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E-Commerce and Web Marketing in the Furniture Industry

Product Type: Market Research Report Publication Date: Feb 01, 2003
 
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SUMMARY

THE REPORT OFFERS

  • 50 case histories concerning E Commerce and web marketing in the furniture industry
  • Focus on Europe, United States
  • Business-to-Business and Business-to-Consumer opportunities and challenges, Web marketing
  • Information links to end users and professionals
  • Interviews with key opinion leader
  • Report of 90 pages of text + 70 pages of tables and immages

SOURCES

  • CSIL databases
  • CSIL Reports

TABLE OF CONTENTS

Working tools

1. Introduction and background

1.1 Size of market
1.2 Market Concentration and number of operators
1.3 International trade
1.4 Furniture household distribution in Europe
1.5 Furniture household distribution in the United States

2. Spread of the internet and tendency to purchase on-line

2.1 Spread of the Internet
2.3 Online Purchasing trends : Italy, France, Germany, UK, United States, Brazil, China

3. Internet in the furniture consumption

3.1 United States
3.2. Italy
3.3 France
3.4 Germany

4. Internet and the furniture distribution

4.1 Ikea
4.2 Italy: Emmelunga
4.3 France: Conforama, Meubles.com, Internet and the furniture mail order
4.4 Germany: Otto Group, E Commerce and buing groups (VKG, Der Kreis)
4.5 United Kingdom: MFI, Marks and Spencer, Furniturewebstore, Furniture123.co.uk
4.6 United States: Furniture.com Ethan Allen

5. Information links to end users

5.1 Italy: Arredamento.it, Webmobili, Doimo, Flou,
5.2 France: Ligne Roset
5.3 Germany: Hulsta, Livingathome.de,
5.4 United Kingdom: DFS, Habitat
5.5 United States: Homeportfolio, Furniturefan.com, Merillat, Thomasville

6. Information links to professionals Saporiticom (Italy), e-interiors.net, Asid.org

6.2 Office furniture consumer workstation-europe.com Hermann Miller Officebit
6.3 Downloadable softwares: the lighitng fixtures sector

7. Strenghten the value chain: from manufacturers to distributors

7.1 Italy
Euromobil
Arena Furniture Channel
7.2 France
Salm
Mobalpa
7.3 Germany
Erpo
7.4 United Kingdom
Corridor urnitureisland
7.5 United States
Hooker Furniture Corporation
Broyhill
Furnishnet
7.6 Brazil
Portal Moveleiro
7.7 China e Singapore
Alibaba.com (China)
Buylateral (Singapore)
7.8 Business to Business in the office furniture sector

8. Strenghten the value chain: from suppliers to manufacturers

8.1 E-Procurement for textile roducts Lectra Systems
8.2 Built in applinaces Merloni Elettrodomestici
8.3 E- Procurement for hinges and drawer slides
Hettich International
Hafele
Accuride International
8.4 Office supplies E Procurement
Ahrend and Office Depot

E-Commerce and Web Marketing in the Furniture Industry

Publisher: CSIL Milano

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