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SUMMARY
Consumers are becoming increasingly familiar with the concept of time-shifting
their television programming, and both pay-TV service providers and Personal
Video Recorder (PVR) product manufacturers are reaping the benefits. Demand
for PVR products increased tremendously during the past year, as unit
shipments rose from 4.6 million in 2003 to over 11.4 million in 2004. Leading
the surge in unit shipments were products designed for satellite TV
subscribers and for consumers wanting a DVD recorder with an integrated hard
disk drive.
This report covers PVR products and services. It discusses the functionality
of today's PVRs and provides an in-depth look at key PVR manufacturers,
leading service providers, and the important trends that are shaping the
rapidly growing PVR market. The report provides worldwide PVR unit shipment
and revenue forecasts, unit shipments to specific geographic regions, and unit
shipment forecasts by product segment. It also includes the results of a US
consumer survey about PVR products and services.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- PVRs On The Fast Track
- PVRs: An Overview
- PVR or DVR? What's in a Name?
- Types of PVRs
- Looking Back at Demand for PVRs: Historical Unit Shipments
- U.S. Consumer Survey: PVRs
- Key Findings of the Survey
- Are You Familiar with a Product Called a PVR?
- What is the Principal Reason You Do Not Own a PVR?
- How Interested Are You in Purchasing a PVR?
- Did You Purchase Your PVR, Or Did It Come As Part of a Pay-TV Service?
- Where Did You Purchase Your PVR?
- How Much Did You Pay for Your PVR?
- Who Is Your Pay TV Service Provider?
- What Company Provides Your PVR Service?
- How Many Hours Per Week Do You Watch Programming Recorded on Your PVR?
- How Much Do You Pay for Your PVR Service?
- Do You Have More than One PVR in Your Home?
- How Many PVRs Do You Have in Your Home?
- Time-Shifting Functions: Usage Behavior
- Time-Shifting Functions: Popularity
- Willingness to Give Up the Skip/Fast-Forward Though Commercials
Function if It Lowers Costs
- Where In the Home Is Your PVR Located?
- How Satisfied Are You With Your PVR Service?
- Would You Recommend a PVR To a Friend?
- Service Providers & Manufacturers
- PVR Service Providers
- PVRs in the DBS World
- EchoStar
- DirecTV
- BSkyB
- Other DBS Service Providers
- PVR Products in the Cable Industry
- Motorola
- Scientific-Atlanta
- Other PVR Product Manufacturers
- PVR Service Providers in the Cable Industry
- Comcast
- Time Warner Cable
- Bright House Networks
- Other Cable Operators
- Stand-Alone PVRs
- DVD -- PVR Combination Products
- Other Types of PVRs
- Additional PVR Manufacturers
- Market Shares: PVR Service Providers
- PVR Market and Product Development Trends
- DBS PVR Boxes and DVD-PVR Products Are Driving the Market
- The Networked PVR Model Refuses to Die
- Portable PVRs: Good Idea, or Pipe Dream?
- HD-PVRs Are Hot
- Multi-Room PVR Solutions Create Excitement
- PVR Forecasts
List of Tables
- Table 1. Are You Familiar with a Product Called a PVR?
- Table 2. What's the Principal Reason You Do Not Own a PVR?
- Table 3. How Interested Are You in Purchasing a PVR?
- Table 4. Did You Purchase Your PVR, Or Did It Come As Part of a Pay-TV
Service?
- Table 5. Where Did You Purchase Your PVR?
- Table 6. How Much Did You Pay for Your PVR?
- Table 7. Who Is Your Pay-TV Service Provider?
- Table 8. What Company Provides Your PVR Service?
- Table 9. How Many Hours Per Week Do You Watch Programming Recorded on Your
PVR?
- Table 10. How Much Do You Pay for Your PVR Service?
- Table 11. Do You Have More Than One PVR in Your Home?
- Table 12. How Many PVRs Do You Have in Your Home?
- Table 13. Which Time-Shifting Functions Are Most Commonly Used?
- Table 14. Which Time-Shifting Functions Are the Most Popular?
- Table 15. Willingness to Give Up Skip/Fast-forward Through Commercials
Feature if It Lowers Costs
- Table 16. Where in the Home Is Your PVR Located?
- Table 17. How Satisfied Are You With Your PVR Service?
- Table 18. Would You Recommend a PVR To a Friend?
- Table 19. PVR Service Providers: Worldwide Subscribers
- Table 20. Worldwide Unit Shipment Forecast: Personal Video Recorders
(Units in Thousands)
- Table 21. PVR Unit Shipment Forecast by Geographic Region (Units in
Thousands)
- Table 22. US Personal Video Recorder Unit Shipment Forecast (Units in
Thousands)
- Table 23. Worldwide PVR Product Revenue Forecast (US$ in Millions)
List of Figures
- Figure 1. DirecTV Model HR10 PVR with Service by TiVo
- Figure 2. Worldwide PVR Unit Shipments: 1999 -- 2004 (Units in Thousands)
- Figure 3. Are You Familiar with a Product Called a PVR?
- Figure 4. How Interested Are You in Purchasing a PVR?
- Figure 5. Did You Purchase Your PVR, Or Did It Come As Part of a Pay-TV
Service?
- Figure 6. How Much Did You Pay for Your PVR?
- Figure 7. Who Is Your Pay-TV Service Provider?
- Figure 8. What Company Provides Your PVR Service?
- Figure 9. How Much do You Pay for Your PVR Service?
- Figure 10. Willingness to Give Up Skip/Fast-forward Through Commercials
Feature if It Lowers Costs
- Figure 11. TiVo's Series 2 PVR
- Figure 12. EchoStar's Dish Player-DVR 921
- Figure 13. Scientific-Atlanta's Explorer 8300HD
- Figure 14. Toshiba's RSTX-60 DVD-PVR Product
- Figure 15. Worldwide Market Shares: PVR Service Providers
- Figure 16. Scientific-Atlanta's Multi-Room PVR Architecture
- Figure 17. Worldwide Unit Shipment Forecast: Personal Video Recorders
(Units in Thousands)
- Figure 18. Worldwide PVR Product Revenue Forecast (US$ in Millions)
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