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SUMMARY
The speeding-up of China's cable TV digitization process, which is ensured by
strong policy requirements, is consequently pushing an increase in the size of
the digital cable set top box market in China. Unit shipments of digital cable
set-top boxes are projected to grow from 3 million in 2005 to 12 million in
2010.
The key driver behind the increase will come from basic set-top boxes. By
contrast, a steady growth in advanced-box shipments will appear during the
forecast period, due to under-developed value-added services and unready
infrastructures.
This report covers the China market for cable TV set top boxes, with
insightful analysis on China's cable TV digitization process. It also provides
average selling price, unit shipment, and revenue forecasts of digital cable
set top boxes in China for 2006- 2010. Key domestic set top box vendors are
profiled in the report as well.
TABLE OF CONTENTS
- Executive Summary
- Introduction
- Market Overview
- Current Market Status
- China's Cable TV Digitization Deployment
- Cable TV Digitization Background
- Whole System Shift Quickens
- Transmission
- Key Issues Related to Whole System Shift
- Competition Status from Other Digital TV Markets
- Key Enabling Technologies
- IC Solution Analysis
- Issues with the Common Interface
- Solution Candidates and Comparisons
- EPG and Middleware
- Development Trends
- Market Trends
- STB Product Evolution with Service Upgrades
- Higher-capacity Requirements to Spur on STB Market Consolidation
- Product Trends
- Interactive STBs
- DVR-STBs
- HD-STBs
- Forecast
- Market Drivers
- "Whole System Shift" Revs the Market Engine
- Steadily Dropping BOM Encourages Cable Operators to Deploy STBs
- Emerging Cooperation Models Spur STB Deployment Speed
- Barriers
- High-end Box Market Is Constrained by Both the Operator and Consumer
Sides
- Key Enabling Technologies Are Not Capable Enough
- China Digital Subscriber Forecast,2006-2010
- China STB Shipment Forecast, 2006-2010
- China STB ASP Forecast, 2006-2010
- China STB Revenue Forecast, 2006-2010
- STB Vendor Profiles
- Dedicated STB Vendors
- Coship Electronics Co., Ltd.
- Jiuzhou Electronic Technology Co., Ltd.
- Changhong Network Technology Co.
- Methodology
- Offices
List of Tables
- Table 1. Product Cost and Average Selling Price of Different Types of
Set-Top Boxes, 2005 (US$)
- Table 2. Cable TV Subscribers In China Provinces and Cities, 2005 (Units
in Thousands)
- Table 3. Market Ranks of STB IC Solution Vendors in China, 2006
- Table 4. Advantages and Disadvantages of China's Three Common Interface
Solutions
- Table 5. Digital Cable TV Subscriber Base Forecast: China, 2004-2010
(Units in Thousands)
- Table 6. Basic STB Shipment Forecast: China, 2004-2010 (Units in
Thousands)
- Table 7. Advanced STB Shipment Forecast: China, 2004-2010 (Units in
Thousands)
- Table 8. Total Digital STB Shipment Forecast: China, 2004-2010 (Units in
Thousands)
- Table 9. Basic STB ASP Forecast: China, 2004-2010 (US$)
- Table 10. Advanced STB ASP Forecast: China, 2004-2010 (US$)
- Table 11. Digital Cable Set-Top Box Revenue Forecast: China 2004-2010 (US$
in Thousands)
List of Figures
- Figure 1. Digital-Cable Set-Top Box Revenue Forecast: China, 2004-2010
(US$ in Thousands)
- Figure 2. Digital-Cable Set-Top Box Unit Shipments: China, 2003-2006
(Units in Thousands)
- Figure 3. Distribution Model for STB Products in China
- Figure 4. Capital Resources in China for Cable Operators to Purchase
Digital Cable STBs
- Figure 5. Key Capacities Model for STB Vendors in China
- Figure 6. Total Digital STB Shipment Forecast: China, 2004-2010 (Units in
Thousands)
- Figure 7. ASPs Model for Digital Cable STB
- Figure 8. Digital Cable Set-Top Boxes Revenue Forecast: China, 2004-2010
(US$ in Thousands)
- Figure 9. Typical Coship Cable PVR-STB: CDVBC9680TR
- Figure 10. Jiuzhou's DVC-2018
- Figure 11. Localities that Have Customer Relationships with DVN
- Figure 12. DVN's Dual-Mode Cable STB: STB1-IP
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