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SUMMARY
SUMMARY:
News about China gets aged surprisingly fast. Not even two years ago, the
kitchen furniture consumption in China was around 500,000 kitchens. Today,
this amount grew to get close to a million kitchen furniture units. On the
other hand one can observe that the Chinese kitchen furniture market is still
microscopic compared to the furniture market which is around 30 billion
dollars (at factory prices).
This market research provides data on the kitchen furniture production,
consumption, imports, exports, distribution and the supply structure of
kitchen furniture in China. The distribution channels for kitchen furniture
are analysed, the main home furniture chains, DIY chains and hypermarkets are
mentioned and distribution margins are provided as well as the distribution of
kitchen furniture through the home appliance channel.
The chapter on competition with brief profiles about the main players of
kitchen furniture in China, specifies the leaders in some of the Chinese
provinces and mentions companies coming from other furniture sectors who
decided to get into the kitchen furniture sector. Foreign companies present in
the Chinese market are also cited.
A chapter is dedicated to built-in appliances, more specifically to hoods,
refrigerators and freezers. For both products, the main manufacturers are
mentioned and reference prices are given as well as the production in units by
main brands. Demand determinants examined are urban population, marriages,
construction activities, salaries, prospects, location of demand. This charter
concludes with some tips about the Chinese consumer in order to understand
better their purchase behaviour. (Copyright CSIL Milano)
TABLE OF CONTENTS
Kitchen furniture consumption
- Consumption of kitchen furniture in volume and value
- Production, consumption, imports, exports of kitchen furniture and
comparison with other furniture sector
- Durable goods consumption in China in volume
International trade
- Kitchen furniture exports and imports in value by country and by
geographical area. Data 2000-2005 and annual % changes
Supply structure
- Employment and productivity
- Number of employees and average turnover per employee in a sample of
kitchen furniture companies
- Productive districts
- Year of establishment, number of employees and plant surface in square
metres in a sample of kitchen furniture companies
- Standard kitchen size
Kitchen furniture distribution
- Distribution channels for kitchen furniture
- Number of outlets and turnover per outlet in a sample of kitchen furniture
companies
- Home furniture chains
- DIY chains and hypermarkets
- Distribution margins
- Distribution through home appliance channel
- Appliance chains
- Sales, number of stores and productivity ratios of the major household
appliance chains
- Reference prices of kitchen furniture and appliances
- Reference prices of kitchen furniture and appliances by a sample of brands
The leading companies
- Short profiles of the main kitchen furniture companies: localization,
turnover, share of kitchen furniture on total turnover
- Companies mainly present in the Shanghai, Beijing, Guangdong, Anhui,
Xiamen, Sichuan provinces
- Appliance companies operating in the kitchen furniture sector
- Office furniture companies interested in the kitchen furniture sector
- Furniture companies interested in the kitchen furniture sector
- Manufacturers of cabinet doors and other components
- Exporting companies
- Foreign companies present in the Chinese market
Built-in appliances
- Manufacturers of hoods, refrigerators and freezers
- Production of hoods, refrigerators and freezers in units by main brands
- Reference prices for hoods, refrigerators and freezers
Demand of kitchen furniture determinants
- Urban population
- Marriages
- Construction activities
- Salaries
- Prospects
- Location of demand
- Some tips about the Chinese consumer
Other kitchen furniture sector operators
- Sector magazines
- Software house
- Associations
- Trade fairs
- Consultants
Appendix
- Addresses of 160 kitchen furniture operators
SOME COMPANIES MENTIONED IN THE REPORT
Allmilmö Zeiler Möbelwerk Gmbh & Co Kg; Anju Cupboard; Aolai
Furniture Manufacturing Factory; Aucma Integral-Kitchen; Bangzhi Industrial;
Baolan International Group; Beach Sanitary Equipments; Beijing E - Maylica
Furniture; Benkai Wooden-Product; Bj Kitchens; Bloom Kitchen Furniture;
Brilliant International Corp; Bsh Bosch Und Siemens Hausgerate Gmbh; C&C Bath
And Kitchen - Goldenhome; Cacule Cupboard Materials; Canbo Electrical; Carmel
Kitchen Cabinet; Colorful Furniture; Cwic Industrial - Jete Furniture; Dacheng
Furniture & Upholstery; Dadi Kitchen Cabinet; Dande Cabinet Decoration; Dandy
Kitchen Utensils; Debao Industry Develop; Deebe Electrical; Electrolux Home
Products North America; Entive Electric; Faladi; Feimadino Industry; Feimadino
Kitchens; Felali Family Property Manu; Flame Kitchen Utensils; Foryou Kitchen;
Fotile Kitchen Ware; Fourseas Furniture Manufacturing Ltd; Franke Kitchen
System; Fudebao Furniture; Furniture Group; Fuyun Furniture; Giessdorf
Plumbing Inc; Great Wall Furniture; Gruppo Intersystem; Guangming Group; Haier
Group Company; Histar Electrical Appliance; Hkp Wood Industry Inc; Hoowell
Technology; Housuns Wood Industry; Huacheng Valve - Jingyi Valve Factory;
Huada Furniture; Huierbang Chuju - Welbom; Humphrey'S Furniture Manufacturing;
Huoli Furniture; I&You Kitchen Equipment; Indesit Company Deutschland Gmbh -
Ariston; Jiahao Furniture Factory; Jiashi Wood; Jindi Furniture Decoration;
Jinigma Furniture; Jinta The Kitchen Decorates The Material - Jinkaixin;
Jonxan Electrical Appliance; Jukai Architecture Decorate Data; Kanjie Home
Furniture; Kebao & Boloni Kitchen & Bathroom Furniture; Kinetic Industry -
Kangsheng; Kinetic Kangsheng Hk Industry; Konho Furniture Industries;
Lacquercraft - Universal Furniture; Laite Gas Stoves; Lamex Holding Ltd; Lamex
Holding Ltd - Mei Shi; Lamo Electrical Appliance Group; Lavita Kitchen
Systems; Lhf Ltd (A Subdidiary Of Lamex Holding Ltd); Liao Kitchen Cabinet;
Longsen Wood; Makor Usa Inc; Marlbol Kitchen Cabinets; Meiling; Mejazz Beitai
Kitchen; Mekea; Mengte Industrial; Mingya Kitchen Cabinet; Modernday Kitchen
Utensil; Nbm Cucine System; Neuvelle International Home Furnishings; Norya
Furniture; O'Riodan Building Materials Manufacturer; Oulin Electrical
Appliances; Oupai Kitchen Cabinet Enterprise; Pauis Furniture; Pudong Huamu
Woodware Company; Putian Electric; Qingtian Furniture; Quama Furniture; Race
Electric Appliance; Relaxed Industry; Robam Industrial Group; Rongsheng
Electric Appliances Holding; Rongye Furniture - Runyea; Royal Furniture; Royal
Furniture Holding Ltd; Shanghai Top Style Furniture Materials; Shanya
Electronics; Shuaikang Group; Shue De Tecford Furniture Ltd; Skywood; Sunco
Furniture; Sunmoon Application Decoration Material; Sunny Wood Products Co
Inc; Tba Inc; Tianjin Municipality Furniture Corporation; Tiantan; Toten Boga
Furniture; Tree Electrical Appliances; Ulike Corporation; Vantage Gas
Appliance Stock - Huadi; Wanbao Refrigerator; Wei Jie Da Industries; Xiamen
Paul Furniture; Xinfei Electric; Xinhonghai Joint Stock; Xj Group; Yadier
Industry; Yajie Kitchen; Yida Furniture; Yingda Electric; Yuan Zong Furniture;
Yuanhang Household Products - Woger; Yunlin Wood Industry; Zhibang Kitchen
Cabinet Decoration; Zhida Furniture; Zhongchu Kitchen Cabinet.
SOURCES OF INFORMATION
All CSIL reports are based on CSIL's original research, undertaken by CSIL's
team of in-house researchers. Sources include: personal and telephone
interviews, trade magazines, trade associations, company annual reports,
product brochures, directories, CSIL's databases, official statistical sources.
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