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SUMMARY
The business mobile email and messaging market is huge -- 20 million to 30
million in the addressable US market, alone. Several current solution
providers are rapidly acquiring market share, but the market still remains
underserved. Mobile workers see the value of mobile data services in general,
but use them for little more than email and simple text messaging. Companies
that can provide imaginative and innovative products to provide end users with
faster networks, more powerful handsets, and rich data services have enormous
opportunities to serve a market that is expected to grow exponentially in the
near future.
This report explains the categories of mobile email messaging systems and
outlines how to define the appropriate balance of the
cost-control-complexity-convenience tradeoffs when selecting among the many
solutions available. It also examines the products, competitive positions, and
market insights of four companies that provide innovative mobile messaging
solutions today. Finally, it presents results from a survey of mobile
professionals and, furthermore, what those results indicate. Companies
offering, or wanting to offer, any component of a mobile messaging system --
software, servers, handsets, infrastructure equipment, or air time -- will
want to make this report a part of their product planning or positioning.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Objectives
- Overview
- Categories of Products
- Behind-the-Firewall Systems
- Carrier-Hosted or Network-Based Systems
- Desktop Client or Redirector Systems
- But It's Not That Straightforward ...
- Other Considerations
- Who and How Much
- Compatibility and Extensibility
- Management
- Devices and OSs
- Mode
- Security
- Selected Product Profiles
- Good Technology
- GoodLink
- Innovations and Differentiators
- Pricing and Availability
- Competition
- SEVEN Networks
- Mobile Email Software
- Highlights
- Pricing and Availability
- Competition
- Visto
- Visto Mobile
- Differentiators
- Product Features
- Pricing and Availability
- Cingular
- BlackBerry and Xpress Mail
- Pricing and Availability
- Marketing
- Competition
- Views of the Market
- Market Size
- Growth and Drivers
- Filter-Down
- Handheld Devices
- Network Bandwidth
- Increased Competition
- Carrier Branding
- Classic Innovation Adoption
- Email Addictiveness
- Barriers
- Devices
- Perceptions and Awareness
- Complexity
- Long Product Cycles
- Trends
- Filter-Down
- The Next Killer App
- Network Operators
- Faster Integrated Networks
- More Traffic
- Handsets
- Laptops
- RIM
- 2005 Survey Findings
- Conclusions
- Glossary
List of Tables
- Table 1. Which of the Following Best Describes Your Occupation? 29
- Table 2. Which, if Any, of the Following Do You Use for Business Purposes?
(Please Select All that Apply.) 30
- Table 3. Which, if Any, of the Following Types of Wireless Connections Do
You Use for Business Purposes on Your Laptop/Notebook? (Please Select All that
Apply.) 30
- Table 4. Which, if Any, of the Following Services Do You Currently Use on
the Wireless Phone that You Use for Business Purposes? (Please Select All that
Apply.)
List of Figures
- Figure 1. BlackBerry System Architecture
- Figure 2. Good Technology System Architecture (GoodLink Enterprise Edition
4.5)
- Figure 3. Visto Mobile Enterprise Server System Architecture
- Figure 4. Generic Carrier-Hosted Mobile Messaging System Architecture
- Figure 5. SEVEN Product Architectures, All Editions
- Figure 6. Visto Mobile System Architecture
- Figure 7. Which of the Following Best Describes How Useful You Feel a
Wireless Phone Is to You for Business Purposes?
- Figure 8. Which of the Following Best Describes How You Feel About Having
Wireless Data Connectivity When Away From Your Office/Primary Work Location?
- Figure 9. Which of the Following Best Describes How Useful You Feel
Wireless Data Connectivity Is to You for Business Purposes?
- Figure 10. Perceptions of Wireless Data Application Usefulness: "Extremely
Useful" or "Very Useful," via Cell Phone and via Wireless PC Modem
- Figure 11. Perceptions of Wireless Data Application Usefulness: "Not at
All Useful" or "Not Very Useful," via Cell Phone and via Wireless PC Modem
- Figure 12. How Useful Do You Think the Following Services Would Be to You
for Business Purposes?
- Figure 13. Which, if Any, of the Following Wireless Data Services Do You
Use for Business Purposes? (Please Select All That Apply.)
- Figure 14. Use of Data Services, Cell Phones vs. Wireless PC Modems
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