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SUMMARY
The handheld gaming market has suddenly become crowded. Long the sole territory of Nintendo痴 Game Boy line, three new handheld consoles have come, or are coming to the market: the Nokia N-Gage, Tapwave Zodiac and Sony PlayStation Portable (PSP). Though all three of these emerging handheld platforms emphasize gaming, they offer other features, ranging from digital audio players to Bluetooth capability, to mobile phone functionality that make them new types of consumer convergence devices. All three of these new platforms have higher prices, and are targeting an older demographic than the incumbent Game Boy platform, but none can escape Nintendo痴 long shadow. In the face of the emerging competition, Nintendo is not sitting still, offering new product lines and accessories. This report includes in-depth analysis and forecasts for the emerging handheld platforms, as well as for Nintendo痴 platforms. Shipment and revenue forecasts through 2008 are provided for the Nokia N-Gage, Sony PSP, Tapwave Zodiac, Nintendo Game Boy Advance SP, next-generation Nintendo Game Boy, and the Nintendo DS. Analysis of the mobile phone and PDA gaming markets are also provided. Results from In-Stat/MDR痴 technology panel survey on emerging handheld platforms are provided as well. TABLE OF CONTENTS
- Executive Summary
- Methodology
- Introduction
- Emerging Handheld Game Console Survey Results
- Suppliers
- Nokia N-Gage
- Platform
- Marketing
- Shipment Forecast
- Sony PSP
- Platform
- Marketing
- Shipment Forecast
- Tapwave Zodiac
- Platform
- Marketing
- Shipment Forecast
- Nintendo
- Platforms & Marketing
- Shipment Forecasts
- Other Handheld Gaming Platforms
- Mobile Phones
- PDAs/Handheld PCs
- Review & Forecast
List of Tables- Table 1. Nokia N-Gage Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
- Table 2. Sony PSP Shipment & Revenue Forecast 2004 - 2008 (Units & $ in Thousands)
- Table 3. Tapwave Zodiac Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
- Table 4. Game Boy Advance/Advance SP Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
- Table 5. Game Boy Next Generation Shipment & Revenue Forecast 2006 - 2008 (Units & $ in Thousands)
- Table 6. Nintendo DS Shipment & Revenue Forecast 2004 - 2008 (Units & $ in Thousands)
- Table 7. Total Handheld Gaming Platform Shipment & Revenue Forecast 2003 - 2008 (Units & $ in Thousands)
List of Figures- Figure 1. Total Handheld Gaming Platform Shipment Forecast 2003 - 2008 (Units in Thousands)
- Figure 2. Which, if any, of the following handheld gaming devices have you heard of? (Please check all that apply, N = 956)
- Figure 3. These handheld devices offer wireless, mobile, multiplayer gaming. How interested are you in owning one of these devices? (N = 956)
- Figure 4. How much would you be willing to pay for such a device? (N = 270)
- Figure 5. Nokia N-Gage
- Figure 6. Tapwave Zodiac
- Figure 7. Nintendo Game Boy Advance SP
- Figure 8. Total Handheld Gaming Platform Shipment Forecast 2003 - 2008 (Units in Thousands)
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