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Haircare in Italy to 2008
Product Type: Market Research Report Publication Date: Dec 10, 2004
 
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SUMMARY

Introduction

  • This databook is a detailed information resource covering all the key datapoints on haircare in Italy. It includes comprehensive value, volume,segmentation and market share data. The databook supplies actual data to2003 and full forecasts to 2008.

Scope of this report

  • Contains information on five key categories: Conditioner, hair colorants,shampoo, styling agents, salon products.
  • Provides market value, volume, expenditure and consumption data by market,segment and subsegment.
  • Includes company and brand share data by category, as well as distributionchannel data.
  • Contains market value segmentation by demographic and socioeconomic group.

Research and analysis highlights

  • The market for haircare in Italy increased between 1998-2003, growing atan average annual rate of 3.4%.
  • The leading company in the market in 2003 was LOreal S.A. Thesecond-largest player was Procter & Gamble, with Unilever in thirdplace.

Key reasons to read this report

  • Discover the major quantitative trends affecting haircare markets.
  • Understand consumers consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historicaldata and full five year forecasting.

TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION

  • What is this report about?
  • How to use this report
  • Definitions

CHAPTER 2 ITALY HAIRCARE

  • 2.1 Value
  • 2.2 Volume
  • 2.3 Market Share
  • 2.4 Distribution
  • 2.5 Per Head Expenditure & Consumption
  • 2.6 ConsumerGraphics

CHAPTER 3 ITALY CONDITIONER

  • 3.1 Value
  • 3.2 Volume
  • 3.3 Market Share
  • 3.4 Distribution
  • 3.5 Per Head Expenditure & Consumption
  • 3.6 ConsumerGraphics

CHAPTER 4 ITALY HAIR COLORANTS

  • 4.1 Value
  • 4.2 Volume
  • 4.3 Market Share
  • 4.4 Distribution
  • 4.5 Per Head Expenditure & Consumption
  • 4.6 ConsumerGraphics

CHAPTER 5 ITALY SHAMPOO

  • 5.1 Value
  • 5.2 Volume
  • 5.3 Market Share
  • 5.4 Distribution
  • 5.5 Per Head Expenditure & Consumption
  • 5.6 ConsumerGraphics

CHAPTER 6 ITALY STYLING AGENTS

  • 6.1 Value
  • 6.2 Volume
  • 6.3 Market Share
  • 6.4 Distribution
  • 6.5 Per Head Expenditure & Consumption
  • 6.6 ConsumerGraphics

CHAPTER 7 ITALY SALON PRODUCTS

  • 7.1 Value
  • 7.2 Volume
  • 7.3 Market Share
  • 7.4 Distribution
  • 7.5 Per Head Expenditure & Consumption
  • 7.6 ConsumerGraphics

CHAPTER 8 NEW PRODUCT DEVELOPMENT

  • 8.1 Product launches over time
  • 8.2 Product launches by type
  • 8.3 Recent product launches

CHAPTER 9 ITALY SOCIOECONOMIC PROFILE

  • 9.1 Country Overview
  • 9.2 Key Facts
  • 9.3 Political Overview
  • 9.4 Italy Economic Overview
  • 9.5 Macroeconomic Indicators

CHAPTER 10 RESEARCH METHODOLOGY

  • 10.1 Methodology overview
  • 10.2 Secondary research
  • 10.3 Market modelling
    • Creating an initial data model
    • Revising the initial data model
    • Creating a final estimate
    • Creating demographic value splits
  • 10.4 Primary research
  • 10.5 Data finalisation
  • 10.6 Ongoing research

CHAPTER 11 APPENDIX

  • 11.1 Future readings
  • 11.2 Research team
  • 11.3 How to contact experts in your industry
  • List of Tables
    • Table 1: Haircare category definitions
    • Table 2: Haircare distribution definitions
    • Table 3: Italy haircare value, 1998-2003 (? m, 2003 prices)
    • Table 4: Italy haircare value forecast, 2003-2008 (? m, 2003 prices)
    • Table 5: Italy haircare value, 1998-2003 (? m, nominal prices)
    • Table 6: Italy haircare value forecast, 2003-2008 (? m, nominalprices)
    • Table 7: Italy haircare value, 1998-2003 (US$ m)
    • Table 8: Italy haircare value forecast, 2003-2008 (US$ m)
    • Table 9: Italy haircare comparison with leading markets, by value,1998-2008 (US$ m)
    • Table 10: Italy haircare volume, 1998-2003 (Units m)
    • Table 11: Italy haircare volume forecast (2003-2008) (Units m)
    • Table 12: Italy haircare comparison with leading markets, by volume,1998-2008 (units m)
    • Table 13: Italy haircare brand share, by value, 2002-2003 (%)
    • Table 14: Italy haircare value, by brand, 2002-2003 (? m)
    • Table 15: Italy haircare company share, by value, 2002-2003 (%)
    • Table 16: Italy haircare value, by company, 2002-2003 (? m)
    • Table 17: Italy haircare distribution, by value, 2002-2003 (%)
    • Table 18: Italy haircare value, by distribution channel, 2002-2003 (?m)
    • Table 19: Italy haircare expenditure per head, 1998-2003 (?, 2003prices)
    • Table 20: Italy haircare forecast expenditure per head (2003-2008) (?,2003 prices)
    • Table 21: Italy haircare expenditure per head, 1998-2003 (US$)
    • Table 22: Italy haircare forecast expenditure per head (2003-2008)(US$)
    • Table 23: Italy haircare consumption per head, 1998-2003 (Units)
    • Table 24: Italy haircare forecast consumption per head (2003-2008)(Units)
    • Table 25: Italy haircare value, by age group, 2003
    • Table 26: Italy haircare value, by income group, 2003
    • Table 27: Italy haircare value, by gender, 2003
    • Table 28: Italy haircare value, by marital status, 2003
    • Table 29: Italy haircare value, by size of household, 2003
    • Table 30: Italy haircare value, by region, 2003
    • Table 31: Italy haircare value, by urban/rural residence, 2003
    • Table 32: Italy conditioner value, 1998-2003 (? m, 2003 prices)
    • Table 33: Italy conditioner value forecast, 2003-2008 (? m, 2003prices)
    • Table 34: Italy conditioner value, 1998-2003 (? m, nominal prices)
    • Table 35: Italy conditioner value forecast, 2003-2008 (? m, nominalprices)
    • Table 36: Italy conditioner value, 1998-2003 (US$ m)
    • Table 37: Italy conditioner value forecast, 2003-2008 (US$ m)
    • Table 38: Italy conditioner comparison with leading markets, by value,1998-2008 (US$ m)
    • Table 39: Italy conditioner volume, 1998-2003 (Units m)
    • Table 40: Italy conditioner volume forecast (2003-2008) (Units m)
    • Table 41: Italy conditioner comparison with leading markets, byvolume, 1998-2008 (Kg m)
    • Table 42: Italy conditioner brand share, by value, 2002-2003 (%)
    • Table 43: Italy conditioner value, by brand, 2002-2003 (? m)
    • Table 44: Italy conditioner company share, by value, 2002-2003 (%)
    • Table 45: Italy conditioner value, by company, 2002-2003 (? m)
    • Table 46: Italy conditioner distribution, by value, 2002-2003 (%)
    • Table 47: Italy conditioner value, by distribution channel, 2002-2003(? m)
    • Table 48: Italy conditioner expenditure per head, 1998-2003 (?, 2003prices)
    • Table 49: Italy conditioner forecast expenditure per head (2003-2008)(?, 2003 prices)
    • Table 50: Italy conditioner expenditure per head, 1998-2003 (US$)
    • Table 51: Italy conditioner forecast expenditure per head (2003-2008)(US$)
    • Table 52: Italy conditioner consumption per head, 1998-2003 (Units)
    • Table 53: Italy conditioner forecast consumption per head (2003-2008)(Units)
    • Table 54: Italy conditioner value, by age group, 2003
    • Table 55: Italy conditioner value, by income group, 2003
    • Table 56: Italy conditioner value, by gender, 2003
    • Table 57: Italy conditioner value, by marital status, 2003
    • Table 58: Italy conditioner value, by size of household, 2003
    • Table 59: Italy conditioner value, by region, 2003
    • Table 60: Italy conditioner value, by urban/rural residence, 2003
    • Table 61: Italy hair colorants value, 1998-2003 (? m, 2003 prices)
    • Table 62: Italy hair colorants value forecast, 2003-2008 (? m, 2003prices)
    • Table 63: Italy hair colorants value, 1998-2003 (? m, nominal prices)
    • Table 64: Italy hair colorants value forecast, 2003-2008 (? m, nominalprices)
    • Table 65: Italy hair colorants value, 1998-2003 (US$ m)
    • Table 66: Italy hair colorants value forecast, 2003-2008 (US$ m)
    • Table 67: Italy hair colorants comparison with leading markets, byvalue, 1998-2008 (US$ m)
    • Table 68: Italy hair colorants volume, 1998-2003 (Units m)
    • Table 69: Italy hair colorants volume forecast (2003-2008) (Units m)
    • Table 70: Italy hair colorants comparison with leading markets, byvolume, 1998-2008 (Kg m)
    • Table 71: Italy hair colorants brand share, by value, 2002-2003 (%)
    • Table 72: Italy hair colorants value, by brand, 2002-2003 (? m)
    • Table 73: Italy hair colorants company share, by value, 2002-2003 (%)
    • Table 74: Italy hair colorants value, by company, 2002-2003 (? m)
    • Table 75: Italy hair colorants distribution, by value, 2002-2003 (%)
    • Table 76: Italy hair colorants value, by distribution channel,2002-2003 (? m)
    • Table 77: Italy hair colorants expenditure per head, 1998-2003 (?,2003 prices)
    • Table 78: Italy hair colorants forecast expenditure per head(2003-2008) (?, 2003 prices)
    • Table 79: Italy hair colorants expenditure per head, 1998-2003 (US$)
    • Table 80: Italy hair colorants forecast expenditure per head(2003-2008) (US$)
    • Table 81: Italy hair colorants consumption per head, 1998-2003 (Units)
    • Table 82: Italy hair colorants forecast consumption per head(2003-2008) (Units)
    • Table 83: Italy hair colorants value, by age group, 2003
    • Table 84: Italy hair colorants value, by income group, 2003
    • Table 85: Italy hair colorants value, by gender, 2003
    • Table 86: Italy hair colorants value, by marital status, 2003
    • Table 87: Italy hair colorants value, by size of household, 2003
    • Table 88: Italy hair colorants value, by region, 2003
    • Table 89: Italy hair colorants value, by urban/rural residence, 2003
    • Table 90: Italy shampoo value, 1998-2003 (? m, 2003 prices)
    • Table 91: Italy shampoo value forecast, 2003-2008 (? m, 2003 prices)
    • Table 92: Italy shampoo value, 1998-2003 (? m, nominal prices)
    • Table 93: Italy shampoo value forecast, 2003-2008 (? m, nominalprices)
    • Table 94: Italy shampoo value, 1998-2003 (US$ m)
    • Table 95: Italy shampoo value forecast, 2003-2008 (US$ m)
    • Table 96: Italy shampoo comparison with leading markets, by value,1998-2008 (US$ m)
    • Table 97: Italy shampoo volume, 1998-2003 (Units m)
    • Table 98: Italy shampoo volume forecast (2003-2008) (Units m)
    • Table 99: Italy shampoo comparison with leading markets, by volume,1998-2008 (liters m)
    • Table 100: Italy shampoo brand share, by value, 2002-2003 (%)
    • Table 101: Italy shampoo value, by brand, 2002-2003 (? m)
    • Table 102: Italy shampoo company share, by value, 2002-2003 (%)
    • Table 103: Italy shampoo value, by company, 2002-2003 (? m)
    • Table 104: Italy shampoo distribution, by value, 2002-2003 (%)
    • Table 105: Italy shampoo value, by distribution channel, 2002-2003 (?m)
    • Table 106: Italy shampoo expenditure per head, 1998-2003 (?, 2003prices)
    • Table 107: Italy shampoo forecast expenditure per head (2003-2008) (?,2003 prices)
    • Table 108: Italy shampoo expenditure per head, 1998-2003 (US$)
    • Table 109: Italy shampoo forecast expenditure per head (2003-2008)(US$)
    • Table 110: Italy shampoo consumption per head, 1998-2003 (Units)
    • Table 111: Italy shampoo forecast consumption per head (2003-2008)(Units)
    • Table 112: Italy shampoo value, by age group, 2003
    • Table 113: Italy shampoo value, by income group, 2003
    • Table 114: Italy shampoo value, by gender, 2003
    • Table 115: Italy shampoo value, by marital status, 2003
    • Table 116: Italy shampoo value, by size of household, 2003
    • Table 117: Italy shampoo value, by region, 2003
    • Table 118: Italy shampoo value, by urban/rural residence, 2003
    • Table 119: Italy styling agents value, 1998-2003 (? m, 2003 prices)
    • Table 120: Italy styling agents value forecast, 2003-2008 (? m, 2003prices)
    • Table 121: Italy styling agents value, 1998-2003 (? m, nominal prices)
    • Table 122: Italy styling agents value forecast, 2003-2008 (? m,nominal prices)
    • Table 123: Italy styling agents value, 1998-2003 (US$ m)
    • Table 124: Italy styling agents value forecast, 2003-2008 (US$ m)
    • Table 125: Italy styling agents comparison with leading markets, byvalue, 1998-2008 (US$ m)
    • Table 126: Italy styling agents volume, 1998-2003 (Units m)
    • Table 127: Italy styling agents volume forecast (2003-2008) (Units m)
    • Table 128: Italy styling agents comparison with leading markets, byvolume, 1998-2008 (Kg m)
    • Table 129: Italy styling agents brand share, by value, 2002-2003 (%)
    • Table 130: Italy styling agents value, by brand, 2002-2003 (? m)
    • Table 131: Italy styling agents company share, by value, 2002-2003 (%)
    • Table 132: Italy styling agents value, by company, 2002-2003 (? m)
    • Table 133: Italy styling agents distribution, by value, 2002-2003 (%)
    • Table 134: Italy styling agents value, by distribution channel,2002-2003 (? m)
    • Table 135: Italy styling agents expenditure per head, 1998-2003 (?,2003 prices)
    • Table 136: Italy styling agents forecast expenditure per head(2003-2008) (?, 2003 prices)
    • Table 137: Italy styling agents expenditure per head, 1998-2003 (US$)
    • Table 138: Italy styling agents forecast expenditure per head(2003-2008) (US$)
    • Table 139: Italy styling agents consumption per head, 1998-2003(Units)
    • Table 140: Italy styling agents forecast consumption per head(2003-2008) (Units)
    • Table 141: Italy styling agents value, by age group, 2003
    • Table 142: Italy styling agents value, by income group, 2003
    • Table 143: Italy styling agents value, by gender, 2003
    • Table 144: Italy styling agents value, by marital status, 2003
    • Table 145: Italy styling agents value, by size of household, 2003
    • Table 146: Italy styling agents value, by region, 2003
    • Table 147: Italy styling agents value, by urban/rural residence, 2003
    • Table 148: Italy salon products value, 1998-2003 (? m, 2003 prices)
    • Table 149: Italy salon products value forecast, 2003-2008 (? m, 2003prices)
    • Table 150: Italy salon products value, 1998-2003 (? m, nominal prices)
    • Table 151: Italy salon products value forecast, 2003-2008 (? m,nominal prices)
    • Table 152: Italy salon products value, 1998-2003 (US$ m)
    • Table 153: Italy salon products value forecast, 2003-2008 (US$ m)
    • Table 154: Italy salon products comparison with leading markets, byvalue, 1998-2008 (US$ m)
    • Table 155: Italy salon products volume, 1998-2003 (Units m)
    • Table 156: Italy salon products volume forecast (2003-2008) (Units m)
    • Table 157: Italy salon products comparison with leading markets, byvolume, 1998-2008 (units m)
    • Table 160: Italy salon products company share, by value, 2002-2003 (%)
    • Table 161: Italy salon products value, by company, 2002-2003 (? m)
    • Table 162: Italy salon products distribution, by value, 2002-2003 (%)
    • Table 163: Italy salon products value, by distribution channel,2002-2003 (? m)
    • Table 164: Italy salon products expenditure per head, 1998-2003 (?,2003 prices)
    • Table 165: Italy salon products forecast expenditure per head(2003-2008) (?, 2003 prices)
    • Table 166: Italy salon products expenditure per head, 1998-2003 (US$)
    • Table 167: Italy salon products forecast expenditure per head(2003-2008) (US$)
    • Table 168: Italy salon products consumption per head, 1998-2003(Units)
    • Table 169: Italy salon products forecast consumption per head(2003-2008) (Units)
    • Table 170: Italy salon products value, by age group, 2003
    • Table 171: Italy salon products value, by income group, 2003
    • Table 172: Italy salon products value, by gender, 2003
    • Table 173: Italy salon products value, by marital status, 2003
    • Table 174: Italy salon products value, by size of household, 2003
    • Table 175: Italy salon products value, by region, 2003
    • Table 176: Italy salon products value, by urban/rural residence, 2003
    • Figure 37: Italy haircare new product launches (SKUs), 1998-2003
    • Figure 38: Italy haircare new product launches (SKUs), 2003,month-on-month
    • Table 177: Italy haircare new product launches (SKUs), by company,2003
    • Table 178: Italy haircare new product launches (reports), byingredient, 2003
    • Table 179: Italy haircare new product launches (reports) by productclaim, 2003
    • Table 180: Italy haircare new product launches, by manufacturer,Jan-Aug 2004
    • Table 181: Italy Key Facts
    • Table 182: Italy population, by age group, 1998-2003 (millions)
    • Table 183: Italy population forecast, by age group, 2003-2008(millions)
    • Table 184: Italy population, by gender, 1998-2003 (millions)
    • Table 185: Italy population forecast, by gender, 2003-2008 (millions)
    • Table 186: Italy real GDP, 1998-2003 (base year=2003) (? bn, 2003prices)
    • Table 187: Italy real GDP forecast, 2003-2008 (base year=2003) (? bn,2003 prices)
    • Table 188: Italy nominal GDP, 1998-2003 (base year = 2003) (? bn,nominal prices)
    • Table 189: Italy nominal GDP forecast, 2003-2008 (base year=2003) (?bn, nominal prices)
    • Table 190: Italy real GDP, 1998-2003 (base year = 2003) (US$ bn, 2003prices)
    • Table 191: Italy real GDP forecast, 2003-2008 (base year=2003) (US$ bn,2003 prices)
    • Table 192: Italy consumer price index, 1998-2003 (2003=100)
    • Table 193: Italy consumer price index, 2003-2008 (2003=100)
    • Table 194: Italy exchange rate, 1998-2003
  • List of Figures
    • Figure 1: Italy haircare value & value forecast, 1998-2008 (? m,2003 prices)
    • Figure 2: Italy haircare category growth comparison, by value,1998-2008
    • Figure 3: Italy haircare comparison with leading markets, by value,1998-2008
    • Figure 4: Italy haircare volume & volume forecast, 1998-2008(Units m)
    • Figure 5: Italy haircare category growth comparison, by volume,1998-2008
    • Figure 6: Italy haircare comparison with leading markets, by volume,1998-2008
    • Figure 7: Italy conditioner value & value forecast, 1998-2008 (?m, 2003 prices)
    • Figure 8: Italy conditioner segment growth comparison, by value,1998-2008
    • Figure 9: Italy conditioner comparison with leading markets, by value,1998-2008
    • Figure 10: Italy conditioner volume & volume forecast, 1998-2008(Units m)
    • Figure 11: Italy conditioner segment growth comparison, by volume,1998-2008
    • Figure 12: Italy conditioner comparison with leading markets, byvolume, 1998-2008
    • Figure 13: Italy hair colorants value & value forecast, 1998-2008(? m, 2003 prices)
    • Figure 14: Italy hair colorants segment growth comparison, by value,1998-2008
    • Figure 15: Italy hair colorants comparison with leading markets, byvalue, 1998-2008
    • Figure 16: Italy hair colorants volume & volume forecast,1998-2008 (Units m)
    • Figure 17: Italy hair colorants segment growth comparison, by value,1998-2008
    • Figure 18: Italy hair colorants comparison with leading markets, byvolume, 1998-2008
    • Figure 19: Italy shampoo value & value forecast, 1998-2008 (? m,2003 prices)
    • Figure 20: Italy shampoo segment growth comparison, by value,1998-2008
    • Figure 21: Italy shampoo comparison with leading markets, by value,1998-2008
    • Figure 22: Italy shampoo volume & volume forecast, 1998-2008(units m)
    • Figure 23: Italy shampoo segment growth comparison, by value,1998-2008
    • Figure 24: Italy shampoo comparison with leading markets, by value,1998-2008
    • Figure 25: Italy styling agents value & value forecast, 1998-2008(? m, 2003 prices)
    • Figure 26: Italy styling agents value, 1998-2003 (? m, 2003 prices)
    • Figure 27: Italy styling agents comparison with leading markets, byvalue, 1998-2008
    • Figure 28: Italy styling agents volume & volume forecast,1998-2008 (units m)
    • Figure 29: Italy styling agents segment growth comparison, by value,1998-2008
    • Figure 30: Italy styling agents comparison with leading markets, byvalue, 1998-2008
    • Figure 31: Italy salon products value & value forecast, 1998-2008(? m, 2003 prices)
    • Figure 32: Italy salon products segment growth comparison, by value,1998-2008
    • Figure 33: Italy salon products comparison with leading markets, byvalue, 1998-2008
    • Figure 34: Italy salon products volume & volume forecast,1998-2008 (units m)
    • Figure 35: Italy salon products segment growth comparison, by value,1998-2008
    • Figure 36: Italy salon products comparison with leading markets, byvalue, 1998-2008
    • Figure 39: Map of Italy
    • Figure 40: Annual data review process

Haircare in Italy to 2008

Publisher: Datamonitor

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