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SUMMARY
This report quantifies the Vietnam Mobile Services market and forecasts mobile subscriber and SMS mobile VAS services for 2005 - 2010. Details on current and forecast ARPU, regulatory environment, prepaid vs postpaid segmentation as well as consumer preferences and attitudes to mobile handsets is explained. Vietnams mobile penetration is currently only just about 4%. However, we expect that Vietnams mobile subscribers, a county with 81 million people will grow by 35% in the next 14 months. Reductions in mobile pricing plans and handsets are key factors in the growth, as well as the growing economy and consumer purchasing power. The government is aggressively seeking the the continued growth of mobile networks, especially expansion of network coverage to the poorer provinces. Mobile phone manufacturer Samsung has stated that Vietnam is the fastest-growing market for its products and services...sales have increased over 40% year on year. There is significant competition from all major handset manufacturers - Samsung, Siemens, Nokia and Motorola CDMA cellular service in Vietnam is going to be significant with SK Telecom providing the technological expertise and Samsung and LG Electronics providing the marketing muscle. TABLE OF CONTENTS
Chapter 1. Vietnam Mobile Market - Strengths and Weaknesses Chapter 2. Mobile Service Operators in Vietnam Chapter 3. Vietnam Mobile Subscribers Forecasts to 2010 Chapter 4. Vietnamese Mobile Handset preferences - Clamshell or Brick? Chapter 5. Market Opportunities for Mobile VAS and Premium Services Chapter 6. Lessons to learn from Koreas experiences
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