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SUMMARY
The conversion from analog to digital audio is well underway in the home and
portable device markets; and now we are seeing that conversion take place in
the automotive market. Along with traditional forms of audio, such as
terrestrial analog radio and CD playback, today's automakers are incorporating
satellite radio, digital terrestrial radio (otherwise known as HD radio in the
US), and portable MP3 player support into newer vehicles, as either
factory-installed or aftermarket options.
As the automobile market matures, automakers are seeking ways to differentiate
themselves from the competition. The large installed base of portable media
players represents an opportunity for automakers to build in-dash
connectivity. Other forms of in-vehicle entertainment, such as satellite radio
and multichannel audio, will also be compelling features to offer.
Automotive manufacturers, portable media player manufacturers, and suppliers
to each of these industries will benefit from this report because it seeks to
understand the different types of digital audio found in today's cars. This
report includes future drivers for in-vehicle digital entertainment over the
next five years and discusses the global market for automobiles. It also
provides information relating to the in-vehicle penetration of satellite radio
and digital terrestrial radio, as well as the worldwide installed base of
portable media players.
TABLE OF CONTENTS
- Executive Summary
- Introduction
- Types of Digital Audio in Automobiles
- Digital Terrestrial Radio
- Satellite Radio
- Portable MP3 Players
- Apple iPod Integration
- Illegal Downloading Presents a Challenge for Automakers, Too
- Suppliers to the In-Car Digital Audio Market
- Cirrus Logic
- Freescale Semiconductor, Inc.
- STMicroelectronics
- Toshiba Automotive Semiconductor Solutions
- In-Car Digital Audio Forecasts
- Worldwide Automotive Market
- Portable Media Players
- Digital Radio Receivers
- Multi-channel Audio
- In-Car Hard Disk Drives
- In-Car Video is Just Down the Road
- Rear Seat Video Systems
- Satellite Television
- Methodology
- Related In-Stat Reports
- Offices
List of Tables
- Table 1. Shipments of Automobiles, by Region, 2004 to 2010 (Units in
Thousands)
- Table 2. Worldwide Installed Base of Portable Media Players, 2004 to 2010
(Units in Thousands)
- Table 3. Installed Base of Portable Media Players, 2004 to 2010, by Region
(Units in Thousands)
- Table 4. Worldwide Shipments of In-Car Digital Radio Receivers, 2004 to
2010 (Units in Thousands)
- Table 5. Shipments of In-Car Digital Radio Receivers, by Region, 2004 to
2010 (Units in Thousands)
List of Figures
- Figure 1. Shipments of Automobiles, by Region, 2004 to 2010 (Units in
Thousands)
- Figure 2. Worldwide Installed Base of Portable Media Players, 2004 to 2010
(Units in Thousands)
- Figure 3. Installed Base of Portable Media Players, 2004 to 2010, by
Region (Units in Thousands)
- Figure 4. Worldwide Shipments of In-Car Digital Radio Receivers, 2004 to
2010 (Units in Thousands)
- Figure 5. Shipments of In-Car Digital Radio Receivers, 2004 to 2010, by
Region (Units in Thousands)
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