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SUMMARY
Education still remains a significant challenge to inform consumers about the benefits and uses of Bluetooth wireless connectivity. However, progress is being made on that front. For mass market education, it really takes additional exposure from the retail channel and service providers. To date, that exposure has been minimal; however, the service provider percentage was up to 9% this year compared to only 2% last year, showing positive progress. The more consumers learn about Bluetooth, the greater the interest in products with Bluetooth capabilities. Therefore, over time, as more consumers are educated about Bluetooth, their interest in Bluetooth products will increase, thus driving the demand for such products. This report provides the results from our consumer survey that was fielded to the In-Stat/MDR Technology Adoption Panel. The report analyzes the changes in results from our 2002 Technology Adoption Panel survey to our 2003 survey, and includes new 2003 questions. The sample size was 1,011. TABLE OF CONTENTS
- Executive Summary
- Methodology & Introduction
- Technology Adoption Panel Survey
- Technology Adoption Panel Consumer Survey 2003
- Knowledge Base of Consumers
- Level of Familiarity
- Source of Knowledge About Bluetooth
- Interest in Wireless Communication Between PDAs and PCs
- Interest in Cordless Connection Between PDA/Laptop & Mobile Phone
- Bluetooth Wireless Internet Access Residential Solutions
- Interest Level
- Use of This Solution with Cable, DSL or Dial-Up
- The Price Panel Members are Willing to Pay
- Reasons for Those Not Interested
- Bluetooth Wireless Printing Residential Solutions
- Interest Level
- The Price Panel Members are Willing to Pay
- Reasons for Those Not Interested
- Gauging Interest & Willingness to Pay for Bluetooth Mobile Phones & Headsets
- Mobile Phone Ownership or Use
- How Much Panel Members Typically Pay for a New Mobile Phone
- Current Ownership of Bluetooth-Enabled Mobile Phone
- Bluetooth-Enabled Mobile Phone Brands Owned
- Purchase of Headset with Bluetooth Mobile Phone
- Purchase Source for Bluetooth Headset
- Usage Level of Bluetooth Functions on Bluetooth Mobile Phone
- Bluetooth Functions That are Being Used on Bluetooth-Enabled Mobile Phones
- Reasons for Not Using Bluetooth Mobile Phone Functions
- Willingness to Pay Extra for Bluetooth Phone to Use with Hands-Free Option Installed in Vehicle
- Interest in Bluetooth Headsets
- How Much Panel Members are Willing to Pay for a Cordless Headset
- Cordless Input Peripherals
- Interest in Purchasing Cordless Keyboard
- Interest in Purchasing Cordless Mouse
- Ownership & Purchase Plan Correlations
- Product Ownership/Usage & Purchase Plan Statistics
- Cordless Headset, Vehicle Hands-Free System, Bluetooth Mobile Phone Interest for Respondents who Plan to Buy Mobile Phone & Those Using Corded Earpiece
- Interest in Wireless Internet & Printing at Home by Ownership/Use of PC, Laptop and PDA
- Familiarity of Bluetooth& Interest in Synchronization, Wireless Printing & Bluetooth Phone by Age
- Familiarity of Bluetooth& Interest in Synchronization, Wireless Printing & Bluetooth Phone by Income
List of Figures- Figure 1. Familiarity with Bluetooth Wireless Technology
- Figure 2. Source of Respondents' Knowledge by Type of Source
- Figure 3. Interest in PDA & PC Communication for Sharing Information & Synchronizing
- Figure 4. Interest in Using PDA or Laptop to Access Cellular Data Services with Mobile Phone Without Cord
- Figure 5. Interest Level for Residential Bluetooth Wireless Internet Access
- Figure 6. Interest in Using Bluetooth Wireless Internet Access with Broadband & Dial-Up
- Figure 7. Types of Access of Interest for Use with Bluetooth Internet Access Solution
- Figure 8. How Much Respondents are Willing to Pay for Residential Bluetooth Wireless Internet Access Solution by Price Segment
- Figure 9. Reasons for Lack of Interest in Bluetooth Wireless Internet Access at Home
- Figure 10. Interest Level for Residential Bluetooth Wireless Printing
- Figure 11. How Much Respondents will Pay Extra for a Residential Bluetooth-Enabled Printer by Price
- Figure 12. Reasons for Lack of Interest in Residential Bluetooth Wireless Printing
- Figure 13. Mobile Phone Ownership or Use
- Figure 14. Price that Panel Members Typically Pay for New Mobile Phones
- Figure 15. Ownership of Mobile Phone with Bluetooth Feature
- Figure 16. Brand of Bluetooth-Enabled Mobile Phone Owned
- Figure 17. Purchase of Headset with Bluetooth Mobile Phone
- Figure 18. Retail Outlet for Purchase of Bluetooth Headset
- Figure 19. Percent Who Use Bluetooth Functions on Their Bluetooth-Enabled Mobile Phone
- Figure 20. Bluetooth Functions that Bluetooth Mobile Phone Owners are Using
- Figure 21. Reasons for Bluetooth Mobile Phone Owners Not Using Bluetooth Functions
- Figure 22. Willingness to Pay Extra for Mobile Phone if Bundled with Cordless Headset?
- Figure 23. Interest in Bluetooth Cordless headset for Use with Mobile Phone
- Figure 24. How Much Respondents will Pay for a Cordless Headset for Their Mobile Phone
- Figure 25. Purchase Interest Level for Cordless Mice & Keyboards
- Figure 26. Price Willing to Pay for Cordless Mouse
- Figure 27. Price Willing to Pay for Cordless Keyboard
- Figure 28. Respondents' Ownership/Use of PC, Laptop, PDA, Corded Mobile Phone Earpiece & Purchase Plans for Mobile Phone & PDA
- Figure 29. Interest in Headset, Vehicle Hands-Free System & Bluetooth Mobile Phone for Those Using Corded Phone Earpiece & Those Planning to Buy Mobile Phone
- Figure 30. Interest in Wireless Internet & Printing at Home by Ownership/Use of PC, Laptop and PDA
- Figure 31. Familiarity & Interest by Age Demographics
- Figure 32. Familiarity & Interest by Income Demographics
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