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SUMMARY
Business users have special needs when it comes to cell phones. Most want the basics, plus some practical features and functionality. A new report from In-Stat/MDR highlights these important business users, and what they are looking for in converged devices. In this report, titled "Mobile Device Strategies: Business User Preferences for Converging Devices," you'll find out how these users rated their willingness to spend more for new features on their next phones. You'll see how they rated: - Extended battery life the highest
- Speaker phone/hands-free capability as second
- Color display third
Other findings include: - Nextel customers came out on top in five of 10 categories, when asked to rate their interest in handset features and services
- Sprint PCS customers were the most willing to spend more for a camera phone, or a smartphone
- T-Mobile customers were the most willing to spend more for Bluetooth
If you focus on wireless business customers, either from the service provider side or as a handset manufacturer, then this report is a must-have. You will get the latest thinking from this important user segment. TABLE OF CONTENTS
- Executive Summary
- About the Data
- Methodology For Collecting Data
- Methodology for Scoring Interest in New Services and Features
- Introduction
- What They Use Now
- Nokia Leads the Brand Race
- What They've Paid
- Current Features
- Services That Get Used
- Future Phone Expectations
- When Will They Buy Next?
- Which Brand Next?
- What They Will Pay
- Great Desire: Extended Battery Life
- Willing to Spend More on Features
- Verizon Wireless Users Would Pay for Extended Battery Life
- Nextel Leads on Speaker Phone
- T-Mobile Users Go For Color Display
- T-Mobile Users Game for Wi-Fi
- Voice-Activation is Tops Among AT&T Wireless Users
- Smartphone Wins with Sprint PCS Users
- Sprint Users Game for Camera Phone
- T-Mobile Users Ready for Bluetooth
- No Surprise: Nextel Users Strong on P2T
- Respondents: Tepid on Spending for Camcorder
- Interest in Converging Features, Functionality
- Nextel Users Like Speakerphones
- Push-to-Talk Strongest Among Nextel Users
- Nextel Users Speak Up for Muting
- Conferencing a Winner for Nextel Users
- A Keyboard Works for Sprint PCS Users
- Picture Taking Clicks with Sprint PCS Users
- Sharing Photos Rates Highly with Sprint PCS Users
- Nextel, T-Mobile Users On Track for GPS
- T-Mobile Users Back Downloadable Apps
- A Summary of What Business Users Think
- Service Provider Strategies
- Summary
- Respondent Profile
- Occupation
- Business or Industry
- Where Companies Are Headquartered
- Annual Revenue
- Gender
List of Figures- Figure 1. There's a strong interest for wireless e-mail among all respondents, with Nextel and T-Mobile leading the way
- Figure 2. Respondents currently use Nokia-branded handsets more than any other, with Motorola models a close second
- Figure 3. Nearly one quarter of the respondents paid nothing for their current wireless phone, with $50 to less than $100 the next largest category
- Figure 4. Voice-activated dialing was the top feature on respondents' cell phones
- Figure 5. Speaker phone capability ranked highest among BMS respondents
- Figure 6. Most respondents plan to buy a new cell phone between one and two years from now
- Figure 7. Nokia and Motorola were the top two brands respondents would consider for their next cell phone purchase
- Figure 8. The future cell phone price sweet spot was from $50 to less than $150, according to respondents
- Figure 9. Extended battery life was the big winner among respondents willing to spend more on certain features
- Figure 10. Verizon Wireless users expressed the strongest desire for extended battery life
- Figure 11. By a narrow margin, Nextel users would be willing to spend more for a speakerphone
- Figure 12. T-Mobile users lead the way for spending more for color display
- Figure 13. T-Mobile users would spend more for Wi-Fi network compatibility
- Figure 14. AT&T Wireless users would be willing to spend more for voice-activated dialing
- Figure 15. Sprint PCS users would spend more for smartphone or PIM/PDA functionality
- Figure 16. Sprint PCS users would also spend more for a camera phone
- Figure 17. T-Mobile users had the greatest willingness to spend more for Bluetooth
- Figure 18. Nextel users, by a wide margin, had the greatest desire for Push-to-Talk
- Figure 19. T-Mobile users would spend more for a camcorder phone, but the overall desire for this feature remained rather low (9.3%)
- Figure 20. Nextel users have a great interest in speakerphone / hands-free capabilities
- Figure 21. Understandably, Nextel users had the strongest interest in push-to-talk
- Figure 22. Nextel users had the greatest interest in muting
- Figure 23. Nextel users showed the greatest interest in buying conferencing features for their cell phones
- Figure 24. Sprint PCS users showed the greatest interest in add-on or integrated keyboards
- Figure 25. Sprint PCS users showed the most interest in taking pictures with a camera phone
- Figure 26. Sprint PCS users expressed the greatest interest in buying a cell phone for sending pictures to friends or colleagues
- Figure 27. Nextel and T-Mobile users had the greatest interest in GPS or location-based capabilities
- Figure 28. T-Mobile users had the greatest interest in buying downloadable applications
- Figure 29. Business users had the greatest interest in speakerphone / hands-free capability
- Figure 30. The largest group of survey respondents was from the executive and management ranks
- Figure 31. Consulting and "other services" were the leading industry segments in which respondents work
- Figure 32. The largest segment of respondents worked for California-based companies
- Figure 33. The largest segment of respondents works for companies with $1 million to $5 million in annual revenue
- Figure 34. Most respondents to In-Stat/MDR's Business Mobility Survey were male
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