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SUMMARY
PT Telekomunikasi Seluler (Telkomsel), PT Indosat and PT Excelcomindo Pratama
won the government's first tender for 3G licenses in February. This new
research report provides an analysis of the coming 3G mobile applications
market in Indonesia. The future success of 3G in the Indonesia will depend
upon network operators being able to offer content that consumer's desire and
are willing to pay for. A few of the key questions to be answered in the
report include:
- - Which 3G services will likely generate the greatest revenue?
- - How does the Indonesian consumer perceive some of more popular 3G
applications?
- - What 3G applications are likely to succeed or fail in Indonesia?
- - How do Indonesia consumers currently purchase 2.5 services?
APRG believes that operators must not simply focus on ringtones or
video-clips, but an array of media rich applications must be deployed to
capitalize on the different revenue streams available. And it is not just
network operators that will benefit from 3G services, but the games
developers, Application Service Providers, and leading content and media
providers.
This report clarifies the potential market for 3G services in the Indonesia
market, and explores from a consumer point of view, the likely take-up and
acceptance of 3G applications. This report is over 40 pages, and is full of
charts, graphs and analysis on how the market for 3G services in the Indonesia
will unfold.
This report is targeted for:
- - Heads of Content Development
- - Application Developers
- - Mobile Entertainment Content Providers
- - Vendors
- - Handset manufacturers
- - Portals
- - Mobile Operators
- - Media Companies
- - Marketing Companies
TABLE OF CONTENTS
Chapter 1. Introduction and Executive Summary
- Background
- Current Situation
- Mobile Subscriber Forecast to 2012 by Platform
- Percentage Growth in Mobile Subscribers - Outlook to 2012
- Mobile Penetration - Outlook to 2012
- Market Share of Mobile Operators
- ARPU Achievements
- Prepaid Usage
- Current 3G Environment
- Pathetic Fixed Broadband Coverage
- 3G Licenses
- Outlook
Chapter 2. Demographics and Economic Outlook
Chapter 3. Mobile Competition - Analysis of the Cellular Operators
Chapter 4. Forecast for 3G Services in Indonesia
- Current Environment - Learning from the 2G Mobile Applications and Value
Added Services
- Current Environment - 2G Mobile Data Revenue Growth
- Where Indonesia Mobile Users Get Their Mobile Data Content
- Purchase Sources of Mobile Data Content
- Mobile Content - Desires and Frequency of Use
- Current Environment - Frequency of Purchase of Mobile Application Services
- Current Environment - Most Popular Ringtone Genres
- Current Environment - Appeal of Mobile Java Game Genres
- Current Environment - Appeal of Wallpaper Genres
- Current Environment - Most Popular Ringtone Downloads
- Importance of Viral Marketing for New Mobile Content
- Expected Success of 3G Applications in Indonesia - Results of APRG's
Consumer Survey
- - Video Conferencing
- - Location Based Services
- - Navigational Aids - Public Transportation
- - Navigational Aids - Driving Assistance
- - Instant Messaging
- - Video Downloads
- - Music Downloads
- - Internet Connectivity
- - Mobile Gaming
- - Watching Live Broadcast TV
- - Summary - "Most Likely to Succeed"
- Methodology
- Forecasting
- Survey Demographics
- Notices
Table of Contents:
- Figure 1. Indonesia Mobile Subscribers 2000 - 2012F
- Figure 2. Percentage Growth of Mobile Subscribers, 2000 - 2012F
- Figure 3. Mobile Penetration, 2000 - 2010F
- Figure 4. Market Share of Indonesian Mobile Operators, YE 2005
- Figure 5. Operator's Blended ARPU Trends in Indonesia 2003 - 2005
- Figure 6. Philippines Percentage of Prepaid vs Postpaid Subscribers, as
of December 2005
- Figure 7. Population Demographics
- Figure 8. Indonesia Economic Growth 2004 - 2006E
- Figure 9. Indonesia Mobile Data Revenue in USD, 2004 - 2010F
- Figure 10. Consumer Survey: How did you purchase your last premium VAS
service?
- Figure 11. Consumer Survey: Which premium VAS service have you purchased
in the past 2 weeks?
- Figure 12. Consumer Survey: How frequently do you purchase ringtones,
logos or graphics?
- Figure 13. Consumer Survey: Which of the following music genres do you
find most appealing and typically purchase for ringtones?
- Figure 14. Consumer Survey: Which type of mobile java games do you
typically pay to download?
- Figure 15. Consumer Survey: Which type of wallpaper do you typically pay
for?
- Figure 16. Most Popular Artist's Ringtone Downloads - 3Q 2005
- Figure 17. Consumer Survey: How Indonesian Consumers Learn of New VAS
Content
- Figure 18. Consumer Survey: Expected Usage of 3G Video Conferencing
- Figure 19. Consumer Survey: Expected Usage of 3G Video Conferencing
- Figure 20. Consumer Survey: Expected Usage of 3G Navigation Aids for
Transportation
- Figure 21. Consumer Survey: Expected Usage of 3G Navigation Aids for
Transportation
- Figure 22. Consumer Survey: Expected Usage of 3G Instant Messaging
- Figure 23. Consumer Survey: Expected Usage of 3G Video Downloads
- Figure 24. Consumer Survey: Expected Usage of 3G Music Downloads
- Figure 25. Consumer Survey: Expected Usage of 3G Music Downloads
- Figure 26. Consumer Survey: Expected Usage of 3G Mobile Games
- Figure 27. Consumer Survey: Expected Usage of 3G Broadcast TV
- Figure 28. Summary of Most Likely to Succeed 3G Applications
- Figure 29. Research Methodology
- Figure 30. Survey Demographics
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