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SUMMARY
Report Scope and Methodology
This report examines China's macroeconomic trends, investment environment, SMS
and MMS industry structure, production and demand, end-use market consumption
trends, distribution channels and principal industry participants. Long-term
forecast for the production and demand of major SMS and MMS are included. The
report contains 57 tables and charts. Key producers are profiled. Top Chinese
cellular phone producers and major communication carriers are listed in the
producer directory section.
Most primary and secondary research was done in China in order to access
up-to-date government regulations, market information and industry data. Data
was collected from the Chinese government publications, Chinese language
newspaper and magazines, Chinese chemical industry associations including
Chinese SMS and MMS industry associations, local governments' chemical
industry bureaus, SMS and MMS industry publications, and our in-house
databases. Interviews were conducted with Chinese industry experts, university
professors, and SMS and MMS producers in China.
Long-term development trends are projected to the years 2011 and 2016.
Economic models and quantitative methods are applied in this report to project
market demand and industry trends. Metric system is used and values are
presented in either yuan (RMB, current price) and/or US dollars. Exchange rate
for 2006 is based on the annual average rate (7.9 Yuan per US dollar). The
word "demand" is used interchangeably with "consumption". Totals may not add
due to rounding.
TABLE OF CONTENTS
I. INTRODUCTION
- Report Scope and Methodology
- Executive Summary
II. BUSINESS ENVIRONMENT
- Economic Outlook
- Key Economic Indicators
- Industrial Output
- Population and Labor
- Foreign Investment
- Foreign Trade
- Financial and Tax Regulations
- Banking System and Regulations
- Foreign Exchange
- Taxes, Tariff and Custom Duties
III. SMS AND MMS INDUSTRY ASSESSMENTS
- SMS and MMS Industry Structure
- Market Size
- Market Growth Drivers
- Major Cell Phone Producer Facility Locations, Output and Capacity
- Market Share of Key Cell Phone Producers
- Labor Costs
- Potential Entrants
- Major End-Users
- Major Distributors
- Major Foreign Investments
- Technology Development
IV. SMS AND MMS SALES FORECASTS
- Overview
- Short Message Services Output
- Entertainment Services
- Information & News Services
- SMS Services Providers
- Web Portal
- Specialized Short Message Service Providers
- Tencent Technology Limited
- Multimedia Message Services Output Forecast
- Entertainment Services
- Information & News Services
- MMS Service Providers
- China Mobile Monternet
- Sina
- Sohu
- Tom
- Others
- Communication Carriers
- China Mobile
- China Unicom
- Cellular Phone Production and Demand
- SMS Cellular Phones
- MMS Cellular Phones
- Major Cellular Phone Manufacturers
- Nokia
- Sony-Ericsson
- Motorola
- Samsung
- Bird
- TCL
- Kejian
- Others
- Short Message Services Trends
- Fixed Phone Short Message Services
- Multimedia Message Services Trends
- GSM/GPRS 2.5G Services
- CDMA2000 1X 2.5G Services
- SMS Pricing Trends
- MMS Pricing Trends
V. SMS AND MMS MARKET OUTLOOKS
- SMS and MMS Markets Outlook Overview
- Government Wireless Communications Industry Regulations
- Population and Demographics Trends by Region
- North
- Northeast
- South
- East
- Southwest
- Northwest
- SMS and MMS Subscribers Outlook by Region
- North
- Northeast
- South
- East
- Southwest
- Northwest
- Consumer Income Trends
- Consumer Spending Trends
- SMS and MMS Revenues by Region
- North
- Northeast
- South
- East
- Southwest
- Northwest
VI. MARKETING STRATEGIES
- Distribution System in China
- China's Distribution System
- Cell Phone Distribution Channels
- Transportation and Freight Infrastructure
- Communications
- Market Entry Channels
- Exporting to China
- Export Market Overview
- Chinese Trading Practice
- Trading Companies
- Import Restrictions in China
- Technology Licensing
- Technology Licensing Overview
- Intellectual Property Protection
- Joint Venture
- Joint Venture Overview
- Advantages and Disadvantages
- Wholly Owned Enterprises
- Foreign Wholly Owned Enterprises Overview
- Advantages and Disadvantages
- Other Market Entry Channels
- Setting up Sales Offices
- Selling to China Through Attending Trade Fairs
- Contacting Chinese Companies
- Advertising
- Market Entry Strategies
- Understanding Differences
- Business Practice Differences
- Knowledge of Regulations and Restrictions
- Dealing with Governments
VI. SMS AND MMS SERVICES AND EQUIPMENT PRODUCER DIRECTORY
- SMS and MMS Service Providers Profiles
- Chinese Communication Carriers Profiles
- Cellular Phone Manufactures Profiles
- Cellular Phone Distributors
- Research Institutions and Associations
LIST OF TABLES
I. INTRODUCTION
- Economic Outlook Summary
- SMS and MMS Output Summary
II. BUSINESS ENVIRONMENT
- Key Economic Indicators
- Industrial Output
- Population and Labor Force Trends
- Foreign Investment and Loans
- Foreign Trade
- Key Commodity Exports from China
- China's Exports to its Leading Trade Partners
- Key Commodity Imports into China
- China's Imports from Its Leading Trade Partners
III. SMS AND MMS INDUSTRY ASSESSMENTS
- Major Cell Phone Producer Facility Locations, Output and Capacity
- Market Share of Key Cell Phone Producers
- Labor Costs
- Major Foreign Investments
V. SMS AND MMS SALES FORECASTS
- Overview
- Short Message Services Output
- Entertainment Services
- Information & News Services
- SMS Services Providers
- Web Portal
- Specialized Short Message Service Providers
- Tencent Technology Limited
- Multimedia Message Services Output Forecast
- Entertainment Services
- Information & News Services
- MMS Service Providers
- Communication Carriers
- China Unicom
- Cellular Phone Production and Demand
- SMS Cellular Phones
- MMS Cellular Phones
- Major Cellular Phone Manufacturers
V. SMS AND MMS MARKET OUTLOOKS
- SMS and MMS Markets Outlook Overview
- Government Wireless Communications Industry Regulations
- Population and Demographics Trends by Region
- North
- Northeast
- South
- East
- Southwest
- Northwest
- SMS and MMS Subscribers Outlook by Region
- North
- Northeast
- South
- East
- Southwest
- Northwest
- Consumer Income Trends
- Consumer Spending Trends
- SMS and MMS Revenues by Region
- North
- Northeast
- South
- East
- Southwest
- Northwest
LIST OF CHARTS
- SMS and MMS Output Summary
- China's GDP and Industrial Output
- Industrial Output by Ownership
- Population Trends
- Foreign Investments and Loans
- China's Imports and Exports
- Key Commodity Exports from China
- Key Commodity Imports into China
- SMS and MMS Output
- Short Message Services Revenues by Region in 2007
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