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SUMMARY
As our title indicates, seven years after the initial broadcasts started, this
market is finally lighting the fuse and blasting off!
In a surprising twist, Australia currently leads the world for consumption of
High Definition TV (HDTV) Digital Terrestrial Set Top boxes, with North
America running in second place!
In Asia, sales of Integrated Digital TV (iDTV) sets are preempting sales of
stand-alone DTT STBs.
Europe has been the unit shipment and market value leader for several years,
and is poised to become the long-term dominating force when their DTT market
perks up during 2006 for the FIFA World Cup Football (Soccer) matches.
The big trend going forward will be the emergence of DTT Set Top Boxes with
built in Personal Video Recorder (PVR) functionality, because it brings
convenience to end users who need to navigate ever-expanding programming
choices. We expect the worldwide retail value of all Digital Terrestrial Set
Top Boxes to "blast off" during 2006, and power drive up to more than US$ 10
billion during 2009, with a CAGR of 63.8%.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Years Of Experience
- Experienced Team Of Analysts
- Methodology
- Previously Issued Reports That Provide Useful Information
- Five Key Trends
- Trend 1
- Trend 2
- Trend 3
- Trend 4
- Trend 5
- DVB-T And Europe Are Clearly Leading The Pack
- Countries with DVB-T On The Air
- European Union Countries Supporting DVB-T
- France
- Germany
- Italy
- Sweden
- Spain
- United Kingdom
- Australia Using DVB-T To Broadcast High Definition TV
- Why We Think HDTV Will Be Bigger In Europe Than Most People Think
- ISDB-T Providing Services In Japan -
- ATSC Digital Terrestrial Mainly In The United States With HDTV "Built In"
- USDTV Provides A Multiplex Platform Approach That Might Succeed
- Forecasts Of Digital Terrestrial Set Top Boxes By Category
- North America By Category
- Forecasts For North America Do Not Assume A Government Subsidy
- Europe By Category
- UK By Category
- Italy By Category
- Germany By Category
- France By Category
- Spain By Category
- Scandinavia By Category
- Other Markets In Europe And Russia By Category
- Europe DVB-T Summary By Category
- Europe To Expand Like Multiple Waves Hitting The Beach
- Asia By Category
- ROW By Category
- Worldwide Value-Standard Definition
- Worldwide Value-High Definition
- Worldwide Value By Region
- Value Of Semiconductors And Components
- Basic DTT Set Top Box Features
- Receive The Digital Terrestrial Transmission
- Demultiplex MPEG-2 Transport Streams
- Successfully Decode And Display Individual TV Programs
- Provide Stereo Or Surround Sound Audio Outputs
- Permit Enhanced Functions Such As Interactive Program Guides
- Provide Optional Conditional Access For Pay-TV
- More Features For HDTV and Dolby Digital
- Decode High Definition Television Program Streams
- Provide Analog High Definition Output Signals
- Provide Optional Dolby Digital™ Multichannel Audio Outputs
- Digital Video Interface, or DVI, To Replace Y Pr Pb
- Provide Copy Protection Of HDTV "Content"
- Copy Protection Different Than Conditional Access
- Block Diagram Of DTT Set Top Box
- Integrated TV Sets Use The Same Basic Blocks
- Digital Terrestrial PC-TV Tuner Products Also Use The Same Functional
Blocks
- Standard Definition Component Value
- Standard Definition DTT Set Top Box Shipments By Region
- Standard Definition DTT Set Top Box Component Value
- High Definition Component Value
- High Definition DTT Set Top Box Shipments By Region
- High Definition DTT Set Top Box Component Value
- Worldwide DTT Set Top Box Component Value Summary
List of Tables
- Table 1. Worldwide Retail Value Of Digital Terrestrial Set Top Boxes (US$
in Millions, Annual Growth Percentage, Compound Annual Growth Rate)
- Table 2. Annual Shipments Of Digital Terrestrial Set Top Boxes-North
America (units in thousands, annual growth rate, percent of regional total,
CAGR)
- Table 3. Typical Selling Price Of Digital Terrestrial Set Top Boxes-North
America (US$ by category)
- Table 4. Annual Value Of Digital Terrestrial Set Top Box Shipments-North
America (US$ Millions, annual growth rate, percent of regional total, CAGR)
- Table 5. Annual Shipments Of Digital Terrestrial Set Top Boxes-United
Kingdom (units in thousands, annual growth rate, percent of regional total,
CAGR)
- Table 6. Annual Shipments Of Digital Terrestrial Set Top Boxes-Italy
(units in thousands, annual growth rate, percent of regional total, CAGR)
- Table 7. Annual Shipments Of Digital Terrestrial Set Top Boxes-Germany
(units in thousands, annual growth rate, percent of regional total, CAGR)
- Table 8. Annual Shipments Of Digital Terrestrial Set Top Boxes-France
(units in thousands, annual growth rate, percent of regional total, CAGR)
- Table 9. Annual Shipments Of Digital Terrestrial Set Top Boxes-Spain
(units in thousands, annual growth rate, percent of regional total, CAGR)
- Table 10. Annual Shipments Of Digital Terrestrial Set Top
Boxes-Scandinavia (units in thousands, annual growth rate, percent of regional
total, CAGR)
- Table 11. Annual Shipments Of Digital Terrestrial Set Top Boxes- Other
European Countries & Russia (units in thousands, annual growth rate, percent
of regional total, CAGR)
- Table 12. Annual Shipments Of Digital Terrestrial Set Top Boxes-Europe &
Russia (units in thousands, annual growth rate, percent of regional total,
CAGR)
- Table 13. Typical Selling Price Of Digital Terrestrial Set Top
Boxes-Europe (US$ by category)
- Table 14. Annual Value Of Digital Terrestrial Set Top Box Shipments-Europe
(US$ Millions, annual growth rate, percent of regional total, CAGR)
- Table 15. Annual Shipments Of Digital Terrestrial Set Top Boxes-Asia
(units in thousands, annual growth rate, percent of regional total, CAGR)
- Table 16. Typical Selling Price Of Digital Terrestrial Set Top Boxes-Asia
(US$ by category)
- Table 17. Annual Value Of Digital Terrestrial Set Top Box Shipments-Asia
(US$ Millions, annual growth rate, percent of regional total, CAGR)
- Table 18. Annual Shipments Of Digital Terrestrial Set Top Boxes-ROW (units
in thousands, annual growth rate, percent of regional total, CAGR)
- Table 19. Typical Selling Price Of Digital Terrestrial Set Top Boxes-ROW
(US$ by category)
- Table 20. Annual Value Of Digital Terrestrial Set Top Box Shipments-ROW
(US$ Millions, annual growth rate, percent of regional total, CAGR)
- Table 21. Annual Value Of Standard Definition Digital Terrestrial Set Top
Box Shipments By Region (US$ Millions, annual growth rate, percent of regional
total, CAGR)
- Table 22. Annual Value Of High Definition Digital Terrestrial Set Top Box
Shipments By Region (US$ Millions, annual growth rate, percent of regional
total, CAGR)
- Table 23. Annual Value Of All Digital Terrestrial Set Top Box Shipments By
Region (US$ Millions, annual growth rate, percent of regional total, CAGR)
- Table 24. Standard Definition Digital Terrestrial Set Top Box Shipments By
Region (units in thousands, annual growth rate, percent of worldwide total,
CAGR)
- Table 25. Example Bill Of Materials For Standard Definition Terrestrial
Set Top Box (Semiconductors, circuit boards, components and licensing fees,
"typical" Average Selling Price (ASP) for components, by year)
- Table 26. Component Value of Standard Definition DTT Set Top Boxes (annual
value by category, US$ in millions, annual growth rate in percent)
- Table 27. High Definition Digital Terrestrial Set Top Box Shipments By
Region (units in thousands, annual growth rate, percent of worldwide total,
CAGR)
- Table 28. Example Bill Of Materials For High Definition Terrestrial Set
Top Box (Semiconductors, circuit boards, components and licensing fees,
"typical" Average Selling Price (ASP) for components, by year)
- Table 29. Component Value of High Definition DTT Set Top Boxes (annual
value by category, US$ in millions, annual growth rate in percent)
- Table 30. Worldwide Digital Terrestrial Set Top Box Shipments By Category
(units in thousands, annual growth rate, percent of worldwide total, CAGR)
- Table 31. Worldwide Component Value of DTT Set Top Boxes By Definition
(annual value by category, US$ in millions, annual growth rate in percent,
percent of total, CAGR)
List of Figures
- Figure 1. Annual Value Of Digital Terrestrial Set Top Box Shipments-North
America (US$ Millions)
- Figure 2. Annual Value Of Digital Terrestrial Set Top Box Shipments-Europe
(US$ Millions)
- Figure 3. Annual Value Of Digital Terrestrial Set Top Box Shipments-Asia
(US$ Millions)
- Figure 4. Annual Value Of Digital Terrestrial Set Top Box Shipments-ROW
(US$ Millions)
- Figure 5. Annual Value Of Standard Definition Digital Terrestrial Set Top
Box Shipments By Region (US$ Millions)
- Figure 6. Annual Value Of High Definition Digital Terrestrial Set Top Box
Shipments By Region (US$ Millions)
- Figure 7. Annual Value Of All Digital Terrestrial Set Top Box Shipments By
Region (US$ Millions)
- Figure 8. DTT Tuner And Demodulator Section
- Figure 9. DTT MPEG-2 Decoder & Video/Audio Output
- Figure 10. Worldwide Component Value of DTT Set Top Boxes By Definition
(annual value by category, US$ in millions)
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