World Report on Digital Terrestrial Set Top Boxes

SUMMARY

This report covers the global digital terrestrial television (DTT) set top box (STB) market. As digital launches occur, the delineations between standards start to take shape: ATSC, DMB-T/H, DVB-T, and ISDB-T. While DVB-T represents the largest share of STBs on the market, the analog shutoff (ASO) in the United States will pose a windfall for ATSC STBs in 2008 and 2009 in the form of converter boxes.

DTT launches and ASOs continue to drive the transition to digital across the globe. In the report we explore the European, North American, Asia/Pacific, and ROW (Latin America and MEA) regions- with country-specific analysis in the larger markets. Five year forecasts, from 2006 to 2011, for both standard- and high-definition (SD/HD) STBs are included with revenue. With a 30.6% unit CAGR (2006 to 2011) the terrestrial STB market is poised for growth, in particular as countries like Brazil and China launch services and Western European countries strive to meet ASOs in the 2010 to 2012 time frame.

TABLE OF CONTENTS

• Executive Summary
• Europe, Still the Largest Terrestrial Market
  • Countries with DVB-T on the Air
    • European Union Countries Supporting DVB-T
  • Western Europe
    • France
    • Germany
    • Italy
    • Spain
    • United Kingdom
    • Others
  • Central/Eastern Europe
    • Albania
    • Czech Republic
    • Estonia
    • Hungary
    • Lithuania
    • Poland
    • Russian Federation
  • Ukraine
• Asia/Pacific, Middle East, Africa, and Latin America (DVB-T, ISDB-T, and DMB-T)
  • DVB-T
    • Australia
    • Middle East and Africa
    • Others (Taiwan, Singapore, India, ASEAN Member Nations, Uruguay)
  • ISDB-T Providing Services in Japan and Abroad
    • Brazil
  • China DMB-T
• ATSC
  • North America
  • South Korea
  • Latin America
• Forecasts of Digital Terrestrial Set Top Boxes, by Region and Category
  • North America, by Category
    • Subsidy Program
    • Forecasts for STB Value at Retail Level
• Europe, by Category
  • UK, by Category
  • Italy, by Category
  • Germany, by Category
  • France, by Category
  • Spain, by Category
  • Scandinavia, by Category
    • Denmark
    • Finland
    • Iceland
    • Norway
    • Sweden
  • Other Markets in Europe, by Category
• Europe DVB-T Summary, by Category
• Asia/Pacific by Category
• ROW
• Value of Semiconductors and Components
  • Basic DTT Set Top Box Features
    • Demultiplex MPEG Transport Streams
    • Successfully Decode and Display Individual TV Programs
    • Provide Stereo or Surround Sound Audio Outputs
    • Permit Enhanced Functions, Such as Electronic Program Guides
    • Provide Optional Conditional Access for Pay TV
  • More Features for HDTV and Dolby Digital
    • Decode High-Definition Television Program Streams
    • Provide Analog High-Definition Output Signals
    • Provide Optional Dolby Digital Multichannel Audio Outputs
    • HDMI Set to Replace Digital Video Interface, or DVI, as Well as Analog Component Y Pr Pb
  • Block Diagram of DTT Set Top Box
    • Integrated TV Sets Use the Same Basic Blocks
• Standard-Definition Component Value
  • Standard-Definition DTT STB Component Value
• High-Definition Component Value
  • High-Definition DTT STB Component Value
• Methodology
• Related In-Stat Reports

List of Tables

• Table 1. Aggregate of DTT STB Shipments and Revenue Forecasts
• Table 2. European Countries with DVB-T Broadcasts
• Table 3. TV Landscape in France
• Table 4. TV Landscape in Germany
• Table 5. TV Landscape in Italy
• Table 6. TV Landscape in Spain
• Table 7. TV Landscape in the UK
• Table 8. Number of TVs in NA Households
• Table 9. Number of Terrestrial TVs in NA Households
• Table 10. US Terrestrial Landscape (2007- 2009)
• Table 11. Set Top Box Forecast North America (Units in Thousands)
• Table 12. ATSC Set Top Box Forecast North America (Units in Thousands)
• Table 13. Converter Box Forecast North America (Units in Thousands)
• Table 14. ASP ATSC Set Top Box in North America (US$)
• Table 15. Annual Value of Digital Terrestrial Set Top Box Shipments-North America (US$ in Millions)
• Table 16. Number of TVs in Household-International Respondents
• Table 17. Number of TVs on Terrestrial Platform-International Respondents
• Table 18. Set Top Box Forecast United Kingdom (Units in Thousands)
• Table 19. Set Top Box Forecast Italy (Units in Thousands)
• Table 20. Set Top Box Forecast Germany (Units in Thousands)
• Table 21. Set Top Box Forecast France (Units in Thousands)
• Table 22. Set Top Box Forecast Spain (Units in Thousands)
• Table 23. Set Top Box Forecast Scandinavia (Units in Thousands)
• Table 24. Central/Eastern Europe and Other Western Europe Set Top Box Total Forecast (Units in Thousands)
• Table 25. Set Top Box Forecast Other Europe (Units in Thousands)
• Table 26. Set Top Box Forecast Europe (Unit in Thousands)
• Table 27. ASP DVB-T Europe (US$)
• Table 28. Annual Value of Digital Terrestrial Set Top Box Shipments-Europe (US$ in Millions)
• Table 29. Set Top Box Forecast Asia/Pacific (Units in Thousands)
• Table 30. Set Top Box Forecast by Standard (Asia/Pacific) (Units in Thousands)
• Table 31. ASP Asia/Pacific (US$)
• Table 32. Annual Value of Digital Terrestrial Set Top Box Shipments-Asia/Pacific (US$ in Millions)
• Table 33. Set Top Box Forecast ROW (Units in Thousands)
• Table 34. ASP ROW (US$)
• Table 35. Annual Value of Digital Terrestrial Set Top Box Shipments-ROW (US$ in Millions)
• Table 36. Example Bill-of-Materials for Standard-Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, “Typical” Average Selling Price ASP for Components, by Year)
• Table 37. Component Value of Standard-Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)
• Table 38. Example Bill-of-Materials for High-Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, “Typical” Average Selling Price ASP for Components, by Year)
• Table 39. Component Value of High-Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)

List of Figures

• Figure 1. US Respondents' Awareness of the Impending Analog Switch Off in the US
• Figure 2. British Analog Terrestrial TV Base (Units in Thousands)
• Figure 3. Italian Analog Terrestrial TV Base (Units in Thousands)
• Figure 4. French Analog Terrestrial TV Base (Units in Thousands)
• Figure 5. Spanish Analog Terrestrial TV Base (Units in Thousands)
• Figure 6. DTT Tuner and Demodulator Section
• Figure 7. DTT MPEG-2 Decoder and Video/Audio Output