| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
After years of study and analysis, in December 2005 the regulatory agency in
the Philippines approved four major domestic carriers to provide
third-generation cellular services. Already, market leaders Smart
Communications and Globe Telecom are positioning themselves as front runners
in deploying the wireless technology.
This new research report provides an analysis of the coming 3G mobile
applications market in the Philippines. The future success of 3G in the
Philippines will depend upon network operators being able to offer content
that consumer’s desire and are willing to pay for. A few of the key questions
to be answered in the report include:
- - Which 3G services will likely generate the greatest revenue?
- - How does the Filipino consumer perceive some of more popular 3G
applications?
- - What 3G applications are likely to succeed or fail in Philippines?
- - How and where do Filipino consumers currently purchase 2.5 services?
APRG believes that operators must not simply focus on ringtones or
video-clips, but an array of media rich applications must be deployed to
capitalize on the different revenue streams available. And it is not just
network operators that will benefit from 3G services, but the games
developers, Application Service Providers, and leading content providers such
as media companies like ABS-CBN and GMA 7.
This report clarifies the potential market for 3G services in the Philippines
market, and explores, from a consumer point of view, the likely take-up and
acceptance of 3G applications. This report is over 40 pages, and is full of
charts, graphs and analysis on how the market for 3G services in the
Philippines will unfold.
This report is targeted for:
- - Heads of Content Development
- - Application Developers
- - Mobile Entertainment Content Providers
- - Vendors
- - Handset manufacturers
- - Portals
- - Mobile Operators
- - Media Companies
- - Marketing Companies
TABLE OF CONTENTS
1. Introduction and Executive Summary
- Background
- Current Situation
- 2G Subscriber Growth Tapering Off
- Mobile Subscriber Forecast to 2012 by Technology Platform
- Percentage Growth in Mobile Subscribers - Outlook to 2012
- Mobile Penetration - Outlook to 2012
- Market Share of Mobile Operators
- ARPU Achievements
- Prepaid Usage
- Current 3G Environment
- Pathetic Fixed Broadband Coverage
- 3G Licenses
- Outlook
2. Demographics and Economic Outlook
3. Mobile Competition - Analysis of the Cellular Operators
4. Forecast for 3G Services in Philippines
- Current Environment - Learning from the 2G Mobile Applications and Value
Added Services
- Current Environment - 2G Mobile Data Revenue Growth
- Where Filipino Mobile Users Get Their Mobile Data Content
- Purchase Sources of Mobile Data Content
- Mobile Content - Desires and Frequency of Use
- Current Environment - Frequency of Purchase of Mobile Application Services
- Current Environment - Most Popular Ringtone Genres
- Current Environment - Appeal of Mobile Java Game Genres
- Current Environment - Appeal of Wallpaper Genres
- Current Environment - Most Popular Ringtone Downloads
- Importance of Viral Marketing for New Mobile Content
- Expected Success of 3G Applications in Philippines - Results of APRG's
Consumer Survey
- Video Conferencing
- Location Based Services
- Navigational Aids - Public Transportation
- Navigational Aids - Driving Assistance
- Instant Messaging
- Video Downloads
- Music Downloads
- Internet Connectivity
- Mobile Gaming
- Watching Live Broadcast TV
- Summary - "Most Likely to Succeed"
- Methodology
- Forecasting
- Survey Demographics
- Notices
Table of Contents:
- Figure 1. Philippines Mobile Subscribers 2000 - 2012F
- Figure 2. Percentage Growth of Mobile Subscribers, 2000 - 2012F
- Figure 3. Mobile Penetration, 2000 - 2010F
- Figure 4. Market Share of Philippines's Mobile Operators, YE 2005
- Figure 5. Operator's Blended ARPU Trends in Philippines, 2003 - 2005
- Figure 6. Philippines Percentage of Prepaid vs Postpaid Subscribers, as
of December 2005
- Figure 7. Population Demographics
- Figure 8. Philippines Economic Growth 2004 - 2006E
- Figure 9. Philippines Mobile Data Revenue in USD, 2004 - 2010F
- Figure 10. Consumer Survey: How did you purchase your last premium VAS
service?
- Figure 11. Consumer Survey: Which premium VAS service have you purchased
in the past 2 weeks?
- Figure 12. Consumer Survey: How frequently do you purchase ringtones,
logos or graphics?
- Figure 13. Consumer Survey: Which of the following music genres do you
find most appealing and typically purchase for ringtones?
- Figure 14. Consumer Survey: Which type of mobile java games do you
typically pay to download?
- Figure 15. Consumer Survey: Which type of wallpaper do you typically pay
for?
- Figure 16. Most Popular Artist's Ringtone Downloads - 3Q 2005
- Figure 17. Consumer Survey: How Filipino Consumers Learn of New VAS Content
- Figure 18. Consumer Survey: Expected Usage of 3G Video Conferencing
- Figure 19. Consumer Survey: Expected Usage of 3G Video Conferencing
- Figure 20. Consumer Survey: Expected Usage of 3G Navigation Aids for
Transportation
- Figure 21. Consumer Survey: Expected Usage of 3G Navigation Aids for
Transportation
- Figure 22. Consumer Survey: Expected Usage of 3G Instant Messaging
- Figure 23. Consumer Survey: Expected Usage of 3G Video Downloads
- Figure 24. Consumer Survey: Expected Usage of 3G Music Downloads
- Figure 25. Consumer Survey: Expected Usage of 3G Music Downloads
- Figure 26. Consumer Survey: Expected Usage of 3G Mobile Games
- Figure 27. Consumer Survey: Expected Usage of 3G Broadcast TV
- Figure 28. Summary of Most Likely to Succeed 3G Applications
- Figure 29. Research Methodology
- Figure 30. Survey Demographics
|
