Mobile Messaging in Japan, Asia and AME: 2003 Through 2007

SUMMARY

From the super-heated wireless markets of Japan, to the rapidly growing markets in China and the rest of Asia, to the newly emerging young wireless markets in Africa and the Middle East, opportunities for wireless abound. This report looks at each of these markets and details expected growth patterns for Short Messaging Services (SMS), Multi-Media Messaging Services (MMS), and wireless E-mail. Because of the number of regions covered in this report, readers will see a wide variety of market growth patterns, ranging from fully saturated markets (Japan), to rapidly growing (Asia), to newly emerging (Africa and the Middle East). Each of these market types represent distinct opportunities for wireless carriers and developers introducing new messaging services.

TABLE OF CONTENTS

• Executive Summary
• Methodology
• Overview
• Introduction
• Japan
  • Format Adoption
• Messaging Forecasts
  • SMS
    • Post-Paid SMS
      • Users
      • Messages
    • Pre-Paid SMS
      • Users
      • Messages
    • Totals and Averages
  • MMS
    • Japan's Lead
    • MMS Model
      • Users
    • Post-Paid MMS
      • Users
      • Messages
  • Pre-paid MMS
    • Users
      • Messages
    • Totals
      • ARPU
  • Wireless Instant Messaging (IM)
    • Users
      • Messages
    • IM Totals
      • ARPU
  • E-mail
    • Users
      • Text E-mail
      • Messages
    • Graphic E-mail
      • Users
      • Messages
    • Totals
      • Revenues
  • Messaging Totals
• Asia Pacific (APAC)
  • Format Adoption
  • Messaging Forecasts
• Africa & Middle East (AME)
  • Format Adoption
  • Messaging Forecasts
• Conclusions

List of Tables

• Table 1. Total Messaging Volumes for Africa/Middle East, Asia Pacific, & Japan (Messages in Thousands)
• Table 2. Japanese Average Format Take-up Rates, As a Percentage of Total Wireless Users
• Table 3. Japanese Average Price per Message (US$, in Thousands)
• Table 4. Japanese SMS User Forecast 2003 - 2007 (Users in Thousands)
• Table 5. SMS Post-Paid/Contract Users (Users in Thousands)
• Table 6. SMS Post-Paid Annual Message Volume per User
• Table 7. SMS Post-Paid Annual Messages, Total (Messages in Thousands)
• Table 8. SMS Post-Paid Tariffs
• Table 9. SMS Post-Paid Message Annual Revenues (US$ in Thousands)
• Table 10. SMS Pre-Paid Users (Users in Thousands)
• Table 11. SMS Pre-Paid Annual Messages per User
• Table 12. SMS Pre-Paid Annual Messages (Messages in Thousands)
• Table 13. SMS Pre-Paid Tariffs (US$)
• Table 14. SMS Pre-Paid Message Revenue, (US$ in Thousands)
• Table 15. SMS Total Messages (Messages in Thousands)
• Table 16. SMS Total Message Revenue, (US$ in Thousands)
• Table 17. MMS User Forecast, (Users in Thousands)
• Table 18. MMS Post-Paid Users, (Users in Thousands)
• Table 19. MMS Post-Paid Message per User/Annual
• Table 20. MMS Post-Paid Total Messages, Annual, (Messages in Thousands)
• Table 21. MMS per Message Tariff
• Table 22. MMS Post-Paid Message Revenue, (US$ in Thousands)
• Table 23. MMS Pre-Paid Users, (Users in Thousands)
• Table 24. MMS Pre-Paid Messages, Per User/Annual
• Table 25. MMS Pre-Paid Messages/Annual, (Messages in Thousands)
• Table 26. MMS Pre-Paid Annual Message Revenue, (US$ in Thousands)
• Table 27. MMS Total Messages/Annual, (Messages in Thousands)
• Table 28. MMS Total Messages Revenues, (US$ in Thousands)
• Table 29. MMS Annual ARPU (US$)
• Table 30. IM User Forecast (Users in Thousands)
• Table 31. IM Messages per User/Annual
• Table 32. IM Total Messages, Annual (Messages in Thousands)
• Table 33. IM Message Tariffs
• Table 34. IM Message Revenues (US$ in Thousands)
• Table 35. IM Message and Refresh Revenues (US$ in Thousands)
• Table 36. Annual IM ARPU (US$)
• Table 37. E-mail User Forecast, (Users in Thousands)
• Table 38. Text E-mail Users, (Users in Thousands)
• Table 39. Text E-mail Messages per User/Annual
• Table 40. Text E-mail Annual Messages (Messages in Thousands)
• Table 41. Graphic E-mail Users (Users in Thousands)
• Table 42. Graphic E-mail Message per User/Annual
• Table 43. Graphic E-mail Total Annual Messages, (Messages in Thousands)
• Table 44. Total E-mail Messages per User/Annual
• Table 45. Total E-mail Messages, Annual (Messages in Thousands)
• Table 46. E-mail per Message Tariffs (US$)
• Table 47. E-mail Message Revenues (US$ in Thousands)
• Table 48. Total Annual Messages, by Format (Messages in Thousands)
• Table 49. APAC Average Format Take-up Rates, As a Percentage of Total Wireless Users
• Table 50. APAC Average Price per Message (US$ in Thousands)
• Table 51. APAC User Forecast 2003 - 2007 (Users in Thousands)
• Table 52. Total Messaging Volumes (Messages in Thousands)
• Table 53. Total Messaging Revenue (US$ in Thousands)
• Table 54. AME Average Format Take-up Rates, As a Percentage of Total Wireless Users
• Table 55. APAC Average Price per Message (US$ in Thousands)
• Table 56. AME User Forecast 2003 - 2007 (Users in Thousands)
• Table 57. Total Messaging Volumes (Messages in Thousands)
• Table 58. Total Messaging Revenue (US$ in Thousands)

List of Figures

• Figure 1. Total Messaging Volumes for Africa/Middle East, Asia Pacific, & Japan (Messages in Thousands)
• Figure 2. Wireless Landscape
• Figure 3. Japanese Average Format Take-up Rates, As a Percentage of Total Wireless Users
• Figure 4. Total Annual Messages by Format (Messages in Thousands)
• Figure 5. APAC Average Format Take-up Rates, As a Percentage of Total Wireless Users
• Figure 6. APAC User Forecast 2003 - 2007 (Users in Thousands)
• Figure 7. Total Messaging Volumes (Messages in Thousands)
• Figure 8. Total Messaging Revenue (US$ in Thousands)
• Figure 9. AME Average Format Take-up Rates, As a Percentage of Total Wireless Users
• Figure 10. AME User Forecast 2003 - 2007 (Users in Thousands)
• Figure 11. Total Messaging Volumes (in Thousands)
• Figure 12. Total Messaging Revenue (US$ in Thousands)