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SUMMARY
Abstract
Asia/Pacific, as the most dynamic wireless market in the world, has
experienced tremendous growth in the past decade, with mobile telephony mainly
responsible for this surge. Twelve key country markets in the Asia/Pacific
region emerged as a powerhouse during the past five years. Service providers
in mature markets such as Japan and South Korea have to find ways to keep
their businesses viable against declining service prices and a nominal
increase in subscribers. Profitability of new-generation wireless networks is
demonstrated whereas the introduction of 3G services received credible ROI.
Value-added services have become a new competition point and a potentially
profitable revenue source among the highly sophisticated markets with the most
developed technologies such as Japan and South Korea, and markets with the
highest penetration rate in the world such as Hong Kong and Taiwan. The
Asia/Pacific wireless services revenue (including Australia, China, Hong Kong,
India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore,
Thailand, and Taiwan) is estimated at US$159.97 billion in 2005. It is
expected that this market will continue to grow to US$242.42 billion by the
end of 2010. Subscriber wise, there were 859.4 million mobile subscribers in
the region in 2005 (inclusive of Central Asia), while 12 key country markets
account for 89%, or 766.9 million subscribers.
TABLE OF CONTENTS
- Executive Summary
- Methodology
- Market Overview
- Opportunity in Diversity
- A Promising Region
- Penetration Rate
- 3G Technology Deployment
- Challenges with ARPU
- Australia Market Analysis
- China Market Analysis
- Hong Kong Market Analysis
- India Market Analysis
- Indonesia Market Analysis
- Japan Market Analysis
- South Korea Market Analysis
- Malaysia Market Analysis
- Philippine Market Analysis
- Singapore Market Analysis
- Taiwan Market Analysis
- Thailand Market Analysis
- Conclusion
- List of Tables
- Table 1. Asia/Pacific Wireless Services Subscribers Breakdown Forecast
by Country, 2004--2010 (Subscribers in Millions)
- Table 2. Asia Pacific Mobile Services ARPU Comparison, 2004--2010 (US$)
- List of Figures
- Figure 1. Asia/Pacific Wireless Services Revenue and Growth Rate
Forecast (US$ in Billions), 2004--2010
- Figure 2. Asia/Pacific Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 3. Asia/Pacific* Wireless Services Subscribers (in Millions) and
Growth Rate Forecast, 2004--2010
- Figure 4. Asia/Pacific Mobile Subscriber Penetration Rate, 2004--2010
- Figure 5. Asia/Pacific 3G Subscribers (In Millions) and Growth Rate
Forecast, 2004--2010
- Figure 6. Asia/Pacific Mobile Services ARPU Forecast, 2004--2010
- Figure 7. Australia Wireless Market Total Revenue (US$ in Millions),
2004--2010
- Figure 8. Australia Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 9. Australia Mobile Subscribers (in Millions) and Penetration
Rate, 2004--2010
- Figure 10. Australia Mobile Services Subscribers by Technology,
2004--2010
- Figure 11. Australia Mobile Services ARPU (US$), 2004--2010
- Figure 12. China Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 13. China Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 14. China Mobile Subscribers (In Millions) and Penetration Rate,
2004--2010
- Figure 15. China Mobile Services Subscribers by Technology, 2004--2010
- Figure 16. China Mobile Services ARPU (US$), 2004--2010
- Figure 17. Hong Kong Wireless Market Total Revenue, 2004--2010
- Figure 18. Hong Kong Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 19. Hong Kong Mobile Subscribers (In Millions) and Penetration
Rate, 2004--2010
- Figure 20. Hong Kong Mobile Services Subscribers by Technology,
2004--2010
- Figure 21. Hong Kong Mobile Services ARPU (US$), 2004--2010
- Figure 22. India Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 23. India Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 24. India Mobile Subscribers (In Millions) and Penetration Rate,
2004--2010
- Figure 25. India Mobile Services Subscribers by Technology, 2004--2010
- Figure 26. India Mobile Services ARPU (US$), 2004--2010
- Figure 27. Indonesia Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 28. Indonesia Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 29. Indonesia Mobile Subscribers (In Millions) and Penetration
Rate, 2004--2010
- Figure 30. Indonesia Mobile Services Subscribers by Technology,
2004--2010
- Figure 31. Indonesia Mobile Services ARPU (US$), 2004--2010
- Figure 32. Japanese Wireless Market Total Revenue (US$ In Millions),
2004--2010
- Figure 33. Japanese Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 34. Japanese Mobile Subscribers and Penetration Rate, 2004--2010
- Figure 35. Japanese Mobile Subscribers by Technology, 2004--2010
- Figure 36. Japanese Mobile Services ARPU (US$), 2004--2010
- Figure 37. South Korean Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 38. South Korean Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 39. South Korean Mobile Subscribers and Penetration Rate,
(Subscribers in Millions) 2004--2010
- Figure 40. South Korea Mobile Services Subscribers by Technology,
2004--2010
- Figure 41. South Korean Mobile Services ARPU (US$), 2004--2010
- Figure 42. Malaysia Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 43. Malaysia Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 44. Malaysia Mobile Subscribers (In Millions) and Penetration
Rate, 2004--2010
- Figure 45. Malaysia Mobile Services Subscribers by Technology, (In
Millions) 2004--2010
- Figure 46. Malaysia Mobile Services ARPU (US$), 2004--2010
- Figure 47. Philippine Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 48. Philippine Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 49. Philippine Mobile Subscribers (In Millions) and Penetration
Rate, 2004--2010
- Figure 50. Philippine Mobile Services Subscribers by Technology, (In
Millions) 2004--2010
- Figure 51. Philippine Mobile Services ARPU (US$), 2004--2010
- Figure 52. Singapore Wireless Market Total Revenue, (US$ in Millions)
2004--2010
- Figure 53. Singapore Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 54. Singapore Mobile Subscribers and Penetration Rate,
(Subscribers in Millions) 2004--2010
- Figure 55. Singapore Mobile Services Subscribers by Technology,
2004--2010
- Figure 56. Singapore Mobile Services ARPU (US$), 2004--2009
- Figure 57. Taiwan Wireless Market Total Revenue (US$ in Millions),
2004--2010
- Figure 58. Taiwan Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 59. Taiwan Mobile Subscribers (In Millions) and Penetration Rate,
2004--2010
- Figure 60. Taiwan Mobile Services Subscribers by Technology, 2004--2010
- Figure 61. Taiwan Mobile Services ARPU (US$), 2004--2010
- Figure 62. Thailand Wireless Market Total Revenue, (US$ in Millions),
2004--2010
- Figure 63. Thailand Wireless Market Revenue Breakdown by Services,
2004--2010
- Figure 64. Thailand Mobile Subscribers (In Millions) and Penetration
Rate, 2004--2010
- Figure 65. Thailand Mobile Services Subscribers by Technology (In
Millions), 2004--2010
- Figure 66. Thailand Mobile Services ARPU (US$), 2004--2010
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