Asia/Pacific IPTV Market: Hype and Hope?

SUMMARY

Over the past decade, incumbent telecom operators in the Asia/Pacific region started to see their revenue growth from traditional businesses slow down with a narrowed profit margin, due to increasing competition brought about by deregulation. The distribution of television over Internet protocol (IPTV) is being viewed as a value-added service with strategic importance in the future broadband service portfolio to increase the ARPU and preserve user stickiness.

Today, due to improvements in video compression algorithms and advancements in access network technology, telecom operators can effectively deliver a superior television experience over wire lines. Despite the significant capital expenditure required, many regional incumbent operators such as China Telecom, PCCW, and Chunghwa Telecom have announced deployments, or have already deployed, IPTV services in their markets. In fact, the Asia/Pacific region is leading the global revolution of IPTV in terms of infrastructure deployments, applications development, and subscriber adoption. The region's broadband penetration helps to foster the fastest growing IPTV market, with ADSL or FTTx broadband connections with at least 6.0Mb/s to households is further spreading in the Asia/Pacific region, thanks to the geographic densities in markets like South Korea, Japan, Hong Kong, and Taiwan.

TABLE OF CONTENTS

Executive Summary

Methodology

• Research Methodology
  • Research Target
  • Geographical Regions
  • Research Methods
• Definitions

TV Delivery Platform and Pay-TV Market Overview

• TV Delivery Platforms
• Pay-TV Market Landscape
  • Market Highlights
  • Cable Operators Strategy

IPTV Service and Technology Trend

• Service Trend
• Delivering IPTV and Technology Trend
  • The Head-End Office
  • Video Compression
  • The Transport Network
  • The Access Network

Case Study: PCCW

• Background
• Value Chain Analysis
• Content and Value Add Application Offerings
• Pricing Strategy
• Target Market
• Technology Platform
• Security Issues
• The Future

Market Landscape

• Legislative Environment Analysis
• Demand Analysis
• Triple Play Trends
• Market Revenue and Subscriber Forecast
• Country Market Assessment and Comparison
• Market Challenges, Drivers, and Constrains
  • Challenges
  • Drivers
  • Constraints

Country Specific Market Highlights

• Australia
  • Key Market Message
  • Service Providers' Strategy
• China
  • Key Market Message
  • License Issues
  • Content Inhibitors
  • Service Providers' Strategy
• Hong Kong
  • Key Market Message
  • Targeted Demand
  • Service Providers' Strategy
• India
  • Key Market Message
  • Service Providers' Strategy
• Japan
  • Key Market Message
  • Service Providers' Strategy
• South Korea
  • Key Market Message
  • Service Providers' Strategy
• Taiwan
  • Key Market Message
  • Service Providers' Strategy
• Other Markets
  • Indonesia
  • Malaysia
  • New Zealand
  • Philippines
  • Singapore
  • Thailand

Conclusion

• Market Outlook
• Strategic Recommendations

List of Tables

• Table 1. Total IPTV Services Market Subscriber Forecast: Asia/Pacific, 2005-2011 (Subscribers In Thousands)
• Table 2. Total IPTV Services Market Revenue Forecast: Asia/Pacific, 2005-2011 (Revenue in US$ Millions)
• Table 3. Asia/Pacific IPTV Services Market Challenges, 2005-2011
• Table 4. Asia/Pacific IPTV Services Market Drivers, 2005-2011
• Table 5. Asia/Pacific IPTV Services Market Constrains, 2005-2011

List of Figures

• Figure 1. IPTV Penetration Into Pay-TV Market in Asia/Pacific, by Country, 2005
• Figure 2. IPTV Architecture In a Telecom Environment
• Figure 3. IPTV and Triple Play Trends
• Figure 4. Total IPTV Services Market Subscriber Forecast: Asia/Pacific, 2005-2011 (In Thousands)
• Figure 5. Asia/Pacific Country Market Subscribers Contribution, 2005
• Figure 6. Total IPTV Services Market Subscribers Forecast: Australia, 2005-2011 (In Thousands)
• Figure 7. Total IPTV Services Market Subscribers Forecast: China, 2005-2011 (In Thousands)
• Figure 8. Total IPTV Services Market Subscribers Forecast: Hong Kong, 2005-2011 (In Thousands)
• Figure 9. Total IPTV Services Market Subscribers Forecast: India, 2005-2011 (In Thousands)
• Figure 10. Total IPTV Services Market Subscribers Forecast: Japan, 2005-2011 (In Thousands)
• Figure 11. Total IPTV Services Market Subscribers Forecast: South Korea, 2005-2011 (In Thousands)
• Figure 12. Total IPTV Services Market Subscribers Forecast: Taiwan, 2005-2011 (In Thousands)
• Figure 13. Total IPTV Services Market Subscribers Forecast: Other Markets, 2005-2011 (In Thousands)