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SUMMARY
Overview
Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer's
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group.
TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- Asda share of shoppers
- Asda share of shoppers by demographics
- Asda share of shoppers by television region
- Asda share of shoppers by household characteristics
- Asda share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Asda conversion of visitors to main users
- Asda conversion of visitors to main users by demographics and region
- Asda conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Asda non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Asda profile of shoppers by demographics
- Asda profile of shoppers by television region
- Asda profile of shoppers by household characteristics
- Asda profile of shoppers by other characteristics and ACORN
classification
- CHAPTER 5 LOYALTY
- Asda loyalty of main users
- Asda loyalty of main users by demographics and region
- Asda loyalty of main users by household characteristics
- Asda basic drivers of loyalty and disloyalty
- Asda detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in food & grocery
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for Asda in food & grocery
- Table 2: Asda change in visitor share (%) 2003-2007
- Table 3: Asda change in main user share (%) 2003-2007
- Table 4: Asda visitor and main user share by ACORN classification (%)
2007
- Table 5: Asda change in conversion rates (%) 2003-2007
- Table 6: Asda change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of Asda (%) 2007
- Table 8: Asda visitor and main user profile by household tenure (%)
2007
- Table 9: Asda change in loyalty (%) 2003-2007
- Table 10: Asda change in disloyalty (%) 2003-2007
- Table 11: Asda drivers of loyalty (%) 2003-2007
- Table 12: Asda drivers of disloyalty (%) 2003-2007
- Table 13: Asda detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 16: Sample sizes by sector 2007
- List of Figures
- Figure 1: Asda visitor share (%) 2003-2007
- Figure 2: Asda main user share (%) 2003-2007
- Figure 3: Asda visitor share by demographic group (%) 2007
- Figure 4: Asda main user share by demographic group (%) 2007
- Figure 5: Asda visitor share by television region (%) 2007
- Figure 6: Asda main user share by television region (%) 2007
- Figure 7: Asda visitor and main user share by household tenure (%) 2007
- Figure 8: Asda visitor and main user share by number of people in
household (%) 2007
- Figure 9: Asda visitor and main user share by children in household
(%) 2007
- Figure 10: Asda visitor and main user share by number of cars in
household (%) 2007
- Figure 11: Asda visitor and main user share by working status (%) 2007
- Figure 12: Asda visitor and main user share by marital status (%) 2007
- Figure 13: Asda conversion rates (%) 2003-2007
- Figure 14: Asda non-conversion rates (%) 2003-2007
- Figure 15: Asda conversion rates by demographic group (%) 2007
- Figure 16: Asda conversion rates by region (%) 2007
- Figure 17: Asda conversion rates by household tenure (%) 2007
- Figure 18: Asda conversion rates by number of people in household (%)
2007
- Figure 19: Asda conversion rates by children in household (%) 2007
- Figure 20: Asda conversion rates by number of cars in household (%)
2007
- Figure 21: Asda non-conversion rates (%) 2003-2007
- Figure 22: Asda non-conversion rates by demographic group (%) 2007
- Figure 23: Demographic profile of non-converting Asda visitors (%) 2007
- Figure 24: Regional profile of non-converting Asda visitors (%) 2007
- Figure 25: Asda visitor profile by demographic group (%) 2007
- Figure 26: Asda main user profile by demographic group (%) 2007
- Figure 27: Asda visitor profile by television region (%) 2007
- Figure 28: Asda main user profile by region (%) 2007
- Figure 29: Asda visitor and main user profile by household tenure (%)
2007
- Figure 30: Asda visitor and main user profile by number of people in
household (%) 2007
- Figure 31: Asda and main user profile by children in household (%) 2007
- Figure 32: Asda visitor and main user profile by number of cars in
household (%) 2007
- Figure 33: Asda visitor and main user profile by working status (%)
2007
- Figure 34: Asda visitor and main user profile by marital status (%)
2007
- Figure 35: Asda loyalty (%) 2003-2007
- Figure 36: Asda disloyalty (%) 2003-2007
- Figure 37: Asda loyalty by demographics (%) 2007
- Figure 38: Asda loyalty by region (%) 2007
- Figure 39: Asda loyalty by household tenure (%) 2007
- Figure 40: Asda loyalty by number of people in household (%) 2007
- Figure 41: Asda loyalty by children in household (%) 2007
- Figure 42: Asda loyalty by number of cars in household (%) 2007
- Figure 43: Asda - other food & grocery stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007
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