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SUMMARY
Product overview Mobile content and entertainment services accounted for 2% of total mobile service revenue and 16% of non-voice revenue in 2002, and are forecast to grow to contribute 11% of total mobile service revenue and 34% of non-voice revenue in 2008. This means that they will be responsible for a significant part of mobile revenue growth in Western Europe over the next five years. Mobile operators, content providers, games developers, device manufacturers and middleware providers need to understand the key drivers that will determine the appeal and the evolution of each type of mobile content and entertainment service to ensure their success. These companies also need to understand the value of the market for mobile content and entertainment services, and how revenue from those services is likely to be distributed across the value chain. Mobile Content and Entertainment Forecasts and Analysis provides detailed analysis, estimates and forecasts of the mobile content and entertainment market in Western Europe for 2002 - 008, by country, type of service, market segment and technology generation. Detailed quantitative analysis is complemented by an in-depth survey of the key drivers of the mobile content and entertainment market in Western Europe, exploring the current status and likely future development of networks, service and device usability, interoperability and standards, and revenue models. Mobile Content and Entertainment Forecasts and Analysis answers your key questions: - How big is the market for mobile content and entertainment services in Western Europe, and how quickly will it grow?
- What are the key drivers and barriers that will influence the rate of market growth for different types of mobile content and entertainment?
- What is the forecast value of different types of mobile content and entertainment?
- How will the revenue for mobile content and entertainment services split along the value chain?
- How will the services that contribute to mobile content and entertainment evolve over time?
Who should read this report? - Mobile operators: understand the main barriers and drivers that will shape the market for mobile content and entertainment services, and learn the value of the market for different types of content and entertainment service
- Portals, content providers and application developers: discover where the opportunities lie for mobile content, and the size of the market
- Investment banks and consultants: explore the factors that will determine the size and shape of the mobile content and entertainment market over the next five years, and the strategies that will affect companies' position in the value chain.
TABLE OF CONTENTS
- Executive summary
- Introduction and scope
- Current market for mobile content and entertainment services
- Market forecasts and analysis
- Determinants of future growth
- Distribution of revenue along the value chain
- Actions
- Methodology
Excel data fileFigures in the report are backed up with an Excel data file containing forecasts for Western Europe as a whole, as well as for France, Germany, Italy, Spain, Sweden, and the UK. Forecast adoption rates, adoption levels, average spend, ARPU and revenue to 2008 are provided for the following service categories: - Mobile information - news, weather, horoscopes, and sport, finance, directory and other information
- Free-to-air information - charged at network access rates only
- Paid information - charges in addition to network access
- Games - games played or delivered to mobile devices over a mobile network
- Online games
- Downloadable games
- Personalisation - ringtones, logos, celebrity voicemail greetings and other content services used to personalise a mobile device
- Content messaging - person-to-person messaging using third party content, e.g. greeting cards
- Cross-media services - mobile communications used to interact with other media, e.g. voting in TV programmes, submitting comments on news information
- Mobile entertainment - music and video entertainment services, such as downloadable or streamed music video clips, or broadcast radio or TV
The data file also includes forecasts of subscribers, ARPU and revenue by market segment and technology generation for France, Germany, Italy, Spain, Sweden, the UK and Western Europe as a whole. Market segments: - Residential prepaid
- Residential contract
- SMEs
- Large corporations
Technology generations: Figures and tables- Figure 1: Distribution of mobile service revenue in Western Europe by broad service category, 2002
- Figure 2: Mobile service revenue in Western Europe by broad service category, 2002 - 8
- Figure 3: Distribution of Western European active mobile subscribers by country, June 2003
- Figure 4: Distribution of Western European mobile content and entertainment service revenue, 2002
- Figure 5: Mobile content and entertainment service revenue in Western Europe by service category, 2002 - 8
- Figures 6a - d: Adoption rates, average spend, ARPU and revenue for free-to-air information services in Western Europe, 2002?8
- Figures 7a - d: Adoption rates, average spend, ARPU and revenue for free-to-air and paid information services in Western Europe, 2002?8
- Figures 8a - d: Adoption rates, average spend, ARPU and revenue for online and downloadable games in Western Europe, 2002?8
- Figures 9a - d: Adoption rates, prices, usage, ARPU and revenue for personalisation services in Western Europe, 2002 - 8
- Figures 10a - d: Adoption rates, average spend, ARPU and revenue for content messaging services in Western Europe, 2002 - 8
- Figures 11a - d: Adoption rates, average spend, ARPU and revenue for cross-media services in Western Europe, 2002 - 8
- Figures 12a - d: Adoption rates, average spend, ARPU and revenue for mobile entertainment services in Western Europe, 2002 - 8
- Figure 13: Mobile subscribers by technology generation, 2002 - 8
- Figure 14: Illustration of assumed average network access charges per Mbyte, by market segment (Germany, 2002 - 8)
- Figure 15: Illustration of assumed price per transaction for selected services (Germany, 2002 - 8)
- Figure 16: Percentage of revenue billed for by operators and airtime resellers in Western Europe, by service, 2002
- Figure 17: Operator-billed and non-operator-billed revenue in Western Europe, by service, 2002
- Figure 18: Percentage of revenue billed for by operators and airtime resellers in Western Europe, by service, 2002 and 2008
- Figure 19: Distribution of revenue along the value chain, by service, 2002 and 2008
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