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SUMMARY
“The adoption of hybrid IPTV/DTT services will be driven by a
combination of factors: the presence of a dominant pay-TV provider; the
proliferation of multi-play strategies; latent broadband growth; and the move
towards analogue switch-off dates. In the longer term, a gradual migration to
a linear IPTV platform will be seen, as residential FTTB networks are
deployed”, Richard Hadley, Senior Analyst
Pay TV in Western Europe: market sizings and forecasts 2005-2013 provides a
detailed breakdown of pay-TV households and spend in Western Europe by service
platform and subscription type. The Excel data tables of forecasts make this
report ideal for those who want detailed estimates for particular countries,
market segments, technologies or services. The data will be accompanied by a
slide pack containing information on methodology, definitions and assumptions,
along with 30 minutes of analyst support.
Pay TV in Western Europe: market sizings and forecasts 2005-2013 provides data for your key questions:
- What is the size of the opportunity for telecom operators in the pay-TV
market? How will this differ from market to market?
- Can cable operators maintain their share of the pay-TV market in light of
increasing multi-play competition?
- How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What
are the prospects for PPV/VoD spend?
- Will spend on premium subscriptions continue to drive overall pay-TV spend?
- What impact will analogue TV switch off and DTT adoption have on the
pay-TV market?
Forecasts of total spend, service penetration, and ASPS (average spend per
site) are presented for Western Europe as a whole, as well as seven
individual countries and one region:
- France
- Germany
- Ireland
- Italy
- Netherlands
- Nordic region (Denmark, Finland, Iceland, Norway and Sweden)
- Spain
- United Kingdom.
The number of pay-TV households, spend and ASPS are broken down by the following service platforms:
- DTH
- Analogue CATV
- DCATV
- IPTV
- Hybrid IPTV/DTT
- DTT
- Other broadcast technologies.
Pay-TV households are also divided into three types of subscriptions:
.....while pay-TV spend is also split by the following categories:
- Basic subscription
- Family subscription
- Premium subscription
- PPV/VoD services.
Who should read this report?
- Satellite and cable TV operators: develop a view of how the
competitive landscape is changing and how emerging service platforms can have
an impact on customer spend and adoption.
- Telecom operators: quantify the market opportunity for IPTV and
hybrid IPTV/DTT services and discover whether pay-TV spend can compensate for
decline in telecoms retail revenue.
- Investors and analysts: understand the implications of increasing
platform competition for the European pay-TV sector.
- Vendors: quantify the market opportunity for pay-TV services and
learn where infrastructure investment is likely to grow.
- Regulators and policy makers: assess the impact of analogue TV
switch-off on the pay-TV market.
TABLE OF CONTENTS
Executive summary
Introduction and scope
- This report provides pay-TV forecasts for seven individual country
markets, the Nordic region and Western Europe as a whole
- The data annex provides the following measures
- Forecast definitions
Synopsis of market trends across Western Europe
- IPTV and DTT services will drive the growth of subscriptions in Western
Europe
- PPV/VoD services will account for 10% of pay-TV spend in 2013
- The greatest increases in pay-TV take-up will be in markets where CATV
penetration is low
- France, Germany, Ireland, Italy, the Netherlands, the Nordic region, Spain
and the United Kingdom
Forecast assumptions
List of figures and tables
- Figure 1: Pay-TV households in Western Europe, 2005- 2013
- Figure 2: Pay-TV spend in Western Europe, 2005- 2013
- Figure 4: Countries included in this report
- Figure 5: Definition of forecast terms
- Figure 6: Pay-TV households by service platform in Western Europe
- Figure 7: Pay-TV spend in Western Europe by subscription type
- Figure 8: Pay-TV household penetration versus pay-TV ASPS, 2007- 2013
- Figure 9: Pay-TV households by service platform in France, 2007 and 2013
- Figure 10: Pay-TV households by service platform in Germany, 2007 and 2013
- Figure 11: Pay-TV households by service platform in Ireland, 2007 and 2013
- Figure 12: Pay-TV households by service platform in Italy, 2007 and 2013
- Figure 13: Pay-TV households by service platform in the Netherlands, 2007
and 2013
- Figure 14: Pay-TV households by service platform in the Nordic region,
2007 and 2013
- Figure 15: Pay-TV households by service platform in Spain, 2007 and 2013
- Figure 16: Pay-TV households by service platform in the UK, 2007 and 2013
- Table 1a- f: Pay-TV forecast assumptions
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