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SUMMARY
A more in-depth understanding of the needs of scientists who are studying
protein research is of growing importance as the field continues to become
more complex and funding sources become harder to obtain. Suppliers of
analytical instrumentation continuously look for key insights that can help
streamline marketing efforts while gaining a better understanding of their
clients needs. Protein Research: Strategies for Marketing to Biologists and
Chemists, is designed to help identify principal areas of investigation among
protein researchers along with perceived bottlenecks, potential budgetary
implications, customers perceptions of the leading providers of
instrumentation, and the drivers of purchasing behavior of both chemists and
biologists.
TABLE OF CONTENTS
Introduction
- Introduction
- Introduction to Venn Diagrams and Score Cards
Venn Diagrams
- Protein-Based Technique(s) Performed
- Principal Area(s) of Investigation
- Protein Type(s) Studied by Lab
- Method(s) Used to Isolate or Purify Samples
Score Cards
- HPLC Landscape
- HPLC Purchase Decision Drivers
- Electrophoresis Landscape
- Electrophoresis Purchase Decision Drivers
- Mass Spectrometry Landscape
- Mass Spectrometry Purchase Decision Drivers
Overview of Findings
- Overview of Findings
- High Performance Liquid Chromatography (HPLC) - Overview
- Electrophoresis - Overview
- Mass Spectrometry - Overview
Methodology and Questionnaire
- Questionnaire Overview
- Questionnaire Design
- Analytical Techniques
- Demographics
- Questionnaire
Presentation of Survey Data
- Market Overview of Protein Research
- High Performance Liquid Chromatography (HPLC)
- 1D or 2D Gel Electrophoresis
- Mass Spectrometry
- Demographics
Appendices
- Appendix A: Other Publications
- Appendix B: About BioInformatics, LLC
- Appendix C: Our Valued Clients
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