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SUMMARY
Overview
Introduction
Verdict Research: Consumer Insights 2007 are based around individual retailers
and provide a highly detailed, data-rich overview of a retailer's customers,
drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group.
TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- George (Asda) share of shoppers
- George (Asda) share of shoppers by demographics
- George (Asda) share of shoppers by television region
- George (Asda) share of shoppers by household characteristics
- George (Asda) share of shoppers by other characteristics and ACORN
classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- George (Asda) conversion of visitors to main users
- George (Asda) conversion of visitors to main users by demographics and
region
- George (Asda) conversion of visitors to main users by household
characteristics
- Non-converting customers
- Profile of George (Asda) non-converting customers by demographics and
region
- CHAPTER 4 PROFILE OF SHOPPERS
- George (Asda) profile of shoppers by demographics
- George (Asda) profile of shoppers by television region
- George (Asda) profile of shoppers by household characteristics
- George (Asda) profile of shoppers by other characteristics and ACORN
classification
- CHAPTER 5 LOYALTY
- George (Asda) loyalty of main users
- George (Asda) loyalty of main users by demographics and region
- George (Asda) loyalty of main users by household characteristics
- George (Asda) basic drivers of loyalty and disloyalty
- George (Asda) detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in Clothing
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for George (Asda) in Clothing
- Table 2: George (Asda) change in visitor share (%) 2003-2007
- Table 3: George (Asda) change in main user share (%) 2003-2007
- Table 4: George (Asda) visitor and main user share by ACORN
classification (%) 2007
- Table 5: George (Asda) change in conversion rates (%) 2003-2007
- Table 6: George (Asda) change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of George (Asda) (%)
2007
- Table 8: George (Asda) visitor and main user profile by household
tenure (%) 2007
- Table 9: George (Asda) change in loyalty (%) 2003-2007
- Table 10: George (Asda) change in disloyalty (%) 2003-2007
- Table 11: George (Asda) drivers of loyalty (%) 2003-2007
- Table 12: George (Asda) drivers of disloyalty (%) 2003-2007
- Table 13: George (Asda) detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 16: Sample sizes by sector 2007
- List of Figures
- Figure 1: George (Asda) visitor share (%) 2003-2007
- Figure 2: George (Asda) main user share (%) 2003-2007
- Figure 3: George (Asda) visitor share by demographic group (%) 2007
- Figure 4: George (Asda) main user share by demographic group (%) 2007
- Figure 5: George (Asda) visitor share by television region (%) 2007
- Figure 6: George (Asda) main user share by television region (%) 2007
- Figure 7: George (Asda) visitor and main user share by household
tenure (%) 2007
- Figure 8: George (Asda) visitor and main user share by number of
people in household (%) 2007
- Figure 9: George (Asda) visitor and main user share by children in
household (%) 2007
- Figure 10: George (Asda) visitor and main user share by number of cars
in household (%) 2007
- Figure 11: George (Asda) visitor and main user share by working status
(%) 2007
- Figure 12: George (Asda) visitor and main user share by marital status
(%) 2007
- Figure 13: George (Asda) conversion rates (%) 2003-2007
- Figure 14: George (Asda) non-conversion rates (%) 2003-2007
- Figure 15: George (Asda) conversion rates by demographic group (%) 2007
- Figure 16: George (Asda) conversion rates by region (%) 2007
- Figure 17: George (Asda) conversion rates by household tenure (%) 2007
- Figure 18: George (Asda) conversion rates by number of people in
household (%) 2007
- Figure 19: George (Asda) conversion rates by children in household (%)
2007
- Figure 20: George (Asda) conversion rates by number of cars in
household (%) 2007
- Figure 21: George (Asda) non-conversion rates (%) 2003-2007
- Figure 22: George (Asda) non-conversion rates by demographic group (%)
2007
- Figure 23: Demographic profile of non-converting George (Asda)
visitors (%) 2007
- Figure 24: Regional profile of non-converting George (Asda) visitors
(%) 2007
- Figure 25: George (Asda) visitor profile by demographic group (%) 2007
- Figure 26: George (Asda) main user profile by demographic group (%)
2007
- Figure 27: George (Asda) visitor profile by television region (%) 2007
- Figure 28: George (Asda) main user profile by region (%) 2007
- Figure 29: George (Asda) visitor and main user profile by household
tenure (%) 2007
- Figure 30: George (Asda) visitor and main user profile by number of
people in household (%) 2007
- Figure 31: George (Asda) and main user profile by children in
household (%) 2007
- Figure 32: George (Asda) visitor and main user profile by number of
cars in household (%) 2007
- Figure 33: George (Asda) visitor and main user profile by working
status (%) 2007
- Figure 34: George (Asda) visitor and main user profile by marital
status (%) 2007
- Figure 35: George (Asda) loyalty (%) 2003-2007
- Figure 36: George (Asda) disloyalty (%) 2003-2007
- Figure 37: George (Asda) loyalty by demographics (%) 2007
- Figure 38: George (Asda) loyalty by region (%) 2007
- Figure 39: George (Asda) loyalty by household tenure (%) 2007
- Figure 40: George (Asda) loyalty by number of people in household (%)
2007
- Figure 41: George (Asda) loyalty by children in household (%) 2007
- Figure 42: George (Asda) loyalty by number of cars in household (%)
2007
- Figure 43: George (Asda) - other Clothing stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007
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