with the market information you need to answer these questions and many more: - Which RTA furniture brands performed best in 2002?
- How have specific RTA segments and product categories trended over time?
- Which product categories are emerging? Which ones are declining?
- What do your competitors' product mixes look like?
The RTA 2002 Annual Review presents snapshots of the market to help you gain valuable industry insight and view quantifiable performance data forthese RTA product categories:- Office/home office products (desks, workcenters, files)
- Home entertainment furniture (TV stands, entertainment centers, audio stands)
- Bedroom furniture (beds, headboards, nightstands)
- Storage furniture (cabinets, wardrobe storage units)
- Kitchen furniture (microwave carts, buffet tables)
TABLE OF CONTENTS
- Definitions and Methodology
- Market Overview (1999 - 2002)
- Market Segment Performance
- Office Products
- Home Entertainment Products
- Home Furnishings
- Storage Products
- Kitchen Products
- Bedroom Products
- Categories on the Rise
- Appendices (Product Definitions, Categorization Detail)
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