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SUMMARY
Product overviewEver since the Internet took off there have been some wild and exciting ideas about the wired home, ranging from the 'nannycam' to the Internet fridge. Now that operators are achieving significant penetration levels for broadband connections, it is time to figure out just how many of these ideas can really be developed into revenue-generating services. Meanwhile consumers are adopting mobile communications with enthusiasm; some of these new services may be implemented on, or linked to, mobile terminals. This report provides an integrated overview of what home-centred communications services consumers might spend their money on in the next five years, and how these will split across fixed and mobile networks. Services under consideration include: entertainment services (such as television, music and games); security services based around alarms and surveillance cameras; IT services for the home office; voice, text and video communications; and services such as shopping. Some of these services will generate revenue for fixed service providers, but may have a significant impact on network requirements. Some will generate revenue primarily for mobile service providers. Delivering the Broadband Home looks at two scenarios, one in which mobile is the dominant consumer service and one in which broadcast entertainment takes the biggest share of the consumer spend. It looks at whether network operators can deliver such services profitably, and it provides forecasts of take-up and revenue for the five years to 2008. Delivering the Broadband Home answers your key questions:- Which of the possible residential services has real revenue-generating potential?
- Which of the ones that don't might still be worth developing to improve customer retention?
- Which of the devices that can be used to deliver these services are likely to meet a real, felt user need?
- How quickly might devices reach the market?
- What is the potential revenue?
- What will be the impact on the network?
- What will be the links, overlaps and substitution effects between fixed and mobile?
- What content will be needed to offer these services, and who owns it?
- What will happen with peer-to-peer sharing and copyright issues?
Who should read this report?- Incumbent telecoms operators and cable operators, who need to understand what additional services can increase ARPUs for their residential broadband customers
- Mobile operators seeking new opportunities to sell home-based services to consumers
- Broadband and 3G equipment vendors, who need to understand the services their customers will wish to offer over their equipment
TABLE OF CONTENTS
SummaryConsumers are finding new things to do with broadband and mobilesHome gateways will have to link to home cinemas, MP3 players and games consoles as well as PCs- Broadband will bring interactive entertainment to the living room
- Broadband will bring new functionality to the home office
- Home appliances will start to link to broadband
- Users will access these services on the move
Mobile or broadcasting could dominate the home network- A mobile consumer future is possible
- A broadcast entertainment future is also possible
There is little room for broadband Tos in these content-based value chains- Tos can offer basic computer support
- Entertainment is not shaping up as a TO service
- Mobile data provides a revenue stream broadband providers might tap
Device revenue will far exceed service revenue- Consumer electronics revenue forecast
- New home-based telecoms services revenue forecast
Impact on the network and the operators' business will be significant- For fixed broadband providers upstream bandwidth will increase and margins will be slim
- For mobile operators, there are several revenue opportunities for minimal additional investment
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