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SUMMARY
The dynamics of the pet products industry are changing as consumers are now
treating their pets as well as they treat themselves. Traditionally, pets were
perceived to be property. Today, however, consumers are treating their pets
more like children, and "pet parents" have evolved. The "humanization" of pets
is affecting the entire industry. Because consumers are now demanding the same
luxuries for their pets, the pet products industry is booming.
In 2005, according to the American Pet Products Manufacturers Association
(APPMA), total spending on all pet products increased by an estimated 4.4% to
$35.9 billion. From 1999 to 2004, spending grew at an average annual rate of
nearly 7.0%. Growth in the pet industry will be strong again in 2006, as
spending on pet products should increase by at least 4.0%.
It should be noted that several manufacturers have cited a recent trend
towards store brands. According to data presented in Doane Pet Care Company's
10K, sales of store-brand pet foods have increased at a much faster pace than
those for nationally advertised brand foods. In fact, sales of store brand pet
foods reportedly increased at a compound annual rate of 8.8% for the period
from 2001 to 2005, compared to 3.7% for nationally advertised brands.
TABLE OF CONTENTS
SECTION I: OVERVIEW OF THE U.S. PET FOOD MARKET
Analysis:
- Pet Products Industry
- Industry Consolidation
- Healthy Consumers and Their Pets
- Pet Population
- Market Conditions
Tables:
- U.S. Manufacturers' Sales of Pet Food:
- Total
- By Category
- Product Mix
- Growth Trends
SECTION II: THE U.S. MARKET FOR DOG FOOD
Analysis:
- Types of Dog Food
- Price Points
- Drivers of Sales Growth
- U.S. Manufacturers' Sales:
- Retail Sales and Market Shares:
- Overall
- Wet Dog Food
- Dry Dog Food
- Dog Treats
- Soft-Dry Dog Food
- Semimoist Dog Food
- Private Label
Tables:
- U.S. Manufacturers' Sales of Dog Food, by Product Form:
- Total
- Product Mix
- Growth Trends
- Producer Price Trends:
- Dog and Cat Food, by Type
- Canned Ration-Type Dog Food
- Dry/Semimoist Dog Food
- U.S. Retail Sales of Dog Food, by Product Form
- Product Mix of the U.S. Retail Dog Food Market
- Three Outlet Retail Dog Food Sales, by Type
- U.S. Retail Sales, by Brand:
- Wet Dog Food
- Dry Dog Food
- Dog Treats
- Soft-Dry
- Semimoist
- U.S. Sales of Private Label Dog Food, by Product Form
- Consumer Price Trends for Pet Food
- Number of New Dog Food Product Introductions
- Selected New Dog Food Product Sales, by Brand
SECTION III: FACTORS AFFECTING DEMAND FOR DOG FOOD
Analysis:
- Pet Parents
- Are Pets Overweight Too?
- Healthier Products
- Dog Population
- Demographic Characteristics of Dog Owners
- Empty Nesters
- Females in the Workforce
- Pets and the Economy
Tables:
- U.S. Population Trends and Projections:
- Resident
- By Age Group
- Age Distribution
- Household Trends and Projections
- By Region
- By State
- State Distribution
- U.S. Civilian Labor Force, by Gender
- U.S. Gross Domestic Product
- U.S. Disposable Personal Income:
- U.S. Personal Consumption Expenditures:
- Consumer Confidence Index
- Profile of Trends in U.S. Dog Ownership
- Leading Dog Breeds
- Where Do Owners Get Their Pets?
- Number of Years as a Pet Owner
- Activities Pet Owners Do With Their Pets
- Greatest Challenges of Owning a Pet
- Issues Most Important to Pet Owners
- Distribution of Dog Owners by:
- Gender and Age Group
- Total Family Income
- Education Level
- Geographic Location
- Race
- Martial Status
- Internet Usage
- Average Annual U.S. Household Expenditures:
- Pets, Pet Food, and Pet Supplies
- By Selected Demographic Characteristics:
- Pets
- Pet Food
- Pet Supplies
SECTION IV: DISTRIBUTION TRENDS
Analysis:
- Overview
- A "Healthy" Retail Market
- Company Market Shares
- Supermarkets Trying to Recapture Market Share
- Mass Merchandisers Aggressively Gaining Market Share
- Pet Specialty Stores Capitalize on Current Pet Trends
- Other Channels Performing Well
Tables:
- Estimated Market Shares in the U.S. Pet Food Industry
- Dog and Cat Food Sales, by Outlet
- Dog and Cat Food Market Shares, by Outlet
- U.S. Pet Specialty Retailers' Inventory Turnover, by Product
- Retailers' Average Gross Profit Margins in the U.S. Pet Specialty Channel
- Pet Specialty Retailers in the U.S.:
- Issues
- Price Elasticity
- Merchandising Trends
- Product Trends
- Distribution of Profits
- Distribution of Expenses
- Consumer Buying Behavior for Pet Food Products
- Number of Retail Pet and Pet Supply Stores in the U.S.
SECTION V: ADVERTISING AND PROMOTIONAL TRENDS FOR DOG FOOD
Analysis:
- Total Media Expenditures
- Leading Advertisers
- Top Advertised Products
- Nestle Purina Steps Up Promotional Activities
- Pet Specialty Retailers
Tables:
- Total Media Expenditures for Dog Food
- Top Five Advertisers of Dog Food
- Top Ten Advertised Dog Food Products
- Media Expenditures for Dog Food, by Company and Brand
- Total Media Expenditures by Pet Specialty Retailers
- Media Expenditures by Selected Pet Specialty Retailers, by Company
- Types of Advertising and Promotions Used Regularly to Promote Pet
Specialty Retail Stores in the U.S.
SECTION VI: FOREIGN TRADE
Analysis:
- U.S. Dog and Cat Food Industry:
- Balance of Trade
- Apparent Consumption.
- Exports:
- Overall
- Leading Destinations
- Imports:
Tables:
- U.S. Dog and Cat Food Industry:
- Balance of Trade
- Apparent Consumption
- Exports:
- Put Up for Retail Sale
- Dollar Market Shares of the Top Ten Export Destinations
- Imports, Put Up for Retail Sale:
- Top 20 Import Sources
- Dollar Market Shares of the Top 20 Import Sources
- By Country of Origin:
- In Airtight Containers
- Other Than in Airtight Containers
SECTION V: STRUCTURE OF THE U.S. DOG AND CAT FOOD INDUSTRY
Analysis:
- Manufacturing Establishments Buck the Trend
- Gross Operating Margin
- Value Added by Manufacturer
- Labor Productivity Steadily Increases
- Capital Expenditures
Explanation of Terms
Tables:
- The Dog and Cat Food Industry:
- Operating Structure
- Gross Operating Margin
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- Capital Expenditures
- Plant vs Equipment Expenditures
- Ending Inventories
- Manufacturing Establishments:
- Total
- Establishments and Number of Employees, by State
- By State and Employment Size Class
The Plant Managers' Workbook:
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
SECTION VIII: COMPANY PROFILES
Introduction
Company Profiles:
- DAD'S Products Company Inc:
- Overview
- Dog Food Products
- Manufacturing and Distribution
- Sales and Employees
- Del Monte Foods Company:
- Overview
- Major Acquisitions and Divestitures
- Dog Food Products
- Market Shares
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
- Doane Pet Care Company:
- Overview
- Dog Food Products
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
- Hill's Pet Nutrition, Inc:
- Overview
- Dog Food Products
- Manufacturing and Distribution
- Colgate-Palmolive Restructuring
- Sales and Employees
- Financial Summary and Analysis
- The Iams Company:
- Overview
- Dog Food Products
- Savory Sauces
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
- Mars, Incorporated:
- Overview
- Dog Food Products
- Research and Development
- New Business Unit
- Manufacturing, Sales, and Employees
- Nestle Purina PetCare Company:
- Overview
- Dog Food Products
- Retail Price Increases
- Distribution
- Sales and Employees
- Financial Summary and Analysis
- Nutro Products, Inc:
- Overview
- Dog Food Products
- Distribution
- Sales and Employees
- Old Mother Hubbard:
- Overview
- A Different Approach
- Dog Food Products
- Distribution, Sales, and Employees
- PETCO Animal Supplies Stores, Inc:
- Overview
- Facing a Buyout?
- Dog Food Products
- Stores and Distribution
- Customer Loyalty Program
- Sales and Employees
- Financial Summary and Analysis
- PetSmart, Inc:
- Overview
- Dog Food Products
- Stores and Distribution
- Customer Loyalty Program
- Sales and Employees
- Financial Summary and Analysis
- Royal Canin SA:
- Overview
- Dog Food Products
- The Royal Canin Campus
- Manufacturing
- Distribution
- Sales and Employees
- Spectrum Brands, Inc:
- Overview
- Dog Food Products
- Manufacturing and Distribution
- Major Acquisitions
- Sales and Employees
- Financial Summary and Analysis
- Wal-Mart Stores Inc:
- Overview
- Segments
- Dog Food Products
- Stores
- Sales and Employees
- Financial Summary and Analysis
SECTION IX: INDUSTRY DIRECTORIES
Introduction
Directory of Selected Pet Food:
- Manufacturers
- Retailers
- Wholesalers
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