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SUMMARY
The SMB/Branch Office Bundle is a converged network solution that leverages
current market trends, including the emergence of multi-service devices
supporting "office-in-a-box" applications, the demand for increased mobility
in the workplace, and the introduction of SIP-based network services that
extend customized business features and functions across the WAN. With a
near-term multi-billion dollar revenue potential, it represents a way for
carriers to expand the market for hosted services, while establishing a
next-generation IMS-based business model.
The SMB/Branch Office Bundle combines the following elements:
- "Business Gateway" multi-service CPE device
- Integrated transport facilities
- Hosted-voice communication
- Mobile voice/data services, including FMC
- Managed professional services
- IMS-based SIP services and applications
In-Stat primary research studies conducted during 2005 confirm a strong demand
for a small office network service bundle. This report examines each of the
bundle elements, rollout issues, and other barriers to successful
implementation. The report presents a multi-year TAM and baseline unit and
revenue forecast, segmented by ILEC region, and includes sample bundle pricing.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Introduction
- SIP Fundamentals
- User Preferences and Attitudes
- SMB/Branch Office Bundle Requirements
- Multi-Service Business Gateway
- Integrated Transport
- Managed Services
- Wireline/Wireless Voice
- SMB/Branch Office Bundles Enhanced with IMS
- Optimized Personal Communication
- Multimedia Collaboration
- Special Content Applications
- Managed Availability
- Presence Management
- Call Routing
- Other Call Management Tools
- SMB/Branch Office Bundle Rollout Issues
- Target Customers and Bundle Versions
- Network Issues
- IP End Point and GUI Issues
- Price & Promotion Issues
- Distribution Channel Issues
- Market Forecast and Analysis
- Formidable Challenges
- Business Market Strategies
- Enterprise Market
- Small Business Market
- Conclusion
List of Tables
- Table 1. TAM and Baseline Unit and Revenue Forecast, 2005--2009
- Table 2. Survey Respondents by Organization Size
- Table 3. November 2005 Survey Respondents by Business Size
- Table 4. Survey Respondents' Business Profile
- Table 5. Business Communication Devices
- Table 6. Use of Instant Messaging
- Table 7. Caller Response to Unavailable Status
- Table 8. Usefulness of Device and Communication Mode Information.
- Table 9. Preference Towards Single Vendors
- Table 10. Bundled Supplier Preferences
- Table 11. Preference for Multi-Service Devices
- Table 12. Preference For the Office-In-a-Box Concept
- Table 13. Current Small and Branch Office Device Management
- Table 14. Voice Communication System Preferences
- Table 15. Required for Access From a Remote Office
- Table 16. Requirement for Access When Away From the Desk
- Table 17. Requirement for Access When Out of the Office
- Table 18. Presence Management Preferences
- Table 19. Preferences for Access to Presence Information
- Table 20. Sample SMB/Branch Office Bundle Pricing
- Table 21. Primary SMB & Branch Office Sites by ILEC Region
- Table 22. SMB/Branch Office Bundle Total Available Market Forecast
- Table 23. SMB/Branch Office Bundle TAM Forecast by ILEC
- Table 24. SMB/Branch Office Base Line Forecast Units and Revenue
List of Figures
- Figure 1. Importance of Monitoring Functions Separately
- Figure 2. US IP PBX Market Development
- Figure 3. US IP Centrex and Hosted PBX Market Development
- Figure 4. IP Centrex/Hosted IP PBX Unit and Revenue Forecast 2005--2009
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