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SUMMARY
Mobile video services are believed to be an important part of the overall
offering of non-voice premium mobile services. In-Stat's recent consumer
mobility survey found that nearly one in eight respondents could be classified
as "video intenders," who would purchase mobile services. This report covers
characteristics of video intenders, examines pricing strategies and forecasts
US mobile video subscribers and revenue through 2010.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Project Design
- About the Survey
- Consumer Interest in Mobile Video Services: Preferences & Profiles
- Intenders vs. Rejecters -- Purchasing Profiles
- Spending on Current Handset
- Demographic Profiles
- Characteristics of Most Likely Adopters
- Mobile Video Interest by Age
- Choice of Carrier
- Current Handset Ownership
- Current Handset Price
- Current Handset Features
- Handset Replacement
- Use of Other Mobile Data Services
- Mobile Video Pricing
- Voice and Data Habits
- Global Trends
- 3G or Not 3G
- Testing, Testing
- Other Trends
- Carrier Strategies
- Cingular Wireless
- Sprint PCS
- Verizon Wireless
- Vendor Profiles
- Cinema Electric -- Pocket Cinema
- Dilithium Networks
- Idetic -- MobiTV
- Microsoft
- NMS Communications
- Nokia
- Oplayo
- PacketVideo
- Qualcomm
- RealNetworks
- Siemens
- SmartVideo
- Thin Multimedia, Inc
- V*Star, Inc./GoTV -- 1KTV
- Vidiator
- Content and User Experience
- Mobile Video Content Value Proposition
- Content Categories and Use Cases
- Frame Rates and Video Quality
- Technology Enablers
- Media Player Client Technologies
- IP Protection and Digital Rights Management
- Conclusions
- Issues Facing Mobile Video
- Forecasts
List of Tables
- Table 1. Comparison - 2005 vs. 2004 Survey Responses on Interest in Mobile
Video
- Table 2. Comparison - 2005 vs. 2004 Survey Responses on Interest in Mobile
Video
- Table 3. Purchasing Profiles - Most and Least Likely Adopters of Mobile
Video
- Table 4. Price of Current Handset by Interest in Mobile Video
- Table 5. Demographic Profiles - Most and Least Likely Adopters of Mobile
Video
- Table 6. Interest in Mobile Video by Gender
- Table 7. Age Distribution of Interest in Mobile Video Services
- Table 8. Handset Brand Ownership Distribution of Interest in Mobile Video
Services
- Table 9. Distribution of Price Paid for Current Handset by Interest in
Mobile Video
- Table 10: Interest in Mobile Video - Current Handset Features
- Table 11. Handset Replacement Timetables - all respondents
- Table 12. Amount Respondents Expect to Spend on Next Phone (Base: Intend
to purchase new phone within two years)
- Table 13. Use of Other Mobile Data Services by Interest in Mobile Video
- Table 14. Pricing Scenario -- Million-Customer Carrier
- Table 15. Voice Minutes per Month
- Table 16. Wireless Data Spending per Month (base: spend >$0)
- Table 17. Cingular Mobile Video Description
- Table 18. Sprint PCS Mobile Video Description
- Table 19. Verizon Wireless Mobile Video Description
- Table 20. US Mobile Video Subscriber Forecast
List of Figures
- Figure 1. 2005 Survey - Wireless Subscriber Interest in Mobile Video
- Figure 2. Willingness to Pay for Mobile Video
- Figure 3. Mobile Video Adoption Framework
- Figure 4. Wireless Subscriber Interest in Mobile Video
- Figure 5. Overall: Relative Interest in Mobile Multimedia
- Figure 6. Interest in Mobile Video by Marital Status
- Figure 7. Interest in Mobile Video by Age
- Figure 8. Video Intenders' Choice of Carrier
- Figure 9. Video Intenders' Handset Ownership
- Figure 10. Video Intenders' Price of Current Handset
- Figure 11. Interest in Mobile Video - Current Handset Features
- Figure 12. Video Intenders Handset Replacement Timetables
- Figure 13. Video Intenders Spending on Next Handset
- Figure 14. Video Intenders Use of Other Mobile Data Services
- Figure 15. Amount Willing to Pay for Mobile Services -- Video Intenders
- Figure 16. Monthly Voice Minutes -- Video Rejecters and Intenders
- Figure 17. Current Spending on Mobile Data Services -- Video Intenders
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