Mobile Navigation Services

SUMMARY

Mobile Navigation Services covers the latest developments on the mobile navigation market in Europe and North America. This report in the LBS Research Series from Berg Insight provides you with 130 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Understand how the experience of online maps and turn-by-turn navigation can be transferred to mobile devices.
• Learn about the latest mobile propositions from leading map and navigation providers.
• Identify new business opportunities and revenue models for mobile location-based services.
• Realize the true commercial potential of mobile navigation services.
• Profit from valuable insights about the most successful technology propositions on the market.

This report answers the following questions:

• Can the success for portable navigation devices be repeated with mobile devices?
• What are the business models and revenue opportunities for mobile navigation?
• What are the main differences and similarities of the European and North American markets?
• Who are the leading suppliers of on-board and off-board mobile navigation solutions?
• What navigation offerings are available from the mobile operators in the EU and the US?
• How are industry leaders such as Nokia, TomTom and
• Garmin positioning themselves on the emerging market?
• Will it be on-board or off-board turn-by-turn navigation solutions that prevail in the mobile space?

TABLE OF CONTENTS

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Mobile navigation solutions

• 1.1 Portable navigation solutions
  • 1.1.1 Evolution of portable navigation systems
  • 1.1.2 Usability and value aspects
• 1.2 Enabling technologies
  • 1.2.1 Positioning technologies
  • 1.2.2 Navigation software platforms
  • 1.2.3 Digital maps and content
• 1.3 Handset-based navigation services
  • 1.3.1 Turn-by-turn navigation software and services
  • 1.3.2 On-board navigation software
  • 1.3.3 Off-board navigation services
• 1.4 Mobile navigation services value-chain
  • 1.4.1 Content providers
  • 1.4.2 Navigation software solution vendors
  • 1.4.3 Device vendors
  • 1.4.4 Mobile network operators
  • 1.4.5 Service providers

2. Map data and content providers

• 2.1 Digital map data suppliers
  • 2.1.1 NAVTEQ
  • 2.1.2 Tele Atlas
  • 2.1.3 AND
• 2.2 Directory publishers
  • 2.2.1 PagesJaunes
  • 2.2.2 Seat Pagine Gialle
  • 2.2.3 The Yell Group
• 2.3 Travel guide, POI data and weather information providers
  • 2.3.1 CustomWeather
  • 2.3.2 Fodor's
  • 2.3.3 Foreca
  • 2.3.4 ViaMichelin
  • 2.3.5 Wcities
• 2.4 Traffic information providers
  • 2.4.1 Inrix
  • 2.4.2 ITIS Holdings
  • 2.4.3 Mediamobile
  • 2.4.4 SmartRoute Systems
  • 2.4.5 Trafficmaster
  • 2.4.6 T-Systems Traffic

3. Navigation software developers

• 3.1 On-board navigation software developers
  • 3.1.1 ALK
  • 3.1.2 Augmentra
  • 3.1.3 CosmicNavigation
  • 3.1.4 Intrinsyc Software
  • 3.1.5 NAVIGON
  • 3.1.6 NavNGo
  • 3.1.7 ROUTE 66
  • 3.1.8 Sygic
  • 3.1.9 Tracker
• 3.2 Server-based navigation solution developers
• 3.3 Ad-funded navigation services
  • 3.3.1 Amaze GPS from LocatioNet Systems
  • 3.3.2 Nav4All
• 3.4 Premium navigation services
  • 3.4.1 3DVU
  • 3.4.2 GeoMicro
  • 3.4.3 NaviExpert
  • 3.4.4 NAVITIME JAPAN
  • 3.4.5 TeleNav
  • 3.4.6 Trimble
  • 3.4.7 Wayfinder Systems
• 3.5 White-label navigation service providers
  • 3.5.1 Appello Systems
  • 3.5.2 Jentro Technologies
  • 3.5.3 Masternaut
  • 3.5.4 Networks In Motion
  • 3.5.5 TeleCommunication Systems
  • 3.5.6 Telmap
  • 3.5.7 WaveMarket

4. Mobile operator service offerings

• 4.1 Navigation services from North American network operators
  • 4.1.1 Alltel Wireless
  • 4.1.2 AT&T Wireless
  • 4.1.3 Bell Mobility
  • 4.1.4 Rogers Wireless
  • 4.1.5 Sprint Nextel
  • 4.1.6 TELUS
  • 4.1.7 Verizon Wireless
• 4.2 European mobile operator navigation services
  • 4.2.1 Orange Group
  • 4.2.2 T-Mobile
  • 4.2.3 Telefonica Group
  • 4.2.4 Telekom Austria group
  • 4.2.5 Telenor Group
  • 4.2.6 TeliaSonera Group
  • 4.2.7 Vodafone Group

5. Branded service offerings

• 5.1 Directory publishers and search engines
  • 5.1.1 Ask.com
  • 5.1.2 DasOrtliche
  • 5.1.3 Eniro
  • 5.1.4 Google
  • 5.1.5 Microsoft
  • 5.1.6 Yahoo!
• 5.2 Mapping and travel portal providers
  • 5.2.1 Falk
  • 5.2.2 Mappy
  • 5.2.3 MapQuest
  • 5.2.4 Rand McNally
• 5.3 Automobile clubs
  • 5.3.1 AAA
  • 5.3.2 ADAC

6. Device vendor offerings

• 6.1 Handset manufacturers
  • 6.1.1 Nokia
  • 6.1.2 Samsung Electronics
  • 6.1.3 Motorola
  • 6.1.4 Sony Ericsson
  • 6.1.5 Research In Motion
  • 6.1.6 HTC
  • 6.1.7 Palm
• 6.2 PND vendors
  • 6.2.1 Garmin
  • 6.2.2 NDrive
  • 6.2.3 Mio Technology
  • 6.2.4 TomTom

7. Market forecasts and trends

• 7.1 Market trends
  • 7.1.1 The success of PNDs drives consumer interest in navigation
  • 7.1.2 Growing adoption of GPS in mobile handsets
  • 7.1.3 The emergence of mobile location-based services
  • 7.1.4 Evolution of business models and sales channels for mobile navigation
  • 7.1.5 Evolution of content and value-added services
• 7.2 Mobile navigation software market analysis
  • 7.2.1 Vendor market shares
  • 7.2.2 Market forecast
• 7.3 Mobile navigation services in Europe
  • 7.3.1 Service provider market shares
  • 7.3.2 Subscriber and revenues forecasts
• 7.4 Mobile navigation services in North America
  • 7.4.1 Service provider market shares
  • 7.4.2 Subscriber and revenues forecasts

Glossary

Index

List of Figures

• Figure 1.1: Evolution of portable navigation systems
• Figure 1.2: Advantages and disadvantages of handset-based navigation solutions
• Figure 1.3: Smartphones with GPS and navigation software
• Figure 1.4: Mapping and navigation server platform
• Figure 1.5: Handset-based turn-by-turn navigation services
• Figure 1.6: Advantages and disadvantages of on-board and off-board navigation
• Figure 1.7: Handset mapping and navigation value chain
• Figure 2.1: Examples of digital map and content providers
• Figure 2.2: International digital map data suppliers (2007)
• Figure 3.1: On-board street navigation software vendors
• Figure 3.2: Augmentra ViewRanger screenshots
• Figure 3.3: Off-board navigation technology vendors
• Figure 3.4: Off-board navigation service feature comparison
• Figure 3.5: Trimble Outdoors services and prices
• Figure 3.6: Wayfinder user base
• Figure 4.1: Navigation offerings from North American operators (September 2008)
• Figure 4.2: Navigation offerings from European operators and MVNOs (September 2008)
• Figure 4.3: Price examples for O2 Navigace
• Figure 4.4: A1 Navi navigation service packages
• Figure 4.5: Price examples for Pannon Navigator
• Figure 5.1: Google Maps for mobile screenshots
• Figure 5.2: Yahoo! Go screenshots
• Figure 6.1: Nokia smartphones with GPS and Nokia Maps software
• Figure 6.2: Pricing examples for Nokia Maps 2.0 (September 2008)
• Figure 6.3: The Garmin nuviphone
• Figure 7.1: Annual shipments of GPS-equipped GSM/UMTS handsets (2007- 2012)
• Figure 7.2: Market share for on-board navigation software (EU, NA 2007)
• Figure 7.3: OEM on-board navigation software sales Europe and N.A. (2007- 2014)
• Figure 7.4: Annual sales of on-board navigation software Europe and N.A. (2008- 2014)
• Figure 7.5: Market share for off-board navigation services (Europe 2006-1H 2008)
• Figure 7.6: Mobile navigation service subscribers (Europe 2007- 2014)
• Figure 7.7: Revenues from premium and ad-funded navigation services, EU (2008- 2014)
• Figure 7.8: Market share for off-board navigation services (North America 2006- 2008)
• Figure 7.9: Mobile navigation service subscribers, North America (2007-2014)
• Figure 7.10: Revenues from premium and ad-funded navigation services NA (2008-2014)