Broadband Security: Securing the Masses

SUMMARY

Broadband's increased acceptance by non-tech savvy consumers and businesses is increasing the demand for security solutions addressed for this growing market. The most important security aspects for this market are firewall, anti-virus, and content security. These security functions can take many forms including hardware, software, or as a service or subscription business model. Additionally, this market is being attacked from traditional networking vendors, security vendors, and broadband service providers.

This report analyzes and forecasts both the consumer and business broadband security market. Forecasts include anti-virus software, firewalls in their many form factors, and content/privacy software.

TABLE OF CONTENTS

• Executive Summary
• Methodology
• Introduction to Broadband Security
  • Overview of broadband consumer market
    • Overview of Broadband Business Market
  • Cable and DSL Security Issues
    • Transmission to the Home
      • Cable
      • DSL
    • Other factors that make broadband less secure
      • Always on access
      • Static IP Addresses
      • Usage of Online Applications
  • General Network Security Concerns
    • Wireless Networks
    • Hackers
    • Viruses, Worms, & Scams
    • Downloads
    • Content
  • Home Network Security
    • Networking Between Home and Work PCs
    • Telecommuting
  • Business Network Security
    • Access Control
    • Virtual Private Networks
• Broadband Security Market Overview
  • Security Product Markets
    • Firewalls
      • Hardware Firewalls
      • Software Firewalls
    • Anti-Virus
    • Content Security
  • Go-To-Market Strategies
    • Retail
    • Online
    • OEM
    • Service Provider Channel
• Broadband Security Forecasts
  • Top Level Broadband Security Forecasts
  • Broadband Consumer & Business Forecasts
    • Industry Drivers and Barriers
    • Anti-Virus
    • Firewalls
      • Software Firewalls
      • Hardware Firewalls
      • Firewall Services
    • Content Security
• Vendor Profiles
  • NetGear
  • Network Associates
  • SonicWall
  • Symantec
  • Trend Micro
  • WatchGuard
  • ZeroKnowledge
  • Zone Labs (Check Point)
  • ZyXEL

List of Tables

• Table 1. Total Broadband Security Revenues Forecast (US$ in Thousands)
• Table 2. Total Broadband Anti-Virus Units/Subscribers (in Thousands)
• Table 3. Total Broadband Anti-Virus Revenue (US$ in Thousands)
• Table 4. Total Broadband Anti-Virus New Units/Subscribers (in Thousands)
• Table 5. Total Broadband Anti-Virus New Unit/Subscriber Revenue (US$ in Thousands)
• Table 6. Total Firewall Unit Forecast (in Thousands)
• Table 7. Total Firewall Revenue Forecast (US$ in Thousands)
• Table 8. Total Software Firewall Unit Forecast (in Thousands)
• Table 9. Total Software Firewall Revenue Forecast (US$ in Thousands)
• Table 10. New Software Firewall Unit Forecast (in Thousands)
• Table 11. New Software Firewall Revenue Forecast (US$ in Thousands)
• Table 12. Renewal Software Firewall Unit Forecast (in Thousands)
• Table 13. Renewal Software Firewall Revenue Forecast (US$ in Thousands)
• Table 14. Total Hardware Firewall Unit Forecast (in Thousands)
• Table 15. Total Hardware Firewall Revenue Forecast (US$ in Thousands)
• Table 16. New Hardware Firewall Unit Forecast (in Thousands)
• Table 17. New Hardware Firewall Revenue Forecast (US$ in Thousands)
• Table 18. Replacement Firewall Unit Forecast (in Thousands)
• Table 19. Replacement Hardware Firewall Revenue Forecast (US$ in Thousands)
• Table 20. Firewall Services Subscriber Forecast (in Thousands)
• Table 21. Total Firewall Services Revenue Forecast (US$ in Thousands)
• Table 22. Content/Privacy Protection Total Subscribers/Units Forecast (in Thousands)
• Table 23. Content/Privacy Protection Total Revenue Forecast (US$ in Thousands)
• Table 24. Content/Privacy Protection New Subscribers Forecast (in Thousands)
• Table 25. Content/Privacy Protection New Subscriber Revenue (US$ in Thousands)

List of Figures

• Figure 1. Broadband Security Forecast (US$ in Billions)
• Figure 2. Cable and DSL as a Percentage of Broadband Households
• Figure 3. Broadband Households by Resident's Age
• Figure 4. Education Level of Broadband Households
• Figure 5. Percentage of Broadband Households with Children (By Age Group)
• Figure 6. Parental Control Usage in Broadband Households
• Figure 7. Parental Control Solutions Used by Broadband Households