Card Issuer Profile: Barclaycard

SUMMARY

Overview

Introduction

Barclaycard is one of the largest credit card issuers in the UK and is present in the US, Europe and Africa. This profile focuses on Barclaycard's consumer card operations, providing an overview of its current market positioning and outlook.

Reasons to Purchase

• Gain a detailed understanding of Barclaycard's strategy and approach in the card issuing space.
• Find out Datamonitor's opinion on Barclaycard's outlook for the future.
• Learn how Datamonitor rates Barclaycard in its unique benchmark exercise.

TABLE OF CONTENTS

• Overview
  • Catalyst
  • Summary
• Table of Contents
• Table of figures
• Table of tables
• Barclaycard
  • Key findings
  • Company overview
    • Background
    • Ownership & management
      • Barclays Board of Directors
      • Employees
      • Management values
    • Company structure
      • Barclaycard is composed of four separate divisions
    • Geographic coverage
      • Barclaycard has expanded internationally through acombination of direct market entry and organic growth, acquisition andstrategic partnerships
    • Card statistics
      • Number of cards in issue
      • Balances outstanding
    • Key financials
      • Profit and loss account
      • Balance sheet
  • Product overview
    • Card product offering
      • Barclaycard's product range is designed to appeal to arange of customer segments
      • Product innovation has also proved an effective tool forBarclaycard to reach and retain customers from particular segments
      • In line with its strategy Barclaycard is among the firstto implement contactless technology
    • Distribution
  • Company outlook
    • Growing its international business is critical to thefuture potential of Barclaycard as a whole
      • Generating significant growth in the UK market will bedifficult
      • Barclaycard must look beyond the UK if it is to continueto grow
    • To achieve this, there has been a move towards apartnership strategy
      • The mixed performance of the monoline model necessitateda shift in approach
      • Barclaycard's new model is based on delivering fasterand more secure results: one of acquisition and strategic partnershipswith incumbent players
      • Barclaycard International has a strong presence inEurope and will look to develop its key markets
      • The US remains an important market and there have been agreat number of new partnership deals
      • Barclaycard already has a presence in Africa, on whichit could look to build its card operations further
      • The Barclays-ABN AMRO merger has the potential to createfurther growth opportunities for Barclaycard
  • Datamonitor Competitor Benchmark
• APPENDIX
  • Definitions
    • Co-branded card
    • Commercial card
    • Corporate card
    • Credit card
    • Private label card
    • Purchasing cards
  • Data
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Tables
  • Table 1: Barclays Board of Directors and ExecutiveCommittee details, 2006
  • Table 2: Barclays group global employees by function,2002-2006
  • Table 3: Timeline of Barclaycard's major market entryand expansion activities, 1966-2007
  • Table 4: Barclaycard's cards in issue breakdown bycountry, 2003-2006
  • Table 5: Details of Barclaycard's UK product range,2007
  • Table 6: Scorecard logic, part one
  • Table 7: Scorecard logic, part two
  • Table 8: Barclaycard credit cards in issue bygeography, 2006
  • Table 9: Barclaycard credit cards in issue bydivision, 2003-2006
  • Table 10: Barclaycard credit card receivables,2002-2006
  • Table 11: The revenues, costs and net profits of theBarclays group, 2002-2006
  • Table 12: Barclaycard's revenues, costs, and netprofits, 2002-2006
  • Table 13: Barclays' operating income by sector, 2006
  • Table 14: Barclays' assets, 2002-2006
  • Table 15: Current relevant Datamonitor publications,2007
  • Table 16: Future relevant Datamonitor publications,2007
• List of Figures
  • Figure 1: Barclaycard's international card and lendingbusiness locations, 2007
  • Figure 2: Barclaycard US is growing in importance,2007
  • Figure 3: Barclaycard International has demonstratedstrong overall growth, 2002-2006
  • Figure 4: Overall, Barclaycard International isgaining in significance, 2003-2006
  • Figure 5: Barclaycard has enjoyed strong growth inbalances outstanding, 2002-2006
  • Figure 6: Barclaycard has seen its profit fall overthe last few years, 2002-2006
  • Figure 7: Barclaycard contributed over five per centto the Barclays overall profit, 2006
  • Figure 8: Barclays has a large balance sheet,2002-2006
  • Figure 9: Barclaycard Competitor Benchmark, 2007