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SUMMARY
The stars are beginning to align for mobile video services in the US. Key drivers behind the growth of mobile video include the promise of greater bandwidth on 3G networks, rapid advances in compression technologies, and new multimedia handset capabilities. With a number of limited deployments already underway in the US, In-Stat/MDR believes that market launches will accelerate in late 2004 and throughout 2005. By 2009, mobile video services are expected to generate $5.4 billion in annual revenues, or approximately 14.9% of total wireless data revenues. 22.3 million Americans will be viewers of mobile video content, and 31.1 million will use video messaging services. This report includes: - Survey results and analysis from the Consumer Mobility Study, including level of interest in mobile video services, as well as user preferences for specific content, delivery mechanisms, and video applications. Also includes demographic and behavioral profiles of the market segments most interested in mobile video.
- Outline of In-Stat/MDR's Mobile Video Adoption Framework, including discussion of technology enablers, market trends, carrier business models, and consumer adoption patterns.
- Assessment of the supply-side market landscape, including profiles of technology vendors, as well as video content providers and application developers.
- US mobile video forecasts, reflecting significant growth in subscribers and revenue during the five-year period
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Introduction
- Consumer Interest in Mobile Video Services: Preferences & Profiles
- Consumer Interest in Mobile Video Services: Preferences & Profiles
- Overall: Interest in Mobile Video Services
- Overall: Relative Interest in Mobile Multimedia
- Mobile Video Interest by Segment
- Mobile Video Interest by Choice of Carrier
- Current Wireless Handset Features
- Willingness to Pay for Handset Features
- Use of Home Technology Products
- Mobile Video Intenders Demographic Profile
- Mobile Video Intenders Professional Profile
- Mobile Video Intenders Purchasing Profile
- Consumer Interest in Mobile Video Content and Applications
- Content Preferences: Broadcast TV Channels
- Content Preferences: TV on Demand
- Content Preferences: Downloaded Movies
- Content Preferences: Adult Video
- Content Preferences: Adult Video
- Application Preferences: Camcorder Phones
- Application Preferences: Video Messaging
- Content and User Experience
- Mobile Video Content Value Proposition
- Content Categories and Use Cases
- Frame Rates and Video Quality
- Technology Enablers
- Media Player Client Technologies
- Digital Rights Management
- Vendor Profiles
- Cinema Electric
- Idetic - MobiTV
- Microsoft
- Nokia
- Oplayo
- PacketVideo
- Qualcomm
- RealNetworks
- Siemens
- SmartVideo
- Thin Multimedia
- V*Star - 1KTV
- Vidiator
- US Mobile Video Forecasts
- US Mobile Video Subscriber Forecast
- US Mobile Video Revenue Forecast
- Summary and Conclusions
- Additional Reading
List of Tables- Table 1. Mobile Video Intenders Demographic Profile
- Table 2. Mobile Video Intenders Professional Profile
- Table 3. Mobile Video Intenders Purchasing Profile
- Table 4. US Mobile Video Subscriber Forecast
- Table 5. US Mobile Video Revenue Forecast
List of Figures- Figure 1. Wireless Subscriber Interest in Mobile Video
- Figure 2. US Mobile Video Subscriber Forecast, 2004-2009
- Figure 3. US Mobile Video Revenue Forecast, 2004-2009
- Figure 4. Mobile Video Adoption Framework
- Figure 5. Overall: Interest in Mobile Video Services
- Figure 6. Overall: Relative Interest in Mobile Multimedia
- Figure 7. Wireless Data User Psychographic Segments
- Figure 8. Mobile Video Interest by Segment
- Figure 9. Mobile Video Interest by Choice of Carrier
- Figure 10. Current Wireless Handset Features
- Figure 11. Willingness to Pay for Handset Features
- Figure 12. Use of Home Technology Products
- Figure 13. Consumer Interest in Mobile Video Content and Applications
- Figure 14. Content Interest: Broadcast TV Channels
- Figure 15. Content Interest: Watch On-Demand TV
- Figure 16. Content Interest: Watch Downloaded Movies
- Figure 17. Content Interest: Watch Adult Video Content
- Figure 18. Application Interest: Use Phone as Portable Camcorder
- Figure 19. Application Interest: Video Messaging
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