Worldwide Digital TV Sets: Flat Is In

SUMMARY

TV sets in general and digital TV sets in particular are going flat. In many countries, even some of those with digital terrestrial broadcasting, flat panel TVs are the only digital TVs available. Even so, many are not shipping with integrated DTV tuners. Only in Japan and the US, where tuner inclusion is mandated, are millions of TV sets shipping with integrated DTV tuners.

Price declines in LCD and plasma TVs will ensure their popularity around the globe over the next several years as they become more affordable for consumers. Microdisplays will replace CRTs in rear projection TVs, as manufacturers want to offer higher resolution 1080p RPTVs. DTV IC vendors are making moves to ensure they have all the necessary technologies as DTV functions are integrated onto fewer ICs.

The DTV set report provides five-year unit shipment, ASP, and revenue forecasts for LCD, plasma, rear projection and CRT TVs by region. Bill of Materials for ATSC and DVB-T tuners are provided, as well as for a 32-inch LCD TV. The report also includes the results of our February 2005 US Technology Adoption Panel DTV set survey.

TABLE OF CONTENTS

• Executive Summary
• Methodology
• Introduction4
  • DTV Standards
    • ATSC
    • DVB-T
    • ISDB-T
    • China
• Display Technologies
  • CRT
  • IEL
  • LCD
    • Manufacturers
  • OLED
  • Plasma
    • Manufacturers
  • SED
• Microdisplays
  • DLP
  • LCD
  • LCoS
    • Manufacturers
  • Forecast
• Features
  • Tuner Integration
  • Plug-N-Play
  • Digital Video Recording
  • Networking
  • Connections
  • Electronic Program Guides
• DTV Set Manufacturers
  • European
  • Japanese
  • Korean
  • Chinese
  • Taiwanese
• Asia
• Europe
• Japan
• North America Consumer Survey
• Flat Panel TVs
  • LCD TV
  • Plasma
• DTV Silicon
  • Bill of Materials
  • Silicon Manufacturers
    • ATI
    • Broadcom
    • Genesis Microchip
    • Micronas
    • Philips
    • Pixelworks
    • STMicroelectronics
    • Trident
    • Zoran
    • Others

List of Tables

• Table 1. LCD Production Generations
• Table 2. Microdisplay Rear Projection TV Market
• Table 3. Asia DTV Set Unit Shipments excluding Japan (Units in Thousands)
• Table 4. Asia DTV Set Average Selling Prices excluding Japan (US$)
• Table 5. Asia DTV Set Revenues excluding Japan (US$ Millions)
• Table 6. Europe DTV Set Unit Shipments (Units in Thousands)
• Table 7. Europe DTV Set Average Selling Prices (US$)
• Table 8. Europe DTV Set Revenues (US$ Millions)
• Table 9. Japan DTV Set Unit Shipments (Units in Thousands)
• Table 10. Japan DTV Set Average Selling Prices (US$)
• Table 11. Japan DTV Set Revenues (US$ Millions)
• Table 12. Comparison of Last TV Purchase to Plans to Buy a New DTV Set
• Table 13. Comparing Purchase of HDTV in Last Two Years with Future Intent to Buy a DTV Set
• Table 14. North American DTV Set Unit Shipments (Units in Thousands)
• Table 16. North America DTV Set Average Selling Prices ($US)
• Table 17. North America DTV Set Revenues (US$ Millions)
• Table 18. Worldwide LCD TV Unit Shipments by Region (Units in Thousands)
• Table 19. Worldwide LCD TV ASPs by Region (US$).
• Table 20. Worldwide LCD TV Revenues by Region (US$ in Millions)
• Table 21. Worldwide Plasma TV Unit Shipment by Region (Units in Thousands)
• Table 22. Worldwide Plasma TV ASPs by Region (US$)
• Table 23. Worldwide Plasma TV Revenues by Region (US$ in Millions)
• Table 24. ATSC DTV Tuner Bill of Materials
• Table 25. DVB-T DTV Tuner Bill of Materials
• Table 26. 32-inch Analog Tuning LCD TV Bill of Materials.
• Table 27. DTV IP for Silicon Manufacturers