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How Britain Shops 2007: Food & Grocery
Product Type: Market Research Report Publication Date: Apr 19, 2007
 
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SUMMARY

Overview

Introduction

Verdict Research: How Britain Shops 2007: Food & Grocery provides a detailed overview of the shopping habits of consumers. It examines, who shops for food & grocery, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

  • A thorough analysis of the way customers shop in the food & grocery sector, complete with profiles of leading retailers.
  • Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors.
  • Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.

Report Highlights

The Big Four continue to assert their dominance in the food & grocery market. Collectively these retailers now account for 82.1% of main users. This has been fuelled by the relentless rise of Tesco, and much improved trading from Sainsbury, Asda and Morrison.

As healthy and ethical food continues to rise up the consumer agenda, range has become a more important driver of loyalty, while price has fallen.

Across the adult population, 79.0% regularly shop for food & groceries. While it is a fractional decline of 0.2 percentage points on the previous year, the high level of participation is reflective of consumer needs and the widespread availability of food & grocery products.

Reasons to Purchase

  • How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
  • Use this report to understand what drives the loyalty of your customers and find out where they also shop.
  • Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.

TABLE OF CONTENTS

  • CHAPTER 1 INTRODUCTION
    • What is cDNA?
  • CHAPTER 2 EXECUTIVE SUMMARY
    • Key Findings
    • Retailer Highlights
    • Profile of Food & Groceries Shoppers
    • Penetration of Food & Groceries Shoppers
    • Retailer Usage
    • Main User Share by Region
    • Conversion Rates
    • Shopping Around
    • Loyalty
    • Drivers of Loyalty/Disloyalty
  • CHAPTER 3 ALDI
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 4 ASDA
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 5 CO-OP
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 6 ICELAND
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 7 LIDL
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 8 MARKS & SPENCER
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • CHAPTER 9 MORRISON
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 10 SAINSBURY
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • CHAPTER 11 SOMERFIELD
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
    • Competitors
  • CHAPTER 12 TESCO
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 13 WAITROSE
    • Key Findings
    • Visitors
    • Main Users
    • Conversion Rates
    • Loyalty
  • CHAPTER 14 APPENDIX
    • Basic Methodology
    • Selection of Parliamentary Constituencies
      • Metropolitan County
      • Other 100% Urban
      • Mixed Urban/Rural
      • Rural
    • Selection of Enumeration Districts
    • Selection of Respondents
    • Post Survey Weighting
    • List of Tables
      • Table 1: Profile of food & groceries shoppers by region 2007
      • Table 2: Share of active food & groceries shoppers regularly using each retailer (%) 2003-2007
      • Table 3: Share of active food & groceries shoppers using a given retailer as their main store (%) 2003-2007
      • Table 4: Share of active food & groceries shoppers naming a retailer as their main store by TV region (%) 2007
      • Table 5: Average rate of conversion from visitor to main user - by TV region (%) 2007
      • Table 6: Average number of other stores used - by TV region 2007
      • Table 7: Proportion of food & groceries shoppers that are loyal to their main store - by TV region (%) 2007
      • Figure 18: Proportion of loyal main users identifying drivers of loyalty (%) 2003-2007
      • Table 8: Detailed drivers of loyalty (%) 2007
      • Table 9: Loyalty scores by retailer (%) 2003-2007
      • Table 10: Disloyalty scores by retailer (%) 2003-2007
      • Table 11: What disloyal users preferred about other stores (%) 2003-2007
      • Table 12: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Aldi 2007
      • Table 13: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Aldi 2007
      • Table 14: Conversion rates by region - percentage of Aldi visitors who are also main users in each region 2007
      • Table 15: Loyalty by region - percentage of Aldi main users in each region who are loyal 2007
      • Table 16: Drivers of loyalty 2007
      • Table 17: Drivers of disloyalty 2007
      • Table 18: Potential change - Aldi main user gains and losses % if preferences were played out 2007
      • Table 19: Other retailers used - stores most used by Aldi customers in other sectors 2007
      • Table 20: Other food & grocery stores used - stores visited by Aldi food & grocery main users 2003-2007
      • Table 21: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Asda 2007
      • Table 22: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Asda 2007
      • Table 23: Conversion rates by region - percentage of Asda visitors who are also main users in each region 2007
      • Table 24: Loyalty by region - percentage of Asda main users in each region who are loyal 2007
      • Table 25: Drivers of loyalty 2007
      • Table 26: Drivers of disloyalty 2007
      • Table 27: Potential change - Asda main user gains and losses % if preferences were played out 2007
      • Table 28: Other retailers used - stores most used by Asda customers in other sectors 2007
      • Table 29: Other food & grocery stores used - stores visited by Asda food & grocery main users 2003-2007
      • Table 30: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting a Co-op 2007
      • Table 31: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using a Co-op 2007
      • Table 32: Conversion rates by region - percentage of Co-op visitors who are also main users in each region 2007
      • Table 33: Loyalty by region - percentage of Co-op main users in each region who are loyal 2007
      • Table 34: Drivers of loyalty 2007
      • Table 35: Drivers of disloyalty 2007
      • Table 36: Potential change - Co-op main user gains and losses % if preferences were played out 2007
      • Table 37: Other retailers used - stores most used by Co-ops' customers in other sectors 2007
      • Table 38: Other food & grocery stores used - stores visited by Co-ops' food & grocery main users 2003-2007
      • Table 39: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Iceland 2007
      • Table 40: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Iceland 2007
      • Table 41: Conversion rates by region - percentage of Iceland visitors who are also main users in each region 2007
      • Table 42: Loyalty by region - percentage of Iceland main users in each region who are loyal 2007
      • Table 43: Drivers of loyalty 2007
      • Table 44: Drivers of disloyalty 2007
      • Table 45: Potential change - Iceland main user gains and losses % if preferences were played out 2007
      • Table 46: Other retailers used - stores most used by Iceland customers in other sectors 2007
      • Table 47: Other food & grocery stores used - stores visited by Iceland food & grocery main users 2003-2007
      • Table 48: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Lidl 2007
      • Table 49: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Lidl 2007
      • Table 50: Conversion rates by region - percentage of Lidl visitors who are also main users in each region 2007
      • Table 51: Loyalty by region - percentage of Lidl main users in each region who are loyal 2007
      • Table 52: Drivers of loyalty 2007
      • Table 53: Drivers of disloyalty 2007
      • Table 54: Potential change - Lidl main user gains and losses % if preferences were played out 2007
      • Table 55: Other retailers used - stores most used by Lidl customers in other sectors 2007
      • Table 56: Other food & grocery stores used - stores visited by Lidl food & grocery main users 2003-2007
      • Table 57: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Marks & Spencer 2007
      • Table 58: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using M&S 2007
      • Table 59: Conversion rates by region - percentage of Marks & Spencer visitors who are also main users in each region 2007
      • Table 60: Loyalty by region - percentage of Marks & Spencer main users in each region who are loyal 2007
      • Table 61: Drivers of loyalty 2007
      • Table 62: Drivers of disloyalty 2007
      • Table 63: Potential change - Marks & Spencer main user gains and losses % if preferences were played out 2007
      • Table 64: Other retailers used - stores most used by Marks & Spencer customers in other sectors 2007
      • Table 65: Other food & grocery stores used - stores visited by Marks & Spencer food & grocery main users 2003-2007
      • Table 66: Visitor share by region - percentage of all food & grocery shoppers in each TV region 2007
      • Table 67: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Morrison 2007
      • Table 68: Conversion rates by region - percentage of Morrison visitors who are also main users in each region 2007
      • Table 69: Loyalty by region - percentage of Morrison main users in each region who are loyal 2007
      • Table 70: Drivers of loyalty 2007
      • Table 71: Drivers of disloyalty 2007
      • Table 72: Potential change - Morrison main user gains and losses % if preferences were played out 2007
      • Table 73: Other retailers used - stores most used by Morrison customers in other sectors 2007
      • Table 74: Other food & grocery stores used - stores visited by Morrison food & grocery main users 2003-2007
      • Table 75: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Sainsbury 2007
      • Table 76: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Sainsbury 2007
      • Table 77: Conversion rates by region - percentage of Sainsbury visitors who are also main users in each region 2007
      • Table 78: Loyalty by region - percentage of Sainsbury main users in each region who are loyal 2007
      • Table 79: Drivers of loyalty 2007
      • Table 80: Drivers of disloyalty 2007
      • Table 81: Potential change - Sainsbury main user gains and losses % if preferences were played out 2007
      • Table 82: Other retailers used - stores most used by Sainsbury customers in other sectors 2007
      • Table 83: Other food & grocery stores used - stores visited by Sainsbury food & grocery main users 2003-2007
      • Table 84: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Somerfield 2007
      • Table 85: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Somerfield 2007
      • Table 86: Conversion rates by region - percentage of Somerfield visitors who are also main users in each region 2007
      • Table 87: Loyalty by region - percentage of Somerfield main users in each region who are loyal 2007
      • Table 88: Drivers of loyalty 2007
      • Table 89: Drivers of disloyalty 2007
      • Table 90: Potential change - Somerfield main user gains and losses % if preferences were played out 2007
      • Table 91: Other retailers used - stores most used by Somerfield customers in other sectors 2007
      • Table 92: Other food & grocery stores used - stores visited by Somerfield food & grocery main users 2003-2007
      • Table 93: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Tesco 2007
      • Table 94: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Tesco 2007
      • Table 95: Conversion rates by region - percentage of Tesco visitors who are also main users in each region 2007
      • Table 96: Loyalty by region - percentage of Tesco main users in each region who are loyal 2007
      • Table 97: Drivers of loyalty 2007
      • Table 98: Drivers of disloyalty 2007
      • Table 99: Potential change - Tesco main user gains and losses % if preferences were played out 2007
      • Table 100: Other retailers used - stores most used by Tesco customers in other sectors 2007
      • Table 101: Other food & grocery stores used - stores visited by Tesco food & grocery main users 2003-2007
      • Table 102: Visitor share by region - percentage of all food & grocery shoppers in each TV region visiting Waitrose 2007
      • Table 103: Main user share by region - percentage of all food & grocery shoppers in each TV region mainly using Waitrose 2007
      • Table 104: Conversion rates by region - percentage of Waitrose visitors who are also main users in each region 2007
      • Table 105: Loyalty by region - percentage of Waitrose main users in each region who are loyal 2007
      • Table 106: Drivers of loyalty 2007
      • Table 107: Drivers of disloyalty 2007
      • Table 108: Potential change - Waitrose main user gains and losses % if preferences were played out 2007
      • Table 109: Other retailers used - stores most used by Waitrose customers in other sectors 2007
      • Table 110: Other food & grocery stores used - stores visited by Waitrose food & grocery main users 2003-2007
      • Table 111: Sample sizes by sector 2007
    • List of Figures
      • Figure 1: Share of shoppers (%) 2003-2007
      • Figure 2: Profile of food & groceries shoppers by gender (%) 2003-2007
      • Figure 3: Proportion of food & groceries shoppers by age bracket (%) 2003-2007
      • Figure 4: Profile of food & groceries shoppers by socio-economic class (%) 2003-2007
      • Figure 5: Proportion of consumers who shop for food & grocery - by demographics (%) 2007
      • Figure 6: Proportion of consumers who shop for food & groceries - by TV region (%) 2007
      • Figure 7: Concentration of main user share of Top Five retailers 2005
      • Figure 8: Concentration of main user share of Top Five retailers 2006
      • Figure 9: Concentration of main user share of Top Five retailers 2007
      • Figure 10: Average rate of conversion from visitor to main user (%) 2003-2007
      • Figure 11: Rate of conversion from visitors to main users - by retailer (%) 2007
      • Figure 12: Average number of other stores used 2003-2007
      • Figure 13: Average number of other stores used - by retailer 2007
      • Figure 14: Proportion of food & groceries shoppers that are loyal to their main store (%) 2003-2007
      • Figure 15: Proportion of food & groceries shoppers that are loyal to their main store - by demographic group (%) 2007
      • Figure 16: Proportion of food & groceries main users who are loyal to their main store (%) 2007
      • Figure 17: Percentage point change in loyalty rates since last year by retailer 2007
      • Figure 19: Visitor share - percentage of all food & grocery shoppers visiting Aldi 2003-2007
      • Figure 20: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Aldi 2007
      • Figure 21: Main user share - percentage of all food & grocery shoppers who mainly use Aldi 2003-2007
      • Figure 22: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Aldi 2007
      • Figure 23: Conversion rates - percentage of Aldi visitors who are also main users 2003-2007
      • Figure 24: Conversion rates by demographic group - percentage of Aldi visitors who are also main users in each demographic segment 2007
      • Figure 25: Loyalty - percentage of Aldi main users who are loyal 2003-2007
      • Figure 26: Loyalty by demographics - percentage of Aldi main users in each demographic segment who are loyal 2007
      • Figure 27: Preference stores (%) - main stores preferred by disloyal main users of Aldi in food & grocery 2007
      • Figure 28: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 29: Visitor share - percentage of all food & grocery shoppers visiting Asda 2003-2007
      • Figure 30: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Asda 2007
      • Figure 31: Main user share - percentage of all food & grocery shoppers who mainly use Asda 2003-2007
      • Figure 32: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Asda 2007
      • Figure 33: Conversion rates - percentage of Asda visitors who are also main users 2003-2007
      • Figure 34: Conversion rates by demographic group - percentage of Asda visitors who are also main users in each demographic segment 2007
      • Figure 35: Loyalty - percentage of Asda main users who are loyal 2003-2007
      • Figure 36: Loyalty by demographics - percentage of Asda main users in each demographic segment who are loyal 2007
      • Figure 37: Preference stores (%) - main stores preferred by disloyal main users of Asda in food & grocery 2007
      • Figure 38: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 39: Visitor share - percentage of all food & grocery shoppers visiting a Co-op 2003-2007
      • Figure 40: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting a Co-op 2007
      • Figure 41: Main user share - percentage of all food & grocery shoppers who mainly use a Co-op 2003-2007
      • Figure 42: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using a Co-op 2007
      • Figure 43: Conversion rates - percentage of Co-op visitors who are also main users 2003-2007
      • Figure 44: Conversion rates by demographic group - percentage of Co-op visitors who are also main users in each demographic segment 2007
      • Figure 45: Loyalty - percentage of Co-op main users who are loyal 2003-2007
      • Figure 46: Loyalty by demographics - percentage of Co-op main users in each demographic segment who are loyal 2007
      • Figure 47: Preference stores (%) - main stores preferred by disloyal main users of a Co-op in food & grocery 2007
      • Figure 48: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 49: Visitor share - percentage of all food & grocery shoppers visiting Iceland 2003-2007
      • Figure 50: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Iceland 2007
      • Figure 51: Main user share - percentage of all food & grocery shoppers who mainly use Iceland 2003-2007
      • Figure 52: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Iceland 2007
      • Figure 53: Conversion rates - percentage of Iceland visitors who are also main users 2003-2007
      • Figure 54: Conversion rates by demographic group - percentage of Iceland visitors who are also main users in each demographic segment 2007
      • Figure 55: Loyalty - percentage of Iceland main users who are loyal 2003-2007
      • Figure 56: Loyalty by demographics - percentage of Iceland main users in each demographic segment who are loyal 2007
      • Figure 57: Preference stores (%) - main stores preferred by disloyal main users of Iceland in food & grocery 2007
      • Figure 58: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 59: Visitor share - percentage of all food & grocery shoppers visiting Lidl 2003-2007
      • Figure 60: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Lidl 2007
      • Figure 61: Main user share - percentage of all food & grocery shoppers who mainly use Lidl 2003-2007
      • Figure 62: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Lidl 2007
      • Figure 63: Conversion rates - percentage of Lidl visitors who are also main users 2003-2007
      • Figure 64: Conversion rates by demographic group - percentage of Lidl visitors who are also main users in each demographic segment 2007
      • Figure 65: Loyalty - percentage of Lidl main users who are loyal 2003-2007
      • Figure 66: Loyalty by demographics - percentage of Lidl main users in each demographic segment who are loyal 2007
      • Figure 67: Preference stores (%) - main stores preferred by disloyal main users of Lidl in food & grocery 2007
      • Figure 68: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 69: Visitor share - percentage of all food & grocery shoppers visiting Marks & Spencer 2003-2007
      • Figure 70: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Marks & Spencer 2007
      • Figure 71: Main user share - percentage of all food & grocery shoppers who mainly use Marks & Spencer 2003-2007
      • Figure 72: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Marks & Spencer 2007
      • Figure 73: Conversion rates - percentage of Marks & Spencer visitors who are also main users 2003-2007
      • Figure 74: Conversion rates by demographic group - percentage of Marks & Spencer visitors who are also main users in each demographic segment 2007
      • Figure 75: Loyalty - percentage of Marks & Spencer main users who are loyal 2003-2007
      • Figure 76: Loyalty by demographics - percentage of Marks & Spencer main users in each demographic segment who are loyal 2007
      • Figure 77: Preference stores (%) - main stores preferred by disloyal main users of Marks & Spencer in food & grocery 2007
      • Figure 78: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 79: Visitor share - percentage of all food & grocery shoppers visiting Morrison 2003-2007
      • Figure 80: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Morrison 2007
      • Figure 81: Main user share - percentage of all food & grocery shoppers who mainly use Morrison 2003-2007
      • Figure 82: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Morrison 2007
      • Figure 83: Conversion rates - percentage of Morrison visitors who are also main users 2003-2007
      • Figure 84: Conversion rates by demographic group - percentage of Morrison visitors who are also main users in each demographic segment 2007
      • Figure 85: Loyalty - percentage of Morrison main users who are loyal 2003-2007
      • Figure 86: Loyalty by demographics - percentage of Morrison main users in each demographic segment who are loyal 2007
      • Figure 87: Preference stores (%) - main stores preferred by disloyal main users of Morrison in food & grocery 2007
      • Figure 88: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 89: Visitor share - percentage of all food & grocery shoppers visiting Sainsbury 2003-2007
      • Figure 90: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Sainsbury 2007
      • Figure 91: Main user share - percentage of all food & grocery shoppers who mainly use Sainsbury 2003-2007
      • Figure 92: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Sainsbury 2007
      • Figure 93: Conversion rates - percentage of Sainsbury visitors who are also main users 2003-2007
      • Figure 94: Conversion rates by demographic group - percentage of Sainsbury visitors who are also main users in each demographic segment 2007
      • Figure 95: Loyalty - percentage of Sainsbury main users who are loyal 2003-2007
      • Figure 96: Loyalty by demographics - percentage of Sainsbury main users in each demographic segment who are loyal 2007
      • Figure 97: Preference stores (%) - main stores preferred by disloyal main users of Sainsbury in food & grocery 2007
      • Figure 98: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 99: Visitor share - percentage of all food & grocery shoppers visiting Somerfield 2003-2007
      • Figure 100: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Somerfield 2007
      • Figure 101: Main user share - percentage of all food & grocery shoppers who mainly use Somerfield 2003-2007
      • Figure 102: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Somerfield 2007
      • Figure 103: Conversion rates - percentage of Somerfield visitors who are also main users 2003-2007
      • Figure 104: Conversion rates by demographic group - percentage of Somerfield visitors who are also main users in each demographic segment 2007
      • Figure 105: Loyalty - percentage of Somerfield main users who are loyal 2003-2007
      • Figure 106: Loyalty by demographics - percentage of Somerfield main users in each demographic segment who are loyal 2007
      • Figure 107: Preference stores (%) - main stores preferred by disloyal main users of Somerfield in food & grocery 2007
      • Figure 108: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 109: Visitor share - percentage of all food & grocery shoppers visiting Tesco 2003-2007
      • Figure 110: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Tesco 2007
      • Figure 111: Main user share - percentage of all food & grocery shoppers who mainly use Tesco 2003-2007
      • Figure 112: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Tesco 2007
      • Figure 113: Conversion rates - percentage of Tesco visitors who are also main users 2003-2007
      • Figure 114: Conversion rates by demographic group - percentage of Tesco visitors who are also main users in each demographic segment 2007
      • Figure 115: Loyalty - percentage of Tesco main users who are loyal 2003-2007
      • Figure 116: Loyalty by demographics - percentage of Tesco main users in each demographic segment who are loyal 2007
      • Figure 117: Preference stores (%) - main stores preferred by disloyal main users of Tesco in food & grocery 2007
      • Figure 118: Shopping around - number of other stores used in addition to main store 2003-2007
      • Figure 119: Visitor share - percentage of all food & grocery shoppers visiting Waitrose 2003-2007
      • Figure 120: Visitor share by demographic group - percentage of all food & grocery shoppers in each demographic segment visiting Waitrose 2007
      • Figure 121: Main user share - percentage of all food & grocery shoppers who mainly use Waitrose 2003-2007
      • Figure 122: Main user share by demographic group - percentage of all food & grocery shoppers in each demographic segment mainly using Waitrose 2007
      • Figure 123: Conversion rates - percentage of Waitrose visitors who are also main users 2003-2007
      • Figure 124: Conversion rates by demographic group - percentage of Waitrose visitors who are also main users in each demographic segment 2007
      • Figure 125: Loyalty (%) - percentage of Waitrose main users who are loyal 2003-2007
      • Figure 126: Loyalty by demographics - percentage of Waitrose main users in each demographic segment who are loyal 2007
      • Figure 127: Preference stores - main stores preferred by disloyal main users of Waitrose in food & grocery 2007
      • Figure 128: Shopping around - number of other stores used in addition to main store 2003-2007

How Britain Shops 2007: Food & Grocery

Publisher: Datamonitor

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