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SUMMARY
APRG's latest market research examines how Vietnam's network operators and
content providers are positioning themselves to compete in this significant
emerging mobile market. This report reviews opportunities, strengths,
weaknesses and risks of this emerging wireless market of over 81 million
people.
This report, updated quarterly, covers the following topics of the mobile communications market in Vietnam:
- Consumer surveys on the usage of mobile data services - what are the key
applications and content that users are willing to pay for?
- Outline of important mobile VAS content providers in Vietnam
- Growth of mobile phone subscribers and average ARPUs in Vietnam
- Revenue growth of mobile VAS value added services in Vietnam
- Developments in the evolution to 3G and Wireless Broadband in Vietnam
This research report outlines in detail, what for many is a very opaque market, the emerging mobile services sector in Vietnam:
- Historical mobile subscriber growth and forecast to 2012
- Transformation of the mobile data content
- Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
- Leading mobile portals in Vietnam
- Mobile penetration a growth and forecast to 2012
- Mobile ARPUs in Vietnam
- Market drivers and inhibitors
- Commercial and social issues relating to mobile content market.
- What opportunities are there in the mobile content market?
- Which mobile data applications are the most popular in Vietnam?
- How do consumers learn of and purchase mobile content and applications?
APRG's research on the Vietnam mobile market examines how service providers
and content providers are positioning themselves to compete in Vietnam's
mobile market. This report reviews opportunities, strengths, weaknesses and
threats and future direction of this emerging market of over 81 million people.
TABLE OF CONTENTS
1. Introduction
- Report Objectives
- Assumptions
2. Executive Summary and Market Forecast
- Summary of Outlook, Key Risks, and Opportunities
- Subscriber Growth Forecast
- Mobile Penetration Forecast
- Market Share of Mobile Operators
- APRU Achievements and Outlook
- Mobile Services VAS Content Forecast
3. Economic Environment
- Consumer Consumption
- FDI in Vietnam's Telecommunications Sector
- Mobile Tariffs
- Liberalization and Privatization Efforts
4. Vietnam's Mobile Service Providers
- VNPT
- VMS - MobiFone
- Subscriber Milestones
- Growth Strategy
- VinaPhone
- Subscriber Milestones
- Networks. Growth Strategy
- VNPT's i-PAS Service
- Viettel
- Subscriber Milestones
- Networks, Growth Strategy
- Vietnam Power Telecom (VP Telecom)
- Saigon Postel's S-Fone
- Networks, Growth Strategy
- Hanoi Telecom Corporation
5. Mobile Applications and Content in Vietnam
- Basic Facts for Mobile Content Service Providers Entering Vietnam
- Mobile Data Revenue Growth 2004 - 2011
- Mobile Content Revenue Percentage
- Mobile Content Portals in Vietnam
- FPT's nhacSO.net
- Shabox
- Dalink
- MobiFone Portal
- VinaPhone's Portal
- S-Fone's Mobile Portal
- Yahoo! Mobile
- Mobile Content Providers
- Where Vietnamese Subscribers Get Their Mobile Content
- Where Vietnamese Subscribers Get Their Mobile Content
- Costs of Mobile Content
- Mobile VAS Content - Desires and Frequency of Use
- Top Ringtones Downloads Q4 2007
- Most Popular Mobile Content Services
- Purchase Frequency of Mobile Content
- Frequency of Sending Picture Messages from Camera Phones
- Leading Mobile Music Genres
- Most Popular Mobile Java Games Genres
- Most Popular Wallpaper Genres
- Importance of Viral Marketing for New Mobile Content
- 3G Outlook
6. Final Notes
- Methodology
- Forecast Approach
- Notices
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