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SUMMARY
INTRODUCTION Fear-driven consumption is worth EUR1 billion a year. Manufacturers and retailers affected by this need to know how their consumers perceive theirproducts, how best to address their concerns, which consumers are most driven by fear and how to enhance trust. This report shows how to capitalize onnew opportunities, minimize potential losses and maximized gains from increased spending. SCOPE OF THE REPORT - Examination of the effect of different fears crime, terrorism, food safety and disease on consumer behavior and spending patterns
- Detailed analysis of the causes of fear among target demographics ignorance, over-protectiveness, media influence
- Key data and detailed analysis of 7 leading country markets: France, Germany, Italy, The Netherlands, Spain, Sweden and the UK
- Predictive model of changes in consumer spending based on common fears
REPORT HIGHLIGHTS Staying in is more likely among key consumer groups: fear of street crime has risen by 2% across Europe, while fear of burglary has fallen by 2%. 18 per cent of consumers are more likely to buy trusted brands as a result of fear of terrorism and 23 per cent of consumers have serious concernsabout the presence of GM foods in ready meals. Media influence is the biggest driver behind consumers fears over food safety, followed by ignorance and over-protectiveness. KEY REASONS TO BUY THIS REPORT - Consumer fears are worth EUR1billion you can take a share of this.
- Consumers increase spending by 10% to ensure safety find out how to make your products worth the extra money
Consumers want purchasing decisions to be easy learn how to make it easy for customers to trust your brand TABLE OF CONTENTS
INTRODUCTION Fear-driven consumption is worth EUR1 billion a year. Manufacturers and retailers affected by this need to know how their consumers perceive theirproducts, how best to address their concerns, which consumers are most driven by fear and how to enhance trust. This report shows how to capitalize onnew opportunities, minimize potential losses and maximized gains from increased spending. SCOPE OF THE REPORT - Examination of the effect of different fears crime, terrorism, food safety and disease on consumer behavior and spending patterns
- Detailed analysis of the causes of fear among target demographics ignorance, over-protectiveness, media influence
- Key data and detailed analysis of 7 leading country markets: France, Germany, Italy, The Netherlands, Spain, Sweden and the UK
- Predictive model of changes in consumer spending based on common fears
REPORT HIGHLIGHTS Staying in is more likely among key consumer groups: fear of street crime has risen by 2% across Europe, while fear of burglary has fallen by 2%. 18 per cent of consumers are more likely to buy trusted brands as a result of fear of terrorism and 23 per cent of consumers have serious concernsabout the presence of GM foods in ready meals. Media influence is the biggest driver behind consumers fears over food safety, followed by ignorance and over-protectiveness. KEY REASONS TO BUY THIS REPORT - Consumer fears are worth EUR1billion you can take a share of this.
- Consumers increase spending by 10% to ensure safety find out how to make your products worth the extra money
- Consumers want purchasing decisions to be easy learn how to make it easy for customers to trust your brand
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