3G, MVNO's & Acquisitions: Opportunities for Entering New Markets

SUMMARY

The drive for expansion goes on in the mobile market ... against abackground of unprecedented merger and acquisition activity

This major new report from Analysys Research will give you insight into thisdynamic market sector where the opportunities lie, which are the beststrategies to exploit them.

3G, MVNOs and Acquisitions: Opportunities for Entering New Marketswill give you answers to your key questions including:

• What is driving market entry and acquisition?
• What are the strategies for market entry? Which one should you choose?
• How do you balance the need for international expansion with theimportance of maintaining a competitive position in your home market?
• What are the motives encouraging mobile market? How have they changed asthe industry has developed over the last decade?

3G, MVNOs and Acquisitions: Opportunities for Entering New Marketsexamines the current and emerging opportunities for companies to take a share ofthe dynamic and challenging mobile market, whether as network operator or inanother role. It focuses on Western Europe, enabling you to learn from theexperiences of new entrants in this key market, where competition has beenintense.

The report also discusses the key developed markets elsewhere in the worldNorth America and the Asia-Pacific Rim which offer opportunities formarket entry; opportunities in developing regions such as Eastern Europe andLatin America are also reviewed.

Find out which market entry strategy is the best for your company

The report considers the following types of market entry strategy:

• bidding for a licence
• buying an operator (either a minority stake or controlling stake)
• entering the market without a licence, possibly as a Mobile VirtualNetwork Operator (MVNOs)
• entering the mobile market as a licensed operator using other technologiesand licences, such as those issued for Trunked Public Mobile Radio (TPMR)services.

Mobile licences are an increasingly scarce commodity so what will itcost you?

Demand for mobile licences greatly exceeds supply. This is driving theescalation in the cost of new licences and stakes in existing companies, as wellas encouraging companies to look for new routes into the market sector. 3G,MVNOs and Acquisitions: Opportunities for Entering New Markets tells youwhere the remaining 3G licences are available, what processes are involved, andhow much you should expect to pay. The report also examines the range ofservices you should provide in order to secure a return on your investment. Italso analyses the market entry strategy of buying a second generation licencewhere these opportunities lie, and what it is likely to cost.

Are mobile virtual network operators (MVNOs) a short-term phenomenon orthe future?

3G, MVNOs and Acquisitions: Opportunities for Entering New Marketsassesses new roles in the mobile supply chain, focusing on MVNOs. You can learnwhere they are operating, the ranges of facilities they offer, and the differentapproaches they are taking to establish a position in the sector. The reportalso discusses the other main types of operator including new entrantcompanies entering the mobile sector for the first time, usually in their homecountry, and existing mobile operators seeking to strengthen theirposition in their home market, or to expand their influence into neighbouringcountries or more distant regions.

How to be a successful new entrant

As well as examining the opportunity for market entry, 3G, MVNOs andAcquisitions: Opportunities for Entering New Markets also reviews theexperience of recent new entrants. The report includes in-depth profiles of 12new entrant operators from around the world. Their experiences, coupled with areview of how new operators in Western Europe have fared, help to build apicture of the tactics which these companies have used to establish a positionin a highly-competitive marketplace.

The profiled companies are:

Amena Microcell Telecommunications (Canada) Triton PCS (USA) WIND Telecomunicazioni (Italy) Mobilix (Denmark) VIAG Interkom (Germany)

Sunday (Hong Kong) StarHub (Singapore) Optimus Telecomunicaes (Portugal) One.Tel (Australia) BCP (Brazil) diAx (Switzerland)

The report also contains profiles of two MVNOs: Sense (Scandinavia) andVirgin Mobile (UK and Australia).

WHO SHOULD READ THIS REPORT?

3G, MVNOs and Acquisitions: Opportunities for Entering New Markets hasbeen designed to meet the strategic information needs of business analystsand corporate strategists who work for companies considering mobilemarket entry, or expansion of their activities into other national or regionalmarkets; it is also a valuable resource for senior management ofcompanies who are applying for, or have recently won, a 3G licence. Businessdevelopment and senior marketing management, equipment vendors and systemsintegrators will also find the report invaluable, as will consultants,analysts and investors working in the mobile sector.

TABLE OF CONTENTS

Chapter 1: Introduction

Chapter 2: 3G licence awards. Reviews the current state of licensing3G systems, and analysis of the key strategic issues which will face new entrantoperators as they prepare to launch service.

Chapter 3: 2G licence opportunities. Examines recent trends in mergerand acquisition activity, and assesses how much it may cost to enter the marketusing this method.

Chapter 4: New roles in the supply chain. Focuses on the issuesconfronting MVNOs, their role in the 2G mobile market, and how this might changewith the deployment of 3G systems.

Chapter 5: Other entry strategies. Reviews other market entry tacticsand the issues confronting these approaches.

Chapter 6: Successful new entrants. Highlights the lessons emergingfrom the experiences of new entrants in the 2G marketplace, focusing on thetactics they have used to establish a viable long-term position in the market.

Chapter 7: Conclusions.

Annexes: Profiles of 12 new entrant 2G operators and two MVNOs; tablessummarising the current status of 3G licensing in three regions; and summariesof 3G licence award trends and prices to date.