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SUMMARY
Cable TV operators are rapidly increasing the availability of Video-on-Demand (VOD) services, while, at the same time, experimenting with different ways of packaging and promoting the service. As of mid-2003, approximately 40% of all US cable TV systems were offering VOD, and almost 4 million cable TV subscribers were regularly using the service to watch movies, packaged premium programming, and even ?ree·shows and events. This report examines the status of VOD services provided by cable TV operators. It describes the relationship between interactive TV services and VOD, and discusses the different types of VOD services available. The report specifically discusses the packaging and economics of VOD services, looks at the business model challenges facing VOD, and provides a comprehensive look at current cable-based VOD deployments. The report also provides the results of two VOD surveys. The first survey polled US cable operators about the current and future availability of VOD services. The second survey asked over one thousand North American households about their awareness of, and use of, cable-based VOD services. In addition, the report provides North American and worldwide forecasts for VOD subscribers and service revenues through the year 2007. TABLE OF CONTENTS
Executive Summary Methodology Cable's Latest "Hot" Service: Video-on-Demand Interactive TV Applications - On-Demand Interactive TV Applications
- Video-on-Demand
The Economics of Cable VOD - Service Costs and Subscriber Metrics
- Other VOD Usage Metrics
- VOD Business Model Challenges
Consumer VOD Survey - Key Findings
- Do You Currently Subscribe to Cable TV Services?
- Have You Heard of a Cable TV Service called Video-on-Demand?
- Which Company Provides Your Cable TV Service?
- Does Your Cable TV Operator Offer VOD Services?
- Have You Ever Purchased Any VOD Programming Offered by Your Cable Operator?
- Were You Pleased with the Quality of the VOD Programming?
- Which Types of VOD Services Have You Used?
- Does Your Cable Operator Offer Any FOD Programming?
- How Much Do You Spend Per Month on VOD Services?
- Why Don't You Purchase VOD Services?
- How Likely Are You to Purchase VOD Services in the Future?
- When VOD Becomes Available, How Interested Will You Be in the Service?
- Which Type of VOD Service Would You Purchase?
- How Much Per Month Would You Spend on VOD?
Cable TV Operators: Different Approaches to Rolling Out VOD - How Widely Available is VOD?
- North American VOD Deployments
- Cable VOD Outside of North America
VOD Service and Revenue Forecasts - VOD Forecast Assumptions
- North American Cable VOD Services Forecast
- Worldwide Cable VOD Services Forecast
List of Tables- Table 1. Common Interactive TV Applications
- Table 2. VOD Service Costs & Customer Usage Metrics
- Table 3. Consumer Survey: Do You Currently Subscribe to Cable TV Services?
- Table 4. Have You Heard of a Cable TV Service Called Video-on-Demand?
- Table 5. Which Company Provides Your Cable TV Service?
- Table 6. Does Your Cable TV Operator Offer VOD Services?
- Table 7. Have You Ever Purchased Any VOD Programming?
- Table 8. Were You Pleased with the Quality of the VOD Programming?
- Table 9. Which Types of VOD Services Have You Used?
- Table 10. Does Your Cable Operator Offer Any FOD Programming?
- Table 11. How Much Do You Spend Per Month on VOD Services?
- Table 12. Why Don't You Purchase VOD Services?
- Table 13. How Likely Are You to Purchase VOD Services in the Future?
- Table 14. When VOD Becomes Available, How Interested Will You Be in the Service?
- Table 15. Which Type of VOD Service Would You Purchase?
- Table 16. How Much Per Month Would You Spend on VOD?
- Table 17. Cable Operator Survey: Do You Currently Offer VOD Services?
- Table 18. Cable Operator Survey: Do You Plan to Offer VOD Service in 2003?
- Table 19. North American VOD Deployments by Cable Operator
- Table 20. North American Cable VOD Subscriber Forecast (subscribers in millions)
- Table 21. North American Cable VOD Service Revenue Forecast (US$ in millions)
- Table 22. Worldwide Cable VOD Subscriber Forecast (subscribers in millions)
- Table 23. Worldwide Cable VOD Subscribers: Percentage of Subscribers by Geographic Region
- Table 24. Worldwide Cable VOD Service Revenue Forecast (US$ in millions)
List of Figures- Figure 1. The VOD Architecture
- Figure 2. Consumer Survey: Do You Currently Subscribe to Cable TV Services?
- Figure 3. Have You Heard of a Cable TV Service Called Video-on-Demand?
- Figure 4. Does Your Cable TV Operator Offer VOD Services?
- Figure 5. Have You Ever Purchased Any VOD Programming?
- Figure 6. Were You Pleased with the Quality of the VOD Programming?
- Figure 7. Does Your Cable Operator Offer Any FOD Programming?
- Figure 8. How Much Do You Spend Per Month on VOD Services?
- Figure 9. How Likely Are You to Purchase VOD Services in the Future?
- Figure 10. When VOD Becomes Available, How Interested Will You Be in the Service?
- Figure 11. Which Type of VOD Service Would You Purchase?
- Figure 12. How Much Per Month Would You Spend on VOD?
- Figure 13. Cable Operator Survey: Do You Currently Offer VOD Services?
- Figure 14. Cable Operator Survey: Do You Plan to Offer VOD Service in 2003?
- Figure 15. Worldwide Cable VOD Subscriber Forecast (subscribers in millions)
- Figure 16. Worldwide Cable VOD Service Revenue Forecast (US$ in millions)
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