Automotive Bluetooth - a market on the move

SUMMARY

Bluetooth technology has seen some consumer uptake. Use of the technology in a more wide-ranging set of environments is imminent, most notably fora host of in-vehicle functions including information, work, entertainment and safety/recovery. Datamonitor assesses the current state of the market,Bluetooth device penetration and its likely development in the automotive sector.

SCOPE OF THE REPORT

• Bluetooth stack: hardware (chip-set), operational software and application software
• Introductory discussion of Bluetooth use in retail transactions, information services, machine-to-machine, consumer electronics, corporate site
• Main focus is on Bluetooth automotive use, following evolution through three progression waves
• Bluetooth device shipment forecasts for 6 European countries, as well as US and Japan

REPORT HIGHLIGHTS

As Bluetooth chip-sets fall below inflection points, relevant to handheld device, laptop device and on-board vehicle build respectively throughout2004, the value-chain is becoming more liquid.

The near future holds scenarios where home-entertainment, in-car navigation, mobile communication androad-side assistance work from integrated systems.

Further iterations of Bluetooth technology will rise to challenge 802.11 technology in somesectors, although interoperability paths will negate the effects to some extent.

KEY REASONS TO BUY THIS REPORT

• Now is the time to strike innovative, cross-sector partnerships to pre-empt tomorrow's market
• Product managers from inside and outside technology sectors must become conversant with facets of cross-over technology
• Developers can learn which cross-over solutions between industries to pre-empt demand for

TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY

• What is Bluetooth?
• Bluetooth hardware
• Bluetooth software
• Technology in use
• Review of competing technologies
• Applications of Bluetooth technology
• Retail transactions
• Information services
• Machine-to-machine
• Consumer electronics
• Corporate applications
• Bluetooth in the Automotive sector
• Drivers
• Inhibitors
• Market context
• The Bluetooth Value-chain
• The Future Decoded
• What must be done for telematics and Bluetooth to succeed in the marketplace?

CHAPTER 2 INTRODUCTION

• What is Bluetooth?
• Overview of the technology
• Putting Bluetooth in the wireless framework
• Bluetooth hardware
• Bluetooth Software
• How does Bluetooth work?
• How can it be of use ?
• PAN
• LAN
• WAN
• Bluetooth Usage models

CHAPTER 3 MARKET ASSESSEMENT

• Applications of Bluetooth technology
• Retail transactions
• Information services
• Machine-to-machine
• Consumer electronics
• Corporate applications
• Automotive applications
• Review of competing technologies
• Impact of wireless technologies on the automotive sector
• Drivers of Bluetooth technology
• Strong industry backing creating an open and global standard
• A number of Bluetooth product characteristics will be driving demand
• Legislation
• Universal frequency-standard
• Necessity for customers
• European-wide WLAN regulatory framework
• Telecom operators and service companies create hot-spots
• Inhibitors of Bluetooth proliferation
• Chip costs
• High power consumption
• Security
• Range
• Interference
• Interoperability
• Compliance

CHAPTER 4 MARKET CONTEXT

• Country-specific market forecasts
• Penetration of Bluetooth enabled devices in Finland
• Penetration of Bluetooth enabled devices in France
• Penetration of Bluetooth enabled devices in Germany
• Penetration of Bluetooth enabled devices in Japan
• Penetration of Bluetooth enabled devices in Spain
• Penetration of Bluetooth enabled devices in Sweden
• Penetration of Bluetooth enabled devices in the United Kingdom
• Penetration of Bluetooth enabled devices in the United States

CHAPTER 5 COMPETITIVE DYNAMICS

• The Bluetooth value chain
• Chipsets
• Software and intellectual property
• Network equipment
• End product

CHAPTER 6 THE FUTURE DECODED

• The first wave: Hands-free communication
• The second wave: Bluetooth leveraging adjacent markets
• Wave three: On the horizon
• What must be done for telematics and Bluetooth to succeed in the marketplace?
• SPP writing team
• How to contact experts in your industry

List of Tables

Table 1: Relative strengths and weaknesses of wireless connectivity technologies

Table 2: Penetration of Bluetooth-enabled devices, (\'000s)

Table 3: Relative strengths and weaknesses of wireless connectivity technologies

Table 4: Penetration of Bluetooth-enabled devices, (\'000s)

Table 5: Companies in the Bluetooth value chain

List of Figures

Figure 1: Bluetooth within the wireless connectivity environment

Figure 2: Applications of telematics

Figure 3: Bluetooth value chain

Figure 4: Bluetooth within the wireless connectivity environment

Figure 5: Bluetooth scatternet formation

Figure 6: Bluetooth corporate connectivity

Figure 7: Applications of telematics

Figure 8: In-vehicle Bluetooth wireless technology devices

Figure 9: Penetration of Bluetooth-enabled devices in Finland, (\'000s)

Figure 10: Penetration of Bluetooth-enabled devices in France, (\'000s)

Figure 11: Penetration of Bluetooth-enabled devices in Germany, (\'000s)

Figure 12: Penetration of Bluetooth-enabled devices in Japan, (\'000s)

Figure 13: Penetration of Bluetooth-enabled devices in Spain, (\'000s)

Figure 14: Penetration of Bluetooth-enabled devices in Sweden, (\'000s)

Figure 15: Penetration of Bluetooth-enabled devices in the United Kingdom, (\'000s)

Figure 16: Penetration of Bluetooth-enabled devices in the United States, (\'000s)

Figure 17: Bluetooth value chain

Figure 18: Bluetooth products leveraging adjacent markets