Hotspots: Influencers and Individuals' Perspectives

SUMMARY

As the hotspot market begins to mature, corporate and individual opinions of the market begin to evolve and solidify. This report examines adoption of and perspectives on hotspot on a corporate and individual level, drawing from In-Stat/MDR structured research. Survey results are segmented by the respondents・size of business, geography, and industry vertical.

TABLE OF CONTENTS

• Executive Summary
  
• Methodology
  
  • Hotspot End-User Structured Research Survey
    
• Profile of the Respondents
  
  • Influencers
    
• Introduction
  
• Hotspots: Who Needs Them?
  
  • Increasing Demand for Remote Access
    
    • Demand for Remote Access by Size of Business
      
    • Demand for Remote Access By Geographic Region
      
  • Mixed Results: Corporate Adoption of Hotspots
    
    • Corporate Adoption of Hotspots by Size of Business
      
    • Corporate Adoption of Hotspots by Geography
      
  • Are Hotspots Best?: Corporate Preference for Remote Access Solutions
    
    • Corporate Preferences for Remote Access Solutions by Size of Business
      
    • Corporate Preferences for Remote Access Solutions by Geography
      
• Corporate Subscriptions: Are Companies Ready to Take the Plunge?
  
  • Corporate-Level Subscriptions by Size of Business
    
  • Corporate Level Subscriptions by Geography
    
• On the Bandwagon?: Corporate Interest in Hotspots as a Business Opportunity
  
  • Business Opportunity by Size of Business
    
  • Business Opportunity by Geography
    
• End-User Hotspot Usage
  
  • Usage by Size of Business
    
  • Usage by Geography
    
• End-User Annual Frequency of Hotspot Use
  
  • Annual Frequency of Hotspot Use by Business Size
    
  • Annual Frequency of Hotspot Use by Geography
    
• End-User Barriers for Hotspot Use
  
  • Barriers for Hotspot Use by Size of Business
    
  • Barriers or Hotspot Use By Geography
    
• The Looming Threat?: Usage at Free Access Venues
  
  • Usage of Free Access Venues by Size of Business
    
  • Usage of Free Access Venues by Geography
    
• Willingness to Pay
  
  • Willingness to Pay by Size of Business
    
  • Willingness to Pay by Geography
    
• The Vertical Perspective: Differences in Usage & Opinions of Hotspots
  
• Conclusion
  

List of Tables

• Table 1. In-Stat/MDR Structured Research Respondent Profile
  
• Table 2. RBOC Regions
  
• Table 3. Mobility of Workforce by Size of Business
  
• Table 4. Mobility of Workforce by Geography
  
• Table 5. Corporate Adoption of Hotspots by Size of Business
  
• Table 6. Corporate Adoption of Hotspots by Geography
  
• Table 7. Corporate Preferences for Remote Access Solutions by Size of Business
  
• Table 8. Corporate Preferences for Remote Access Solutions by Geography
  
• Table 9. Corporate Qualifications for Hotspot by Size of Business (Multiple Responses Accepted)
  
• Table 10. Corporate Qualifications for Hotspot by Geography (Multiple Responses Accepted)
  
• Table 11. Plans to Offer Hotspot Service by Size of Business
  
• Table 12. Plans to Offer Hotspot Service by Geography
  
• Table 13. Frequency of Usage by Size of Business
  
• Table 14. Occasion of Usage by Size of Business (Multiple Responses Accepted)
  
• Table 15. Frequency of Usage by Geography
  
• Table 16. Occasion of Usage by Geography (Multiple Responses Accepted)
  
• Table 17. End-User Frequency of Hotspot Usage by Size of Business
  
• Table 18. End-User Frequency of Hotspot Usage by Geography
  
• Table 19. Barriers to Hotspot Usage by Size of Business (Multiple Responses Accepted)
  
• Table 20. Barriers to Hotspot Usage by Geography (Multiple Responses Accepted)
  
• Table 21. Usage of Free Access Venues by Size of Business
  
• Table 22. Usage of Free Access Venues by Geography
  
• Table 23. Drivers for Usage of Hotspot Services by Size of Business (Multiple Responses Accepted)
  
• Table 24. Service Preferences-Premium vs. "No Frills;" Average Monthly Expenditure on Hotspots by Size of Business
  
• Table 25. Drivers for Usage of Hotspot Services by Geography (Multiple Responses Accepted)
  
• Table 26. Service Preferences-Premium vs. "No Frills;" Average Monthly Expenditure on Hotspots by Geography
  
• Table 27. Frequency of Usage by Vertical
  
• Table 28. Barriers to Hotspot Usage by Vertical (Multiple Responses Accepted)

List of Figures

• Figure 1. Corporate & Individual Hotspot Usage
  
• Figure 2. Respondents Job Function
  
• Figure 3. Respondents by Region and Size of Business
  
• Figure 4. Respondents Familiarity with WLAN
  
• Figure 5. Respondents IT Purchasing Responsibilities
  
• Figure 6. Indications of Mobility in the Workforce
  
• Figure 7. Corporate Adoption of Hotspots
  
• Figure 8. Corporate Preference for Remote Access Solutions & What Job Function Would Benefit Most From Hotspots
  
• Figure 9. Corporate Qualifications for Hotspot Subscription & Top Preferred Providers for Service Delivery (Multiple Responses Accepted)
  
• Figure 10. Corporate Perspective of Preferred Method of Billing
  
• Figure 11. Plans to Offer Hotspot Service at Venues for Customers to Access
  
• Figure 12. Status of Hotspot Offering
  
• Figure 13. Occasion for and Frequency of Individual Hotspot Usage (Multiple Responses Accepted)
  
• Figure 14. End-User Frequency of Hotspot Usage
  
• Figure 15. Barriers to Hotspot Usage (Multiple Responses Accepted)
  
• Figure 16. Usage of Free Access Venues and Perceived Barriers (Multiple Responses Accepted)
  
• Figure 17. Conditions on Willingness to Pay for Hotspot Service (Multiple Responses Accepted)
  
• Figure 18. Drivers for Usage of Hotspot Services (Multiple Responses Accepted)
  
• Figure 19. Service Preferences-Premium vs. "No Frills;" Average Monthly Expenditure on Hotspots