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SUMMARY
Summary
The deployment of an increasing number of 3G networks around the world has
resulted in an increasing number of multimedia applications, such as music and
video.
In-Stat surveyed over one thousand US wireless users to determine their
interest toward four types of mobile multimedia: streaming video (similar to
cable TV), downloaded video clips, streaming music (similar to digital radio)
and downloaded music files. This report provides comprehensive demographic and
wireless usage habits of consumers that are most likely to adopt each of these
multimedia types.
Also included are global forecasts of video and music files delivered over
cellular networks.
TABLE OF CONTENTS
Executive Summary
- Mobile Music- Streaming Audio Meets Customer Interest
- Mobile Video- Less Interference, More Chances for Advertising
Introduction
- Mobile Music
- Streaming Music
- Music Clips
- Mobile Video
- Streaming Video
- Video Clips
Multimedia Developments and Status
- US Carrier Initiatives
- Handset Development
- Mass Storage
- Battery Life
- Competition and Distractions
- Video iPod
- Out-of-band Video
Consumer Attitudes
- Mobile Multimedia
- Profile: Most and Least Likely to Adopt Multimedia
- Mobile Video
- Mobile Music
- Buying and Using Music Files
Forecasts
- Mobile Video
- Mobile Music
Conclusions
- 3G Permits Richer Multimedia
- Handsets Critical but May Not Be Ready
- Mobile Music
- Mobile Video
Methodology
Appendix- Survey Questions
List of Tables
- Table 1. Multimedia Categories
- Table 2. US Carrier Multimedia Initiatives- as of 2Q06
- Table 3. Barriers to Using Multimedia- Handset Factors (Multiple Responses
Accepted)
- Table 4. Willing to Pay Extra for in Next Handset
- Table 5. Attitudes toward Mobile Multimedia
- Table 6. Profile- Most and Least Likely Mobile Multimedia Adopters
- Table 7. Reported Multimedia Users
- Table 8. Technology Diffusion Characteristic- Mobile Video Adopters
- Table 9. Profile- Most Likely Mobile Video Adopters
- Table 10. Profile- Most Likely Mobile Music Adopters
- Table 11. Barriers to Using Music Files (Multiple Responses Accepted)
- Table 12. Mobile Video Revenue Forecast ($US in Millions)
- Table 13. Worldwide Revenue for Full-Length Tracks Downloaded to Mobile
Phones (US$ in Millions), 2006- 2011
List of Figures
- Figure 1. Interest in Mobile Multimedia
- Figure 2. 2004- 2006 Interest in Streaming Music/Mobile Digital Radio
- Figure 3. 2004- 2006 Interest in Mobile Video
- Figure 4. Forecast- Global Mobile Video and Music Revenues 2006- 2011 (US$
in Millions)
- Figure 5. 2004- 2006 Interest in Mobile Video
- Figure 6. Source of MP3 Files- Actual Users vs. Expected Adopters
- Figure 7. Source of MP3 Files- All MP3 Phone Users
- Figure 8. Usage of Phones Capable of Playing Music Files
- Figure 9. Global Mobile Entertainment Video Revenue Forecast (US$ in
Millions)
- Figure 10. Mobile Full-Length Music Track Revenue Forecast (US$ in
Millions)
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