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SUMMARY
Third-generation wireless networks (3G) were touted as a way for mobile
carriers to deliver multimedia content, particularly video entertainment and
video conferencing. However, a recent Technology Adoption Panel survey by
In-Stat revealed several unexpected results concerning 3G in the US.
Over 1,000 respondents (including approximately 10% who have adopted 3G)
weren't very interested in multimedia and entertainment; although, there was
strong interest in other applications. 3G users were also more likely to want
additional applications, and a large number indicated they would change
carriers for 3G service.
In addition to survey results, this report reviews 3G initiatives and pricing
for consumer and business 3G services in the US, Europe, and Asia.
There is also an evaluation of 3G compared with Wi-Fi and WiMax in providing
mobile data services.
The report will help mobile carriers, application developers, and device
vendors to capitalize on 3G by delivering high-demand services.
TABLE OF CONTENTS
Executive Summary
Introduction
US Customer Attitudes
- Awareness of 3G
- Interest in 3G Applications
- Interest in 3G Service
- Reported 3G Adoption
Global 3G Markets
- Asia
- US Carriers
- Verizon Wireless
- Sprint Nextel
- Cingular Wireless
3G Services and Pricing
- Handset Service Pricing
- Laptop Access Plans
Conclusions
- Chasing the Wrong Applications with the Wrong Devices
- Interest and Awareness of 3G
- A Crowded Market: 3G, Wi-Fi, WiMax
Methodology
Glossary
Related In-Stat Reports
Offices
List of Tables
- Table 1. Aided and Unaided Awareness of 3G
- Table 2. Interest in 3G Applications: 3G and Non-3G Users
- Table 3. 3G Access- Handset vs. Laptop by Carrier (Select All that Apply)
- Table 4. Monthly 3G Spending- Laptop vs. Handset Users
- Table 5. US Carrier 3G Handset Service Plans and Handset Pricing (August
2006)
- Table 6. Selected Europe Carrier Application Pricing (Local Currency
Converted to $US)
- Table 7. 3G Laptop Data Card Service Plans and Modem Pricing (August 2006)
- Table 8. US Carrier 3G Laptop Tethered Phone Modem Service Plans and Modem
Pricing (August 2006)
- Table 9. Distribution of Survey Respondents on Rogers' Technology
Diffusion Scale
List of Figures
- Figure 1. Interest in 3G Applications
- Figure 2. Combined Aided and Unaided Awareness of 3G
- Figure 3. Perceived vs. Actual Availability of 3G Service
- Figure 4. Interest in 3G Applications
- Figure 5. Current Devices and Services Used- 3G vs. Non-3G Users
- Figure 6. Willingness to Change Carriers for 3G Service (Base: Do Not Now
Use 3G)
- Figure 7. Reported 3G Users by Carrier
- Figure 8. Actual 3G Spending vs. Willingness to Pay
- Figure 9. Characteristics of 3G, Wi-Fi, and WiMax
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