Home About Us FAQ Policies Contact Site Map
 
 
QUICK SEARCH
   Advanced Search
 
 
 
   
 
Stay updated on your favorite report topics! We are adding hundreds of new reports daily. Receive email alerts when those reports affect you!

Stay on top of your industry.
  
 

UK Consumer Insights 2007: Homebase - DIY
Product Type: Market Research Report Publication Date: Jun 04, 2007
 
Request a sample from "The Infoshop", another service of Global Information.

SUMMARY

Overview

Introduction

Verdict Research: Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group

TABLE OF CONTENTS

  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Homebase share of shoppers
    • Homebase share of shoppers by demographics
    • Homebase share of shoppers by television region
    • Homebase share of shoppers by household characteristics
    • Homebase share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Homebase conversion of visitors to main users
    • Homebase conversion of visitors to main users by demographics and region
    • Homebase conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Homebase non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Homebase profile of shoppers by demographics
    • Homebase profile of shoppers by television region
    • Homebase profile of shoppers by household characteristics
    • Homebase profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Homebase loyalty of main users
    • Homebase loyalty of main users by demographics and region
    • Homebase loyalty of main users by household characteristics
    • Homebase basic drivers of loyalty and disloyalty
    • Homebase detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in DIY
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
      • Metropolitan county
      • Other 100% urban
      • Mixed urban/rural
      • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
    • List of Tables
      • Table 1: Key performance indicators for Homebase in DIY
      • Table 2: Homebase change in visitor share (%) 2003-2007
      • Table 3: Homebase change in main user share (%) 2003-2007
      • Table 4: Homebase visitor and main user share by ACORN classification (%) 2007
      • Table 5: Homebase change in conversion rates (%) 2003-2007
      • Table 6: Homebase change in non-conversion rates (%) 2003-2007
      • Table 7: Main stores non-converters use instead of Homebase (%) 2007
      • Table 8: Homebase visitor and main user profile by household tenure (%) 2007
      • Table 9: Homebase change in loyalty (%) 2003-2007
      • Table 10: Homebase change in disloyalty (%) 2003-2007
      • Table 11: Homebase drivers of loyalty (%) 2003-2007
      • Table 12: Homebase drivers of disloyalty (%) 2003-2007
      • Table 13: Homebase detailed drivers of loyalty (%) 2007
      • Table 14: Cross sector matrix shopping (%) 2007
      • Table 15: Other retailers used (%) 2007
      • Table 16: Sample sizes by sector 2007
    • List of Figures
      • Figure 1: Homebase visitor share (%) 2003-2007
      • Figure 2: Homebase main user share (%) 2003-2007
      • Figure 3: Homebase visitor share by demographic group (%) 2007
      • Figure 4: Homebase main user share by demographic group (%) 2007
      • Figure 5: Homebase visitor share by television region (%) 2007
      • Figure 6: Homebase main user share by television region (%) 2007
      • Figure 7: Homebase visitor and main user share by household tenure (%) 2007
      • Figure 8: Homebase visitor and main user share by number of people in household (%) 2007
      • Figure 9: Homebase visitor and main user share by children in household (%) 2007
      • Figure 10: Homebase visitor and main user share by number of cars in household (%) 2007
      • Figure 11: Homebase visitor and main user share by working status (%) 2007
      • Figure 12: Homebase visitor and main user share by marital status (%) 2007
      • Figure 13: Homebase conversion rates (%) 2003-2007
      • Figure 14: Homebase non-conversion rates (%) 2003-2007
      • Figure 15: Homebase conversion rates by demographic group (%) 2007
      • Figure 16: Homebase conversion rates by region (%) 2007
      • Figure 17: Homebase conversion rates by household tenure (%) 2007
      • Figure 18: Homebase conversion rates by number of people in household (%) 2007
      • Figure 19: Homebase conversion rates by children in household (%) 2007
      • Figure 20: Homebase conversion rates by number of cars in household (%) 2007
      • Figure 21: Homebase non-conversion rates (%) 2003-2007
      • Figure 22: Homebase non-conversion rates by demographic group (%) 2007
      • Figure 23: Demographic profile of non-converting Homebase visitors (%) 2007
      • Figure 24: Regional profile of non-converting Homebase visitors (%) 2007
      • Figure 25: Homebase visitor profile by demographic group (%) 2007
      • Figure 26: Homebase main user profile by demographic group (%) 2007
      • Figure 27: Homebase visitor profile by television region (%) 2007
      • Figure 28: Homebase main user profile by region (%) 2007
      • Figure 29: Homebase visitor and main user profile by household tenure (%) 2007
      • Figure 30: Homebase visitor and main user profile by number of people in household (%) 2007
      • Figure 31: Homebase and main user profile by children in household (%) 2007
      • Figure 32: Homebase visitor and main user profile by number of cars in household (%) 2007
      • Figure 33: Homebase visitor and main user profile by working status (%) 2007
      • Figure 34: Homebase visitor and main user profile by marital status (%) 2007
      • Figure 35: Homebase loyalty (%) 2003-2007
      • Figure 36: Homebase disloyalty (%) 2003-2007
      • Figure 37: Homebase loyalty by demographics (%) 2007
      • Figure 38: Homebase loyalty by region (%) 2007
      • Figure 39: Homebase loyalty by household tenure (%) 2007
      • Figure 40: Homebase loyalty by number of people in household (%) 2007
      • Figure 41: Homebase loyalty by children in household (%) 2007
      • Figure 42: Homebase loyalty by number of cars in household (%) 2007
      • Figure 43: Homebase - other DIY stores used (%) 2007
      • Figure 44: Preference stores (%) 2007
      • Figure 45: Sectors shopped (%) 2007

UK Consumer Insights 2007: Homebase - DIY

Publisher: Datamonitor

Format Price Order
PDF by E-mail (Single User License) US $1910.00
All orders are processed by "www.the-infoshop.com". www.the-infoshop.com is another Global Information web site. This transfer is entirely safe.
Copyright© 2008 GII - All Rights Reserved.