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SUMMARY
The global messaging market continues to be important to mobile carriers, with
the bulk of the revenues continuing to come from Short Message Service (SMS)
text messaging. However, Multimedia Message Service (MMS), which delivers
pictures, sound clips and video, is expected to show nearly 50% compound
annual growth rate through 2009. The greatest growth, however, will come from
wireless instant messaging, which, driven by corporate users, is expected to
increase revenues six-fold between 2007 and 2009. This report includes
regional forecasts for individual messaging technology (SMS, MMS and wireless
IM) through 2009.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Introduction
- SMS
- MMS
- Wireless Instant Messaging
- EMS
- Carrier Strategies
- Short Message Service (SMS)
- Americas
- Europe
- Asia/Pacific
- China
- Carrier Strategies
- MMS
- Americas
- Europe
- Asia/Pacific
- Carrier Strategies
- Wireless Instant Messaging
List of Tables
- Table 1. Worldwide Messaging Revenue by Technology (US$ M)
- Table 2. Worldwide Messaging Volume by Technology (messages in millions)
- Table 3. Worldwide Short Messaging Service Volume by Region (messages in
millions)
- Table 4. Worldwide SMS Revenue by Region (US$ M)
- Table 5. Worldwide Multimedia Messaging Service Volume by Region (messages
in millions)
- Table 6. Worldwide MMS Revenue by Region (US$ M)
- Table 7. Worldwide Wireless IM Message Volume (millions)
- Table 8. Worldwide Wireless IM Revenue (US$ M)
- Table 9. Worldwide SMS Users by Region (millions)
- Table 10. Americas SMS Forecasts
- Table 11. Europe SMS Forecasts
- Table 12. Asia SMS Forecasts
- Table 13. Sample Asia SMS Tariffs
- Table 14. China SMS Users (millions)
- Table 15. China SMS Message Volume (millions)
- Table 16. China SMS Revenue (US$ millions)
- Table 17. Americas MMS Forecasts
- Table 18. Sample US. MMS Tariffs
- Table 19. Europe MMS Forecasts
- Table 20. Asia MMS Forecasts
- Table 21. Wireless Instant Messaging Forecasts
- Table 22. Worldwide Wireless Instant Messaging Revenue (US$ millions)
- Table 23. Worldwide Wireless Instant Messaging Volume by Region (millions
List of Figures
- Figure 1. Worldwide SMS Revenue vs. Volume
- Figure 2. Regional Comparison of Monthly Messages per User
- Figure 3. MMS Users by Region (millions)
- Figure 4. Worldwide Wireless Instant Messaging Volume by Region (millions)
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