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SUMMARY
The brief examines the emergence of major oil companies' gas and power divisions as a competitive threat to traditional utilities in Europe's liberalised markets. It considers the business case for oil majors supplying electricty and gas to major energy users, and examines the entry strategies they are adopting. TABLE OF CONTENTS
ABOUT DATAMONITOROUTLINE OF THE BRIEF MARKET DRIVERS - Gas and Power: oil majors refocus their business strategies
- The business case for moving down the value chain
- Leveraging the trading expertise
- Making the asset base work harder
- Capitalising on the growing gas/power synergies
- Switching the procurement engines up a gear
- Summary
COMPETITOR OVERVIEW - Company profiles
- BP Amoco
- Shell
- Eni
- Repsol YPF
- Summary
THE FUTURE DECODED - Mass market out of bounds
- Can' t buy your customer' s love
- What can incumbents do to counter the threat?
- Summary
APPENDIX - Datamonitor' s MEU portfolio
- Introduction
- Strategic Planning Programme structure
- Further readings
- Reports already published in 2001-2002
- Reports forthcoming during 2002 (provisional)
- Market briefings
- Report writing team
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