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SUMMARY
In-Stat/MDR conducted a survey of 1,806 readers of Variety, Broadcasting & Cable and Multichannel News to better understand the entertainment communitys perceptions about emerging digital technologies and their impact on electronic entertainment. This report details the findings of this fascinating survey, helping the reader find out exactly what those who own the content think about both the new technologies impacting their business and the companies from the new media space that are helping to reshape the future. Over one-quarter of all participants believed that piracy was already having an impact on their business, but another quarter of respondents did not foresee piracy having a major impact at all. Over one-third of those in film were likely to see a strong impact on their business today. There was a direct correlation between those who saw piracy as a threat and those who believed in the importance of enforcing copyright laws. The survey also asked about the Personal Computer industry and three companies: Microsoft, Apple and IBM. We obtained specific comments, both pro and con, about the PC industry, its emergence into the Entertainment market, and about each company. TABLE OF CONTENTS
- Executive Summary
- Previously Published Reports That Provide More Information
- Demographics of Survey Respondents
- Respondents By Industry Segment
- Respondents By Individual Job Function
- Attitudes Toward Content Protection, Piracy and Anti-Piracy
- Production, Distribution, And Physical Media Aspects
- Respondents Involved In Content Protection Initiatives
- Respondents Involved With DVD Or VHS Tape
- When Will Piracy Have An Impact On Your Companys Revenues?
- How Serious Is The Threat Of Piracy To Your Companys Revenues?
- Comparison Between All Home Entertainment Respondents And Those Who Said They Are Currently Losing Revenues To Piracy
- Will Piracy Be As Rampant As It Was In The Music Industry?
- Perceptions About Importance Of Digital Rights Management
- Perceptions About Watermarking For Physical Media
- Perceptions About Subscriptions With Limited Life Spans
- Alternative Methods of Copy Protection
- Perceptions Of On-Line Media Delivery Services
- When Will On-Line Media Delivery Services Become Important?
- Subscription Model Versus Pay-Per-Use Or Both
- Perceptions Of Potential Threats To Revenue Growth
- Piracy As The Number One Threat To Revenue Growth
- Shrinking Audiences As A Threat To Revenue Growth International Competition As A Threat To Revenue Growth
- Pricing Competition As A Threat To Revenue Growth
- Summary Of Threats To Revenue Growth
- Threats To Revenue Growth For Cinematic Release Of Movies
- Threats To TV Advertising
- Threat To TV Advertising Due To DVD Viewing
- Threat To TV Advertising Due To PVRs
- Threat To TV Advertising Due To Premium Cable TV Viewing
- Threat To TV Advertising Due To the Playing Of Video Games
- So what does this portend for TV advertising?
- Summary Of Threats To TV Advertising
- Threats to TV Advertising By Industry and Job
- Perceptions Of Technology Companies And The Entertainment Industry
- Perceptions Of Microsoft
- Further Perceptions Of Microsoft - Specific Comments
- Perceptions Of Apple
- Perceptions Of The Personal Computer Industry
- Perceptions About Regulatory And Enforcement Issues
- Perceptions About The Importance Of The Video Game Industry
List of Tables- Table 1. Executive Summary Table - Ranking Of Key Threats To The Industry
- Table 2. Top Threats to TV Advertising By Industry and Job
- Table 3. Comments about Microsoft from Entertainment Industry Respondents
- Table 4. Further Perceptions Of Microsoft
- Table 5. Comments about Apple from Entertainment Industry Respondents
List of Figures- Figure 1. Survey Participant by Industry
- Figure 2. Survey Participant by Job Function
- Figure 3. Are You Involved In The Content Protection Initiatives Of Your Company?
- Figure 4. Are You Involved With Physical Media - DVD or VHS Tape?
- Figure 5. When Will Piracy Have An Impact On Your Companys Revenues?
- Figure 6. How Serious Is The Threat Of Piracy To Your Companys Revenues?
- Figure 7. Comparison Between All Home Entertainment Respondents And Those Who Are Currently Losing Revenues To Piracy
- Figure 8. Will Piracy Be As Rampant As It Was In The Music Industry?
- Figure 9. How Important Is Digital Rights Management?
- Figure 10. How Important Is Watermarking For Physical Media
- Figure 11. How Important Are Subscriptions With Limited Life Spans?
- Figure 12. Alternative Methods Of Copy Protection
- Figure 13. When Will On-Line Media Delivery Services Become Important?
- Figure 14. Which Payment Method Will Be Best For On-Line Media Delivery Services?
- Figure 15. Piracy As A Threat To Revenue Growth
- Figure 16. Shrinking Audiences As A Threat To Revenue Growth
- Figure 17. International Competition As A Threat To Revenue Growth
- Figure 18. Pricing Competition As A Threat To Revenue Growth
- Figure 19. Summary Of Threats To Revenue Growth
- Figure 20. Threats To Revenue Growth For Cinematic Release Of Movies
- Figure 21. Threat To TV Advertising Due To DVD Viewing
- Figure 22. Threat To TV Advertising Due to PVRs
- Figure 23. Threat To TV Advertising Due To Premium Cable TV Viewing
- Figure 24. Threat To TV Advertising Due To Video Games
- Figure 25. Summary Table: Somewhat of Serious Threat and Very Serious Threats to TV Advertising
- Figure 26. What do you think about Microsoft selling products and services to entertainment production and distribution industries?
- Figure 27. What do you think about Apple selling products and services to entertainment production and distribution industries?
- Figure 28. Do the following companies have good products or services to offer to the entertainment production and distribution industries?
- Figure 29. May Become A Big Competitor
- Figure 30. How important will government regulation and enforcement of copyright laws to be to maintain a climate of profitable growth in your industry?
- Figure 31. How important will the video game business be to your industry in coming years?
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